

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Jan 13, 2024 • 2min
Snippet: Phil Walsh, CMO at Turing Talks About the Power of AI at the Latest Collision Conference.
He believes that AI is not a threat to employees but a tool that augments their work and helps them become more effective.
Watch the full episode here 👉https://bit.ly/4a62KE7

Jan 12, 2024 • 49sec
Snippet: Steven Levy Editor-At-Large Wired Unveils the Captivating Saga of Facebook and Its Commendable Growth!
He unravels Facebook's visionary journey that transformed into a global powerhouse.
Watch the full episode here 👉https://bit.ly/3Nss79B

Jan 12, 2024 • 13min
EPISODE 162- Stable Subscriptions, Shaky Stocks: Stash's Strategy for Steady Success with CEO Liza Landsman
Liza Landsman, the new CEO of Stash, brings over 30 years of finance and startup experience from NEA, Jet.com, Citigroup, BlackRock, and E*TRADE. Leading Stash's growth, she prioritizes financial accessibility, emphasizing Stash Core, customer satisfaction, product strategy, and B2B expansion, aiming to empower everyday investors sustainably.
On The Menu:
1. Navigating the Convergence of Consumer Platforms and Financial Services: Cultivating Long-Term Economic Security
2. Unfolding Dynamics: The Evolution and Expanding Significance of Behavioral Economics in Understanding Consumer Behavior
3. Synchronizing Subscription Models with Financial Stability Amid Market Volatility
4. Customized Features Fostering Financial Confidence Across Varied Life Stages
5. Influential Collaboration: Embracing the Impact and Enthusiasm of Partnering with Founders in Consumer-Centric Operations
6. Embracing Diverse Professional Expertise: Guiding Consumer-Centric Decision-Making Through Varied Experiences
Click here for a free trial: https://bit.ly/3TPC311
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Happy creating!
#LizaLandsman #Stocks #MarketerOfTheMonth #Subscriptions #Outgrow #Podcastoftheday #MarketingPodcast

Jan 11, 2024 • 10min
Episode 161- Turbulent Tides: R/GA's Morton and Rolfe Chart a Course of Confidence through UX Currents
Tom Morton, R/GA's Global Chief Strategy Officer, crafts winning brand strategies and champions innovation across disciplines.
Tiffany Rolfe, R/GA's Global Chair/Chief Creative Officer, drives innovative brand strategies for industry leaders like Nike and Verizon, blending storytelling and technology for business growth.
On The Menu:
1. Describing the 'Fever Economy': The discomfort of a fluctuating economy, impacting various sectors simultaneously.
2. Anticipating Recession Duration: Avoiding predictions but emphasizing brands' role in aiding consumers with fewer resources.
3. Strategizing Amid Turbulence: Boosting customer confidence through UX design amidst economic uncertainty.
4. Navigating Economic Challenges: Advising brands on assisting customers to achieve more with fewer resources.
5. Aligning Brand Strategy with User Experience: The importance of holistic consumer connections for long-term relationships.
6. Redefining Brand Purpose: Encouraging brands to redefine their long-term purpose and business strategy beyond current products.
7. Elon Musk's Twitter Influence: Concerns about changes impacting Twitter's safety and productivity due to Musk's influence
Click here for a free trial: https://bit.ly/3RV1Emq
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Happy creating!
#TomMorton #TiffanyRolfe #RGA #MarketerOfTheMonth #UXCurrents #Outgrow #Podcastoftheday #MarketingPodcast #UX

Jan 10, 2024 • 9min
EPISODE 160- Cash, Cuts, and Comebacks: Xero's CEO Sukhinder Singh Cassidy on the Tough Choices that Lead to Triumph
Sukhinder Singh Cassidy, CEO at Xero & a tech leader and entrepreneur, served as StubHub's president. She's held key roles at Google, Amazon, News Corp, Yodlee, and Polyvore. In 2011, she founded JOYUS, a video shopping platform for women, leading as CEO and Chairman until 2017. She's also the Founder of theBoardlist, advocating for boardroom diversity.
On The Menu:
1. Entrepreneurial insights: Emphasizing continual decision-making over a single perfect choice for success.
2. Tough entrepreneurial decisions: Managing cash, halting businesses, and staffing adjustments for financial sustainability.
3. Business development strategy: Juggling multiple opportunities to refine negotiation skills and foster business growth.
4. Negotiating prowess: Small businesses setting firm positions in negotiations with larger corporations.
5. Efficiency via cloud technology: Streamlining tasks, like accounting, to save costs and time for small businesses.
6. AI's role in financial management: Predicting AI's broader integration beyond generative AI for enhanced efficiency.
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Happy creating!
#SukhinderSingCassidy #Cash #Cuts #MarketerOfTheMonth #Comebacks #Xero #Outgrow #Podcastoftheday #MarketingPodcast #UX

Jan 7, 2024 • 30sec
Snippet: Rapid-Fire Round Where Titans of Time, Intercom, SoundCloud, and More Share Unfiltered Insights and Business Brilliance! Join our Rapid
Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

Jan 6, 2024 • 52sec
Snippet: Amy Bernstein, Editor at Harvard Business Review on Becoming an Authentic Leader!
She advises leaders to try different personas to find the one that suits them best.
Watch the full episode here 👉https://bit.ly/3tIguF2

Jan 5, 2024 • 34sec
Snippet: Liza Landsman, CEO of Stash Spoke About the Diverse Tiers of Stash Tailored to User’s Life Stages.
Discover how Stash continually enhances features, empowering users on their journey to financial growth!
Watch the full episode here 👉https://bit.ly/47hda1f

Jan 4, 2024 • 29sec
Snippet: Neil Patel, Co-founder of Neil Patel Digital on Optimising Data Analytics for Growth!
He shares valuable insights on using data analytics to identify problems and come up with corrective measures.
Watch the full episode here 👉https://bit.ly/47hda1f

Jan 3, 2024 • 24min
EPISODE 159- Tailoring Tomorrow: Weaving the Blueprint for a Sustainable Economy with Modern Meadow
Catherine Roggero-Lovisi, an industry veteran, is CEO at Modern Meadow, a biotechnology company merging material science and biology for global wellness. With extensive executive experience in notable companies like L'Oréal and Revlon, Catherine is set to propel Modern Meadow's biofabrication innovation and lead its mission for positive societal and environmental impact.
On The Menu:
1. Modern Meadow: Sustainable textiles without animals or excessive chemicals.
2. Navis TubeTex Partnership: Revolutionizing dyeing, slashing water and energy.
3. Biore ITMA 2027 Award: Top sustainable tech in global textiles.
4. Bio Vera: Animal-hide-like material for durable footwear and cars.
5. Sustainable Economy Plan: Partner-driven adaptable tech for all.
6. Auto & Footwear Expansion: Eco-friendly high-performance materials.


