Your Brand Amplified

Catherine Connelly’s entrepreneurial path wasn’t without personal cost. While building and scaling MyYearbook during high school and college, she faced the intense pressure of balancing academics with executive responsibilities. This relentless pace eventually took a toll on her health, leading her to prioritize boundaries and self-care. Her experience highlights the often-overlooked emotional and physical demands of entrepreneurship, especially for young founders navigating expectations and legitimacy in fast-moving environments. Throughout her journey, Catherine encountered the challenges of gender bias head-on. Despite being a co-founder of a major platform, she was frequently underestimated—first by high school peers and later in professional spaces dominated by men. Rather than let these experiences diminish her drive, she used them to fuel her advocacy for systemic change in the startup ecosystem. She emphasizes the need to normalize female leadership in tech and to create inclusive, accessible pathways for underrepresented founders. For those inspired by Catherine’s insights and experiences, she’s offering a free virtual copy of her book Designing Success exclusively for YBA listeners. 🎁 Additionally, if you're not yet on Audible, you can enjoy the audiobook version for free if you sign up for a trial using this special link. Don’t miss this opportunity to learn from a founder who has lived the highs and lows of entrepreneurship and continues to give back through real, honest guidance. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Karen Ann Jacks as she revolutionized the at-home hair coloring experience with Della Ricca Hair Color. As a board-certified hairstylist with over 30 years of experience, Karen recognized the need for salon-quality hair color that could be conveniently applied at home. In 2011, she embarked on a journey to develop a professional home hair coloring system, and after five years of research and development, Della Ricca was born. The brand offers premium Italian hair color formulations that are customized to each individual's hair type and desired outcome. Each order is handcrafted and made to order, ensuring a personalized and professional result every time. What sets Della Ricca apart is its commitment to providing a personalized experience for every client. Upon placing an order, clients are paired with a licensed colorist, known as a "Hair Hero," who reviews their hair profile and provides tailored guidance. This one-on-one consultation ensures that each client receives the perfect shade and application instructions suited to their unique hair characteristics. The process includes a simple three-step system: creating a hair color profile, receiving a consultation if necessary, and having a custom color formulated and shipped directly to the client. This approach eliminates the guesswork often associated with traditional box dyes and empowers clients to achieve salon-quality results in the comfort of their own homes. For those interested in experiencing the Della Ricca difference, the brand offers a free consultation with a licensed colorist. Clients can begin by taking the Hair Color Quiz to determine their ideal shade, followed by a personalized consultation to finalize their custom color formula. With Della Ricca, clients can confidently color their hair at home, knowing they have access to professional-grade products and expert guidance. Visit dellariccahaircolor.com to start your journey toward beautiful, salon-quality hair color at home. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brad Martineau brings a refreshing perspective to entrepreneurship by emphasizing that businesses under $5 million in revenue require tailored tools, strategies, and support—distinct from what enterprise-level companies use. Rather than fitting into outdated frameworks, he encourages founders to build intentionally by aligning operations with personal goals. His journey from layoff to scaling a seven-figure business in a year underscores the value of clarity, repeatable systems, and mindset shifts that help entrepreneurs charge confidently and grow sustainably. One of Brad’s core insights is the power of systemization through modular thinking—creating processes like building with LEGO blocks. By simplifying service delivery and reducing reliance on one-off solutions, entrepreneurs can scale with consistency and reduce overwhelm. His frameworks such as Smooth Scaling and DALR (Decide, Act, Learn, Repeat) give business owners practical tools to shift from chaos to clarity, improving operations while preserving their unique voice and mission. For those ready to streamline their systems, Brad offers a free Master Class on getting automation and CRM set up the right way—without the overwhelm. And for email marketers, his latest software, ListDefender, is a must-have. It automates the tedious task of cleaning your email list and protects your deliverability, so your messages land where they’re supposed to—not in spam. Explore these resources at www.SixthDivision.com, www.PlusThis.com, and www.ListDefender.com to start optimizing your operations with tools that actually work. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nisha Srivastava brings a transformative perspective to holistic health, one that sees personal healing as the foundation for meaningful societal change. Her philosophy integrates movement, mindset, and gut health as pillars not only for physical well-being but for clear decision-making, emotional balance, and aligned leadership. With roots in Pilates, yoga, anatomy, and personal growth, her work encourages individuals to go beyond surface-level wellness and embrace deep, sustainable inner work. What makes Nisha’s approach distinctive is her commitment to both individual and collective transformation. She believes that small, intentional daily habits—such as breathwork, mindful movement, and nourishing routines—have the power to reshape not only personal lives but communities and systems. Her teaching style has drawn high-profile clients through word of mouth, grounded in trust, integrity, and a profound understanding of each person’s unique needs. Her mission is clear: to empower people to become conscious creators in both their health and their lives. To further support this mission, Nisha offers two free ebooks. The Transformation Ebook provides a comprehensive guide to holistic wellness, including insights on movement, nutrition, and personalized self-care. What Pilates Teachers Won’t Tell You About Getting Flat Abdominals reveals the truth behind common fitness myths and introduces a more effective, anatomy-based approach to core health. Both resources are available through her websites: www.pilatesmanchester.com, www.yoga-anatomy.com, and www.pilates4sport.com. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon Clemence approaches editing as more than just correcting grammar—it's a craft rooted in respect for the writer’s voice and the reader’s time. His process focuses on enhancing tone, consistency, and clarity, ensuring that the final message feels natural and trustworthy. In a digital space crowded with generic content, his human-first approach helps businesses stand out with writing that feels personal and polished. Mistakes in content—whether it's a typo, inconsistent formatting, or awkward phrasing—can quietly erode a brand’s credibility. Jon emphasizes that strong editing isn’t about perfectionism; it's about creating a clear, confident message that reflects your brand’s identity. Every piece of content, he believes, is a chance to build trust—and he’s committed to helping businesses make the most of it. Ready to strengthen your content and build more credibility with your audience? Book a free call with Jon to discuss how he can support your brand’s messaging. And while you’re there, take advantage of his free blog performance self-assessment tool—a quick, insightful way to identify content gaps and boost visibility. Visit his website to get started. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reid Holmes’ Brand Appreciation Pyramid offers a clear framework for building deeper consumer relationships by moving beyond surface-level messaging. The base of the pyramid—what you say—focuses on the words and promises a brand uses to connect with its audience. While important, Holmes emphasizes that messaging alone isn’t enough to foster lasting loyalty. The second level—what you do—captures how a brand acts on its promises through consistent, meaningful customer experiences. But it’s at the top of the pyramid—what you solve—that true emotional differentiation occurs. Holmes argues that when brands tackle real, often overlooked problems for their customers, they create not just loyalty, but advocacy. To put these ideas into action, Holmes encourages brands to think more deeply about the problems they can meaningfully solve for their audiences. If you're looking to elevate your brand with purpose and emotional impact, visit his website to learn more about his work. For practical tools and inspiration, download his free branding toolkit—your first step toward building a brand that makes people feel truly valued. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Patti Cotton’s journey from a part-time secretary to the Chief Development Officer of a major healthcare system —a testament to perseverance, integrity, and visionary leadership. Navigating the challenges of single motherhood while climbing the corporate ladder, she built her career on a foundation of mentorship, ethical decision-making, and emotional intelligence. Patti’s decision to step away from a high-level position due to burnout and misaligned values marked a pivotal moment, leading her to create a leadership development consultancy focused on cultivating authenticity and impact in the business world. Her leadership approach emphasizes the power of self-acceptance, psychological safety, and inclusive practices that allow teams to thrive. With a deep understanding of the human side of leadership, Patti encourages executives to dismantle unspoken assumptions and build a “brain trust” network that fosters reciprocal learning and innovation. Her coaching model centers on empathy, authenticity, and purpose—skills she believes are essential for navigating today’s relational and emotionally complex business environment. Now focused on expanding her consultancy, Patti is developing leadership groups, writing a new book, and mentoring the next generation of leaders. If you're a leader looking to build a values-driven, emotionally intelligent team—or simply someone ready to align your career with your core beliefs—Patti Cotton offers the guidance and tools to help you lead with purpose.  For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Burnout is more than exhaustion—it's often a sign that we’re clinging to outdated roles, habits, or expectations. Scott Anderson, a licensed mental health therapist and founder of Double Dare, views burnout as a form of “self-inflicted suffering” that can serve as a wake-up call for personal transformation. His work redefines success, urging individuals to listen to their internal signals rather than push harder through stress. Through tools like the Genius Zone framework and the R&R Technique, Scott helps high achievers realign with what truly matters. He guides clients in identifying the few tasks that create the greatest impact, while also addressing emotional blocks like perfectionism, guilt, and resentment. By combining strategic delegation with emotional clarity—especially the power of self-forgiveness—Scott enables people to reduce overwhelm and reconnect with meaning in their work and life. For anyone feeling burnt out, disengaged, or overwhelmed, Scott’s book You’re Not Toast offers a powerful, practical roadmap to recovery. It’s designed for entrepreneurs, leaders, and professionals ready to reclaim control and restore clarity. Visit his website to learn more and access his proven burnout recovery resources. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ali Boone’s transition from aerospace engineering to real estate investing highlights a bold shift away from traditional career paths toward purpose-driven entrepreneurship. With a unique blend of technical expertise and spiritual psychology, she brings an emotionally intelligent lens to real estate—treating it not just as a financial tool, but as a path to personal freedom and intentional living. Her investment philosophy centers on turnkey rental properties, allowing investors to generate passive income while minimizing day-to-day involvement. But what truly sets Ali apart is her focus on mindset. She encourages aspiring investors to align their strategies with their personality and goals, promoting self-awareness and sustainable decision-making over rigid formulas or hype-driven trends. For those interested in exploring this mindset-first approach, Ali’s book, Not Your How-To Guide to Real Estate Investing, offers a refreshing, insightful take on how to begin. Rather than diving straight into technical how-tos, it walks readers through the inner work necessary to find the right investment path. To purchase the book and explore additional resources, visit her website. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Drew Norton is reshaping the way business owners and professionals think about sales—positioning it not as a high-pressure transaction, but as a noble form of leadership and meaningful communication. With over a decade of experience leading diverse sales teams, Drew’s journey from discomfort around the "sales" label to becoming a confident, values-driven coach illustrates his belief that sales is ultimately about helping people make empowered decisions. His coaching approach blends strategy with empathy, showing how sales skills can transform not only businesses but personal relationships and self-confidence. Through his work with small-to-medium business owners, Drew helps clients uncover limiting beliefs around selling, replacing outdated tactics with ethical, customer-centered techniques. His signature offering, the Sales Archetype Questionnaire, enables individuals to discover their unique selling style, while his broader philosophy encourages a balance between work, fulfillment, and personal well-being. Drew’s leadership platform, The Everyday Leader, is a space for growth-minded professionals to explore leadership principles that go far beyond profit margins—emphasizing personal development, clarity, and lasting influence. If you want to connect with Drew and get some help: Book an Intro CallDrew's resources: How to combine the power of numbers (KPI) and people in businessLearn more: www.theeverydayleader.co For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.