#35 Building the car brand of the future with Polestar CMO Åsa Borg
The Growth Pod
00:00
The Impact of Going Public and the Challenges of Building a New Brand
This chapter explores the effects of being a public company on their work and organization, including increased responsibility for information sharing and documentation. The team also discusses the challenges of starting from scratch and establishing customer communication in a new industry.
Play episode from 35:47
Transcript
