

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Feb 2, 2024 • 39min
EPISODE 171- From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem
Connor Jeffers, Founder and CEO of Aptitude 8 and Happily, dives into the ever-evolving world of CRM, specifically HubSpot and Salesforce. He discusses the pros and cons of each platform, emphasizing HubSpot's user-friendly enhancements and AI features. The conversation reveals how their new ChatSpot tool simplifies operations, while a case study illustrates the revenue-boosting power of integrating CRM with ERP. They also tackle vital success metrics for CRM effectiveness, making it clear that optimizing customer experience is key to business growth.

Feb 1, 2024 • 49sec
Snippet: Amy Bernstein, Editor of Harvard Business Review Talks on Business Beyond Profit.
She explores the transformative potential of businesses focusing beyond profit. Uncover insights on how companies can contribute to the greater good by embracing principles of equity and inclusion. Discover the roadmap to making a positive impact on the world.
Watch the full episode here 👉https://bit.ly/3tIguF2

Feb 1, 2024 • 41min
EPISODE 170- AI as Artisan: Perestroika's Jean Philippe on Intellect and Imagination
Jean Philippe a leading authority on creativity and creative processes serves as a partner at Perestroika Group, the largest school of creative activities in Latin America. As a TEDx speaker and seasoned educator, he has honed his expertise through programs like the SIY Program, LEGO Serious Play, Kaospilot School, and Holacracy Certification. Over the past three years, he has collaborated with global brands including Red Bull, Oracle, Walmart, Coca Cola and Linkedin.
On The Menu:
1. Perestroika’s Creative Methodology: Engaging through both semantic and episodic memory.
2. Diverse Educational Offerings: Schools, workshops, and online festivals, tailored to diverse topics and industries.
3. AI as a Learning Tool: Utilizing it to explore different perspectives and enhance creativity.
4. Key Topics in International Events: Emphasizes on the symbiosis of neuroscience and creativity for future success.
5. Barriers to Creativity: Work on creative skills, experiment with different processes, and consistently seek inspiration.
6. The Future of Creativity: Balance between human and machine learning to find equilibrium to address new challenges.
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Happy creating!
#JeanPhilippe #Ai #MarketerOfTheMonth #Intellect #Imaginations #Outgrow #Podcastoftheday #MarketingPodcast

Jan 31, 2024 • 35sec
Snippet: Sukhinder Singh Cassidy Founder of Xero Explores the Power of Cloud Technology.
Discover the visionary perspective as she delves into cloud technology. Learn how cloud solutions are revolutionizing tasks that were once time-consuming and paper-driven. Experience the efficient and cost-effective transformation that comes with embracing the cloud.
Watch the full episode here 👉https://bit.ly/3tQ0mkR

Jan 31, 2024 • 23min
EPISODE 169- Monetization in the Metaverse: Sandbox's COO Sebastien Borget's Blueprint for NFTs
Sebastien Borget, Co-Founder & COO of Sandox, spearheads the development of a groundbreaking virtual world, empowering players to create, own, and monetize gaming experiences through NFTs and SAND, the platform's primary utility token. With 14 years of experience in startup growth, he boasts a unique blend of skills with 4 years dedicated to blockchain and 11 years in mobile gaming. Sebastien, also the President of the Blockchain Game Alliance earned the recognition as one of the Top 100 most influential people in crypto by CoinTelegraph.
On The Menu:
Early Days of Sandbox: Focusing on empowering creators through user-generated content.
Monetization Strategies: Explores NFT experiences, avatar collections, and equipment sales to enhance user engagement.
Avatar-Centric Metaverse: Avatars and digital assets seamlessly traverse various worlds, facilitated by blockchain technology.
Gaming and Blockchain Evolution: Future of gaming as user-generated content, challenging traditional free-to-play models.
User Empowerment in Web Three: Enabling players to monetize their data and contribute to fair value distribution.
Future of Music in Metaverse: Anticipation for the upcoming land sale involving music artists.
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Happy creating!
#SebastienBorget #Sandbox #MarketerOfTheMonth #Monetization #Metaverse #Outgrow #Podcastoftheday #MarketingPodcast

Jan 30, 2024 • 48sec
Snippet: Amy Bernstein, Editor at Harvard Business Review Illuminates the Spirit of Insightful Work.
She shares her mission of being helpful and useful, aiming to connect with her audience by understanding their thought processes. Her primary goal is to be a steadfast companion, always there to provide valuable insights.
Watch the full episode here 👉https://bit.ly/3tIguF2

Jan 26, 2024 • 1min
Snippet: Faruk Heplevent, Founder and CEO of the Scope, Unveils the Transformation in Car Launches.
Explore how CGI has revolutionized the process, making it remarkably easier compared to the constraints of a decade ago. From limitless shooting locations to overcoming asset challenges, Faruk shares insights into the game-changing era of automotive presentations.
Watch the full episode here 👉https://bit.ly/3SrvrEL

5 snips
Jan 26, 2024 • 15min
EPISODE 168- Virtually Vibrant: Unity CMO Carol Carpenter on Customer Connection through VR
Carol Carpenter, CMO of Unity and Limited Partner at Operator Collective focuses on simplifying and enhancing the lives of Unity's diverse customer base, including creators, developers, and CTOs for digital twins. She is driven by the mission to lower the cost of customer thinking through clear messaging and strategic channel utilization. Carol emphasizes the importance of focusing on the functional, economic, and emotional value that a product provides to customers.
On The Menu:
Leveraging Generative AI for content creation.
Recognition of human input as essential in the final product.
Exploring Unity's Real-Time 3D Engine and its Diverse Applications.
Emphasis on transparency and ethics in AI-generated content.
Virtual Reality's Transformative Role in Elevating Customer Engagement.
Addressing the Potential Challenges of AI Fatigue.
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Happy creating!
#LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast

Jan 25, 2024 • 37sec
Snippet: Steven Levy, Editor at Large for Wired, Dissects Facebook’s Journey, Highlights Its Strategic Pivot Through the Plateau.
Join Steven as he unveils the nuanced tactics that propelled Facebook's resurgence.
Watch the full episode here 👉https://bit.ly/47J4ktl

Jan 25, 2024 • 36min
EPISODE 167- Embracing Mistakes: Nuvemshop's Luiz Piovesana on the Value of Mistakes in SaaS Marketing & Growth
Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit.
On The Menu:
1. Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing.
2. Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup.
3. Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey.
4. Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space.
5. AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans.
6. Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding.
7. Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness
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Happy creating!
#LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast


