

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Nov 3, 2023 • 55sec
Snippet: Julien Bertolini, an IOT Expert at Volvo Group Reflects His Ideas on the IOT Evolution.
He witnessed the evolution of data gathering and transmission, from creating protocols and gateways to the booming IoT platform market. Join Julien as he explores the incredible growth, complexity, and innovation in this ever-expanding IoT realm.
Watch the full episode here 👉https://bit.ly/3SlkS6w

Nov 3, 2023 • 22min
EPISODE 139- How AI Learns to Learn: Google DeepMind's Control Team Lead Martin Riedmiller on AI Ethics
Martin Riedmiller is a Research Scientist and Team Lead of the Controls Team at Google DeepMind. His profound interest lies in intelligent machines capable of autonomous learning from scratch, focusing on neural networks as mathematical brain models. Throughout his journey, he has consistently pushed the boundaries of machine learning, from pioneering neural forecasting systems for self-driving cars to groundbreaking reinforcement learning algorithms.
On The Menu:
1. Reinforcement Learning Core: How AI learns through trial-and-error with feedback.
2. DeepMind's Notable Projects: Atari project and teaching robots complex behaviors.
3. AI Challenges: Scaling software and team coordination hurdles persist.
4. Applications of Reinforcement Learning: Promising in controlling systems autonomously.
5. Ethical Considerations in AI: Precise goal-setting is vital to prevent unintended outcomes.
6. Future AI Trends: Exploring human intelligence, merging language models with controllers.

Nov 2, 2023 • 1min
Snippet: Nicholas Thompson CEO of The Atlantic Cracks the Subscription Code.
He looks into the complexities of recruiting and retaining subscribers. He emphasizes the complexity of optimizing the subscription process by balancing brand perception, storytelling, and the important role of the paywall. ⚖
Join him in the world of data-driven tactics, where potential subscribers meet friction and happiness drives renewals👉 https://bit.ly/3FG4LJg

Nov 2, 2023 • 12min
EPISODE 138- From Sportswear to Software: Decathlon's Director of AI Hugo Hamad on How AI is Upgrading Sports
Hugo Hamad is the Director of AI at Decathlon Digital where his mission is to make life easier for data users and help businesses take advantage of Data & ML in production. With more than 14 years of experience, he focuses on implementing strategies and tools to enhance the efficiency and quality of deploying AI models while engaging various professionals in creating tailored solutions.
On The Menu:
1. Passion for Technology in the Professional Journey
2. AI's Impact on Customer Experience at Decathlon
3. Challenges and Solutions in Implementing AI at Decathlon
4. Strategies for AI Deployment and Adoption
5. Exciting Upcoming AI Projects at Decathlon
6. Measuring Success and ROI in AI Implementations

Oct 31, 2023 • 45sec
Snippet: Ville Sointu Head of Solutions & Strategy at Ericsson Highlights the Need to Push Financial Inclusion with Central Bank Digital Currencies.
Ville also highlights the valuable contributions of mobile operators, especially in regions like Africa, in promoting financial inclusion. These models are now gaining recognition and support from central banks to extend access to the financial system.
Watch the full episode here 👉 https://bit.ly/3tRMo1i

Oct 30, 2023 • 50sec
Snippet: Aaron Marks, Founder of Aspire Marketing Group Discusses The Significance of Deep Customer Understanding and Crafting Impactful Content
In the realm of content creation, success transcends the regurgitation of facts. True value emerges when content is tailored to a profound understanding of the customer's needs and preferences.
Marketing should intuitively challenge and adapt, for genuinely valuable and impactful content that guides the buyer effectively. Watch the full episode here 👉https://bit.ly/3Q8jT73

Oct 28, 2023 • 1min
Snippet: Phil Walsh the Chief Marketing Officer at Turing Charts the New Marketing Journey at Turing!
With a background in both traditional tech services and AI startups, he sees Turing as the perfect blend of the two. His mission? To unify the marketing team and steer them towards a cohesive strategy that transforms Turing into a nurturing, brand-building powerhouse.
Join Phil on the journey to shape Turing's marketing future. Watch the full episode here 👉 https://bit.ly/49iPQCC

Oct 27, 2023 • 47sec
Snippet: Jeetu Patel, EVP & GM at Cisco Discusses the Power of a Monopoly-Free Multi-Cloud World.
He highlights the importance of having an independent neutral third party that abstracts from cloud service providers. This approach fosters a free marketplace, enabling more competitiveness, innovation, and agility for companies.
Discover the benefits of a monopoly-free multi-cloud ecosystem. Watch the full episode here 👉 https://bit.ly/3M3HHI0

Oct 26, 2023 • 37min
EPISODE 137- Revving Up Reality: The Scope's Founder Faruk Heplevent on the Use of CGI in the Auto Industry
Faruk Heplevent is the Founder and CEO of THE SCOPE, a CGI studio in Hamburg, Germany, specializing in photorealistic computer-generated images and animations for car launches. With over 16 years of experience, he actively engages with the CGI community and promotes sustainability in production processes. Faruk and his team at THE SCOPE are dedicated to delivering high-quality CGI content for the automotive industry.
On The Menu:
1. CGI's role in automotive content creation.
2. The concept of full CGI in automotive CGI production.
3. AI and automation in CGI workflows.
4. The Scope City Tech Demo: a CGI city-building tool.
5. Emphasis on sustainability in CGI production.
6. Metaverse's potential impact on the CGI industry.
#FarukHeplevent #MarketerOfTheMonth #CGI #AutoIndustry #Outgrow #TheScopeStudio #MarketingPodcast

Oct 25, 2023 • 35min
EPISODE 136 e-Meditation Revolution: Muse's Founder Ariel Garten on Tech, Zen, Stress, & Leadership Mindfulness
Ariel Garten, the founder of Muse and co-founder of InteraXon, introduced brain-controlled computing through Muse. With a background in neuroscience and experience at the Krembil Neuroscience Centre, she's a former psychotherapist and a successful fashion designer. Her achievements have earned recognition from major media outlets like CNN, Forbes, Popular Science, CNET, CNBC, VentureBeat, TechCrunch, and the Wall Street Journal Tech.
On The Menu:
1. The historical flux of meditation popularity
2. The recent surge in meditation's popularity
3. Technology's role in meditation's spread
4. Meditation's impact on brain structure
5. Meditation in education, healthcare, and corporate wellness
6. Scientific backing for meditation's benefits
#ArielGarten #MarketerOfTheMonth #eMeditation #Muse #Outgrow #Podcastoftheday #MarketingPodcast #Stress #Tech


