The Growth Pod

Learn more: ⁠https://generogrowth.com https://boxbollen.com https://www.linkedin.com/in/jacoberiksson/ https://www.linkedin.com/in/victor-eriksson-019846a0/(0:57) Working together as brothers(6:35) How Boxbollen got started(13:45) Partnering with A-list celebrities(20:29) Placing big bets(23:22) Boxbollen’s growth playbook(25:59) Growing profitably(30:20) Building a lean and efficient team(34:40) Dealing with competitors and scammers(37:20) New markets, product launches, selling the company?

In this episode, Alf Rehn, an innovation expert, discusses the role of psychological safety in building innovative cultures and the importance of small improvements. They also explore lessons learned from companies like SAS and IKEA, and delve into the processes and incentives that lead to innovation. The role of leadership in fostering innovation is also highlighted.

HMD Global is the manufacturer behind Nokia phones. We talked with CMO Lars Silberbauer about the "dumbphone" trend, HMD's unique approach to sustainability, how they compete against the likes of Apple and Samsung, and more. Learn more: https://generogrowth.com/ https://www.hmdglobal.com/ https://www.linkedin.com/in/larssilberbauer (0:00) Introduction (0:45) Joining HMD (5:24) Nokia’s brand power and cultural significance (8:57) Feature phones vs smartphones (10:33) Turning HMD into a house of brands (13:15) Why leaders must get their hands dirty with AI (20:47) Understanding trends and markets around the world (25:32) Avoiding analysis paralysis (27:55) HMD’s unique approach to sustainability (35:12) Manufacturing in Europe (40:57) Measuring marketing performance

We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more! ⁠https://funnel.io/⁠ ⁠https://generogrowth.com/⁠  ⁠https://www.linkedin.com/in/fredrikskantze⁠  ⁠https://funnel.io/marketing-data-state-2024⁠ (0:00) Introduction (0:46) The pivot that led to Funnel (6:23) Finding product-market fit and the early days (9:57) Figuring out go-to-market  (13:39) How digital marketing has evolved over the last 15 years (22:40) Getting rid of bonuses and sales commissions (29:15) Company culture and lessons learned from Silicon Valley (36:49) How the Nordic ecosystem is changing  (41:39) Key takeaways from Funnel’s survey on AI and marketing (46:12) What keeps Fredrik motivated and excited?

Sanna Suvanto-Harsaae has been on the boards of over 20 Nordic companies like Finnair, Clas Ohlson, Posti, and Paulig. We talked about why strategies fail, how to build a high-performance culture, making tough decisions, and much more! https://generogrowth.com/⁠ https://www.linkedin.com/in/sannasuvantoharsaae/ (0:00) Introduction (0:47) Sanna's transition to board roles (4:08) Deciding which companies to join (5:35) Being an effective board member (12:02) How to run board meetings (15:44) The importance of focus (20:38) Creating a good strategy (23:27) Implementing the strategy (26:55) Communicating to the entire organization (31:43) Company purpose: what it really is and why it matters (38:29) Building a high-performance team and culture (48:05) How to make hard decisions (56:04) Sanna’s surprising book recommendations

In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names like Spotify and Amazon, and whether AI will change the industry. https://generogrowth.com/ https://www.bookbeat.com/ https://www.linkedin.com/in/niclassandin/ (0:00) Introduction (1:02) How BookBeat got started (3:36) Having a 200-year-old family business as the owner (5:10) BookBeat’s 4 strategic pillars (13:48) Competing without a unique selling proposition (why differentiation doesn’t matter) (16:46) Building top-of-mind awareness (23:00) The tools, insights, and strategies behind BookBeat’s advertising (26:30) Optimizing the media mix (34:54) Innovating the business model (40:10) Competing with Spotify and Amazon (44:42) Will AI revolutionize audiobooks? (48:27) The changing media landscape and why books still matter (53:44) Biggest lessons learned

Sebastian Karlsson, CEO and co-founder of Lyvia Group, shares insights on their rapid growth from an idea to 40 companies with 2+ billion SEK in revenue. Topics discussed include Lyvia's business model, capital allocation, organic growth vs acquisitions, helping companies with growth and profitability, what successful IT firms have in common, why companies sell to Lyvia, going international as a Swedish company, securing 1.6bn SEK in funding, and lessons learned from sales and decision making.

CMO Åsa Borg discusses building the global brand Polestar, running a Super Bowl ad, importance of design, proudest moments & biggest challenges, competition and the future, word of mouth and community, and how Polestar thinks about design.

Supermetrics is one of the most successful software companies to come out of the Nordics, growing profitably and quickly to over 50 million euros in ARR (annual recurring revenue). We sat down with Demand Gen Director Edward Ford to discuss how they did it. Learn more: https://generogrowth.com https://www.linkedin.com/in/fordedward/ https://supermetrics.com/ (0:00) Introduction (0:50) Joining Supermetrics (4:20) Why Supermetrics has always focused on profitability (5:33) What is demand generation? (14:02) The business case for long-term marketing investments (19:02) Elevating the Supermetrics brand (24:55) Thought leadership making a strategic shift from product to brand (32:50) Why they launched a podcast (39:38) Rapid fire questions: stop launching new campaigns, building hype internally, and why data-driven marketing can go wrong

MUSH began as a startup with little money and no brand, selling commodities to a tiny segment of the pet food industry. Over almost 20 years they’ve built an international brand while helping grow the entire raw feeding segment. We discuss their journey with Magnus Pettersson, the Business Director at Snellman Pet Food. Learn more: https://generogrowth.com https://www.mushbarf.com https://www.linkedin.com/in/magnus-pettersson1979 (0:00) Introduction (0:50) How MUSH got started in 2005 (4:40) Marketing the product, building the brand, and expanding the category (11:00) Marketing through content, communities, and education (17:11) Launching a new category-defining product (25:53) Unsuccessful global expansion and lessons learned (34:15) Ambassador program, TikTok and other marketing strategies (42:12) Why Magnus loves working with MUSH