

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Dec 18, 2023 • 35min
Episode 155- South vs North: Vodafone's BDM Massimiliano Mesenasco on the Spectrum Split in Europe's Evolving Ecosystem
Massimiliano Mesenasco, Vodafone Business' Southern Europe Business Development Manager, drives Mobile Private Network growth. With expertise in sales, marketing, and digital innovation, he launched Vodafone Business Videoanalysis. Passionate about sustainable tech for mobility solutions, he discusses data monetization and private networks at events.
On The Menu:
1. Navigating the complexities of MPN expansion
2. Contrasting market realities in Southern and Northern Europe
3. Varied background's influence on strategy
4. Balancing short-term goals with long-term vision
5. Integration of cutting-edge technologies in telecom
6. Agile project management and adaptability in telecom innovation

Dec 18, 2023 • 16min
Episode 154- Workflow Wizardry: Outreach's CEO Manny Medina on Aligning AI Ambitions with Sales Success
Serving as Outreach's CEO since 2014, Manny Medina co-founded the company and played pivotal roles at Amazon's AWS and Microsoft's mobile division, contributing significantly to revenue growth. With an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania, his leadership style is defined by transparency and innovation.
On The Menu:
1. Consolidating sales tools: Simplifying tasks for sales reps
2. Efficiency enhancement: Aligning workflows for optimal client interactions
3. Leadership synthesis: Medina's blend of Amazon and Microsoft strategies
4. Pioneering sales execution platforms: Outreach's AI-powered edge
5. Customer-driven innovation: Refining AI for enhanced sales performance
6. Value-oriented innovations: Boosting sales efficiency with tangible solutions

Dec 15, 2023 • 31sec
Snippet: Outgrow's Powerhouse Leaders in Rapid Fire Round!
Join us on the Marketer of the Month Podcast for our Rapid Fire Round, where luminaries from Time, Intercom, SoundCloud, Unbabel, and more confront a barrage of quick-witted questions. Discover the genuine, human side of leadership as these fearless speakers share vulnerable thoughts and priceless business expertise.
So sit back, press play, and discover the people behind the iconic titles. 👉https://bit.ly/4a62KE7

Dec 14, 2023 • 39sec
Snippet: Steven Levy, Editor at Large for Wired, Highlights the Significance of AI.
Emphasizing the importance of fact-checking and copyright issues, he explores the transformative potential of AI that can now be actively harnessed.
Dive into the nuanced world of responsible AI application with Steven. Watch the full episode here 👉https://bit.ly/3Nss79B

Dec 13, 2023 • 33sec
Snippet: Lisa Landsman, CEO at Stash, Delves Into the Intriguing World of Behavioral Economics.
What was once operating beneath the surface has now evolved into a well-understood field, empowering marketers to strategically employ nudges and insights tailored to consumer behavior.
Lisa emphasizes that while consumers may not always follow conventional patterns, their behaviors become predictable over time with careful observation. Watch the full episode here 👉https://bit.ly/3Nss79B

Dec 9, 2023 • 26sec
Snippet: Rapid-Fire Round Where Titans of Time, Intercom, SoundCloud, and More Share Unfiltered Insights and Business Brilliance!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

Dec 8, 2023 • 32sec
Snippet: Faruk Heplevent, Founder and CEO of THE SCOPE, Demystifies the Term 'Full CGI' in the Market.
Beyond just digitally creating cars, it extends to crafting entire environments — from locations to skies — forming a seamless digital twin. Imagine stepping into a photo-realistic video game to create marketing content. Faruk unravels the essence of full CGI in this captivating journey.
Watch the full episode here 👉https://bit.ly/3R0Kxzp

Dec 7, 2023 • 41sec
Snippet: Carol Carpenter, CMO of Unity, Unveils the Impact of Generative AI on Marketing Content Creation.
From case studies to web pages, Generative AI, leveraging tools like ChatGPT and Jasper AI, serves as a powerful first draft. Join Carol on the Marketer of the Month podcast as she discusses the profound change and productivity advancements brought about by Generative AI.
Watch the full episode here 👉https://bit.ly/4a62KE7

Dec 7, 2023 • 27min
Episode 153- Startup Diplomacy: European Union's Innovation Council President Michiel Scheffer on Markets, Money, and Momentum
Michiel Scheffer, a Dutch national, boasts 30 years of expertise in innovation, technology, and public policy. Leading Polisema BV, aiding ICT and medical device start-ups, he managed EU-funded projects and served as Regional Minister of Gelderland, contributing significantly to European Union R&D initiatives through 100+ publications.
On The Menu:
1. Financial Crisis Impact: Shift from Politics to Nurturing Startups
2. Dynamic Dutch Startup Ecosystem: Connectedness within Europe
3. European Innovation Council's Role: Driving Innovation and Attracting Capital
4. Overcoming Startup Hurdles: Tackling Capital and Market Acceptance
5. EIC's Green Commitment: Funding for Sustainable Startups
6. Green Tech Opposition: Recognizing and Advancing Environmental Innovation

Dec 6, 2023 • 20sec
Snippet: Neil Patel, Co-Founder of Neil Patel Digital Unlocked the Secret to Growing your YouTube Channel.
Neil shares three key strategies: A/B test your thumbnails for maximum appeal, create compelling hooks in the initial moments to retain viewers and enhance engagement by making strategic cuts in your videos. Learn the proven formula for more suggested views and channel growth.
Watch the full episode here 👉https://bit.ly/4a62KE7


