EPISODE 160- Cash, Cuts, and Comebacks: Xero's CEO Sukhinder Singh Cassidy on the Tough Choices that Lead to Triumph

Sukhinder Singh Cassidy, CEO at Xero & a tech leader and entrepreneur, served as StubHub's president. She's held key roles at Google, Amazon, News Corp, Yodlee, and Polyvore. In 2011, she founded JOYUS, a video shopping platform for women, leading as CEO and Chairman until 2017. She's also the Founder of theBoardlist, advocating for boardroom diversity.

On The Menu:

1. Entrepreneurial insights: Emphasizing continual decision-making over a single perfect choice for success.

2. Tough entrepreneurial decisions: Managing cash, halting businesses, and staffing adjustments for financial sustainability.

3. Business development strategy: Juggling multiple opportunities to refine negotiation skills and foster business growth.

4. Negotiating prowess: Small businesses setting firm positions in negotiations with larger corporations.

5. Efficiency via cloud technology: Streamlining tasks, like accounting, to save costs and time for small businesses.

6. AI's role in financial management: Predicting AI's broader integration beyond generative AI for enhanced efficiency.

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