Marketer of the Month

Michiel Scheffer, a Dutch national, boasts 30 years of expertise in innovation, technology, and public policy. Leading Polisema BV, aiding ICT and medical device start-ups, he managed EU-funded projects and served as Regional Minister of Gelderland, contributing significantly to European Union R&D initiatives through 100+ publications. On The Menu: 1. Financial Crisis Impact: Shift from Politics to Nurturing Startups 2. Dynamic Dutch Startup Ecosystem: Connectedness within Europe 3. European Innovation Council's Role: Driving Innovation and Attracting Capital 4. Overcoming Startup Hurdles: Tackling Capital and Market Acceptance 5. EIC's Green Commitment: Funding for Sustainable Startups 6. Green Tech Opposition: Recognizing and Advancing Environmental Innovation

Neil shares three key strategies: A/B test your thumbnails for maximum appeal, create compelling hooks in the initial moments to retain viewers and enhance engagement by making strategic cuts in your videos. Learn the proven formula for more suggested views and channel growth. Watch the full episode here 👉https://bit.ly/4a62KE7

Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise. So sit back, press play, and discover the people behind the iconic titles👉https://bit.ly/3N4yWhu

Drawing parallels to technologies like Photoshop and CGI, he envisions AI revolutionizing the market by making processes faster, and more affordable, and enabling users to explore new possibilities. Dive into the AI journey, where even non-users become avid participants in the creative landscape. Watch the full episode here 👉https://bit.ly/3R0Kxzp

Daniel Krauss co-established Flixbus in 2011 and presently serves as the managing director and chief information officer. Holding a degree in Economic Sciences from FernUniversitätHage, Daniel's expertise lies in Information Technology, having previously held positions at Siemens AG and Microsoft. His journey includes a tenure as a Technical Account Manager at Microsoft before venturing into co-founding Flixbus. On The Menu: 1. How creating tangible solutions lead to the establishment of FlixBus 2. Key learnings: Hiring experience and tech development 3. Sustainability focus: Transforming travel at FlixBus 4. Tech-driven future: AI and autonomous driving 5. Leadership insights: Collaborative decision-making 6. Flixbus’s stance: Addressing social issues, fostering inclusivity

Three key elements fueled their growth. Consistency, Collaborative efforts with other podcasts, and staying on top of trending topics using tools like Google Trends and Answer The Public. Unveil the podcast growth playbook with Neil. Watch the full episode here 👉https://bit.ly/3N56hsD

Athina Kanioura, PepsiCo's EVP and Chief Strategy Officer, oversees global strategy for iconic brands, contributing to an $86 billion revenue in 2022. Formerly with Accenture, she led AI initiatives, specializing in business transformation across industries. With a PhD in Econometrics, Athina shapes data policy at the Royal Statistical Society and educates at UK universities. On The Menu: 1. Integrated Digital Transformation: Spanning the organization's value chain. 2. Tech Application: AI, web3, robotics, blockchain in manufacturing, logistics, product development. 3. Streamlined Innovation: Focused on direct consumer engagement and mass personalization. 4. Theory-Practice Integration: Balancing academic rigor with real-time problem-solving. 5. Digital Hubs' Functions: Co-creating AI solutions, fostering career growth, diverse tech skills. 6. Pepsi's Tech Training: Digital Academy upskilling employees in varied roles.

As Microsoft integrates OpenAI into its technology, Google, taken aback, accelerates its AI efforts, marking the onset of an AI arms race.  Explore the fascinating insights with Steven on the Marketer of the Month podcast. Watch the full episode here 👉https://bit.ly/4126Zg2

Till Faida, founder of Eyeo GmbH, oversees the business at Eyeo GmbH, focusing on the Acceptable Ads initiative. His extensive skill set covers entrepreneurship, online advertising, product management, startup development, and a wide array of marketing strategies in the digital realm. On The Menu: 1. The challenge of finding a balance between acceptable ads and sufficient monetization for publishers. 2. Prioritizing unobtrusive ad experiences that don't interrupt user activities. 3. The evolving landscape of ad filtering and its purpose in balancing user experience and monetization. 4. Apple's impact on advertising privacy and the quest for relevant ad experiences. 5. Advocating for rules in online advertising governed by a diverse coalition. 6. The coalition's structure involves profit entities, user representation, and academia.

Fanny Bouton, an analyst, journalist, and tech expert for over 20 years, currently serves as the OVHcloud Startup Program Leader & Quantum Lead. She played vital roles in the digital transformation of major corporations and supported startups, aiming to bolster the French scientific and technological ecosystem. On The Menu: 1. Focus on Tech Ecosystem: Involvement in quantum and startups. 2. Quantum and Innovation: A favorite for its world-changing potential. 3. Role as Startup Program Leader: Aiding startups with infrastructure and mentorship. 4. Exciting Startup Ideas: Diverse projects in food tech, and health tech. 5. Quantum Computing Impact: Accelerates tasks, and revolutionizes industries. 6. Quantum Podcasts: Aim to simplify and humanize complex topics.