Polestar is an electric car company known for its minimalistic design and technological innovations. We talked with CMO Åsa Borg about building a global brand, running a Super Bowl ad, the importance of design, her proudest moments & biggest challenges, and more.
Learn more:
https://generogrowth.com
https://www.polestar.com/
https://www.linkedin.com/in/åsa-borg-4898b038/
https://www.youtube.com/watch?v=B4QI0VzbkHk
(0:00) Introduction
(0:43) What is Polestar?
(5:03) Building a global brand
(9:09) How the EV market has changed over the years
(10:39) Polestar’s successful Super Bowl ad
(14:34) Agencies vs in-house
(16:52) Building a funnel and managing complexity
(20:50) Media and channel choices
(22:50) Competition and the future
(26:39) Word of mouth and community
(27:32) How Polestar thinks about design
(31:17) Testing and learning
(34:08) Rapid fire: proudest moment, going public, biggest challenge, and how to hire the best talent
