Episode 161- Turbulent Tides: R/GA's Morton and Rolfe Chart a Course of Confidence through UX Currents

Tom Morton, R/GA's Global Chief Strategy Officer, crafts winning brand strategies and champions innovation across disciplines.

Tiffany Rolfe, R/GA's Global Chair/Chief Creative Officer, drives innovative brand strategies for industry leaders like Nike and Verizon, blending storytelling and technology for business growth.

On The Menu:

1. Describing the 'Fever Economy': The discomfort of a fluctuating economy, impacting various sectors simultaneously.

2. Anticipating Recession Duration: Avoiding predictions but emphasizing brands' role in aiding consumers with fewer resources.

3. Strategizing Amid Turbulence: Boosting customer confidence through UX design amidst economic uncertainty.

4. Navigating Economic Challenges: Advising brands on assisting customers to achieve more with fewer resources.

5. Aligning Brand Strategy with User Experience: The importance of holistic consumer connections for long-term relationships.

6. Redefining Brand Purpose: Encouraging brands to redefine their long-term purpose and business strategy beyond current products.

7. Elon Musk's Twitter Influence: Concerns about changes impacting Twitter's safety and productivity due to Musk's influence

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Happy creating!

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