Marketer of the Month EPISODE 168- Virtually Vibrant: Unity CMO Carol Carpenter on Customer Connection through VR
Carol Carpenter, CMO of Unity and Limited Partner at Operator Collective focuses on simplifying and enhancing the lives of Unity's diverse customer base, including creators, developers, and CTOs for digital twins. She is driven by the mission to lower the cost of customer thinking through clear messaging and strategic channel utilization. Carol emphasizes the importance of focusing on the functional, economic, and emotional value that a product provides to customers.
On The Menu:
- Leveraging Generative AI for content creation.
- Recognition of human input as essential in the final product.
- Exploring Unity's Real-Time 3D Engine and its Diverse Applications.
- Emphasis on transparency and ethics in AI-generated content.
- Virtual Reality's Transformative Role in Elevating Customer Engagement.
- Addressing the Potential Challenges of AI Fatigue.
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