The Growth Pod #35 Building the car brand of the future with Polestar CMO Åsa Borg
Dec 6, 2023
CMO Åsa Borg discusses building the global brand Polestar, running a Super Bowl ad, importance of design, proudest moments & biggest challenges, competition and the future, word of mouth and community, and how Polestar thinks about design.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building Brand Awareness and Affinity
02:23 • 17min
The Excitement and Responsibility of Working at Polestar
19:44 • 14min
Best Moments and Launches at a Car Company
34:07 • 2min
The Impact of Going Public and the Challenges of Building a New Brand
35:47 • 2min
Hiring Strategies and Frameworks for Building a Global Brand
38:14 • 2min
Building the car brand of the future: Passion, Performance, and Sustainability
40:24 • 3min