

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Apr 4, 2025 • 35min
MAP to Success: HR Huntsman’s Blueprint for Modern Leadership
HR Huntsman’s leadership philosophy is deeply rooted in his personal experiences and extensive career in humanitarian work. From his challenging upbringing in a broken home to founding a global nonprofit organization, HR has learned that effective leadership centers around people. His approach emphasizes building teams that are not just functional but passionate, engaged, and purpose-driven. HR believes that the most successful organizations are those that create destination workplaces, where employees find meaning and fulfillment in their roles. He champions a leadership style that prioritizes attracting and retaining top talent through fostering mastery, autonomy, and purpose.
HR’s leadership framework also challenges conventional ideas about accountability, moving beyond the typical use of rewards and punishments to focus on intrinsic motivation and deep personal connection with the organization’s mission. His belief in the power of culture and purpose-driven work is reflected in his successful track record, particularly in industries like manufacturing, healthcare, and law. By aligning individuals’ personal values with organizational goals, HR demonstrates how businesses can not only improve employee engagement but also drive lasting impact. His mission is to help leaders adapt to the evolving workforce demands, creating spaces where collaboration, growth, and meaningful contributions are at the forefront.
If you're a high-performing individual, a business owner, an executive leader, or a corporate manager and want to improve your leadership skills, work with HR Huntsman to elevate your leadership journey and take your organization to new heights. Visit his website to start the conversation today!
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Apr 3, 2025 • 31min
Start Small, Evolve Big: Darren Saul's Essential Tips on Monetizing Your Podcast
Darren Saul is an experienced entrepreneur and podcaster who has successfully leveraged guest appearances to grow his businesses in the recruitment and photography industries. Over the years, Darren has used his insights on job-seeking strategies, leadership, and career development to build credibility and expand his professional network. His journey highlights how guest appearances offer aspiring content creators an accessible entry point into the world of podcasting and content creation, providing valuable exposure and learning opportunities.
Through his guest spots on various platforms, Darren has been able to connect with like-minded professionals, increase his visibility, and share his expertise with broader audiences. His guest appearances are a testament to how starting small, learning from others, and gradually evolving can lead to significant growth and success. By contributing valuable insights and sharing authentic stories, Darren has positioned himself as a trusted expert within his niche, helping both his businesses and his personal brand thrive.
If you're ready to dive into the world of podcasting, why not take the first step today? 🎙️Start your FREE 7-Day Podcast Challenge Now! 🌟 Over the course of seven days, you’ll receive a wealth of resources, including videos, articles, webinars, checklists, guides, templates, and frameworks to get you podcast-ready! Whether you're looking to start your own show or make valuable guest appearances, this challenge will provide you with all the tools you need. 👉 Sign up now at FREE 7 Day Podcast Challenge.
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Apr 2, 2025 • 50min
Lezli Baskerville on Empowering Women and Advocating for Historically Black Colleges and Universities
Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Lezli Baskerville, CEO of the National Association for Equal Opportunity in Higher Education (NAFEO), has dedicated her career to advocating for Historically Black Colleges and Universities (HBCUs). With a strong foundation in constitutional law and social justice, Baskerville's leadership has been instrumental in addressing systemic disparities in education, particularly through efforts to secure more funding for HBCUs. She has been at the forefront of litigation to ensure that these institutions receive the resources they need to continue their vital role in educating underrepresented populations and closing educational, economic, and health gaps in society.
Under Baskerville's guidance, NAFEO has worked to highlight the critical importance of HBCUs as communiversities that serve not only their student bodies but also the surrounding communities. Her leadership has brought attention to the need for collaboration between HBCUs and other sectors, including tech entrepreneurs, to foster innovation and growth. Furthermore, Baskerville emphasizes the value of leadership grounded in empathy, courage, and vulnerability, inspired by the "Love Leadership" principles of John Hope Bryant. This approach has allowed her to drive significant change, from improving HBCU visibility to securing new corporate and foundation partnerships.
To further support and strengthen HBCUs, consider collaborating with NAFEO and engaging with their initiatives. By contributing to these efforts, you can help empower the next generation of leaders and ensure these institutions receive the support they need to thrive. Visit NAFEO’s website to explore partnership opportunities and learn more about how you can get involved in advancing the future of HBCUs.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Apr 1, 2025 • 44min
Ray Lutzky on Higher Ed Innovations: The Role of Empathy in AI-Powered Student Engagement
Ray Lutzky is currently the VP for Strategic Partnerships at Element451, an AI-driven student engagement platform revolutionizing the higher education admissions process. Element451 uses artificial intelligence to streamline admissions, improve communication, and reduce biases, helping institutions create a more personalized experience for prospective students. Lutzky’s work focuses on integrating AI into the student journey, from application to enrollment, ensuring a more efficient, data-driven approach while still maintaining the personal touch critical to student engagement.
Lutzky is a key figure within Enrollify, the largest higher education podcast network in the U.S. Enrollify offers a wealth of insights and thought leadership from leaders in higher education, covering everything from digital marketing strategies to AI innovations in student engagement. As part of Enrollify, Lutzky contributes to the conversation surrounding the future of higher education, focusing on how technology can enhance the student experience and improve outcomes for both institutions and learners.
For those looking to dive deeper into these topics, Enrollify is the perfect platform to stay informed about the latest developments in the field. Explore Element451’s AI solutions and tune into Enrollify’s podcasts to stay ahead of the curve in higher education innovation.
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Mar 31, 2025 • 34min
Breaking Free from the 9-5: KC Cohn’s Transformative Journey into Color Consulting & Coaching
KC Cohn's journey from a corporate 9-5 job to becoming a successful color consultant and coach for women entrepreneurs is a powerful example of transformation and self-discovery. With a background in psychology and interior architecture, KC combines these fields to help women align their authentic selves with their businesses. Through intuitive color readings and personalized coaching, she empowers women to build brands that reflect their true essence, offering not just strategic guidance but emotional support as well. Her approach blends creativity, empathy, and expertise to help entrepreneurs thrive.
After experiencing personal loss and a deep desire for change, KC left her conventional career behind to focus on empowering others. She created a unique business model that combines color consulting, branding, and coaching to help women entrepreneurs discover and express their true selves. This blend of intuition and strategy has led to rapid success for her clients, allowing them to embrace their authenticity and step into their full potential as business owners. KC’s philosophy is rooted in the belief that success is not just about tactics but also about emotional alignment and staying true to one's core values.
To learn more about KC’s approach and how she can help you align your brand with your authentic self, connect with her on LinkedIn. Whether you’re seeking intuitive color guidance, coaching, or strategies to build a more meaningful brand, KC’s expertise offers the tools and support you need to transform your business. Reach out today to start your journey toward authentic success!
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Mar 28, 2025 • 39min
Expanding Business Opportunities for Minority-Owned Enterprises: Linda Chatmon’s Legacy in Government Contracts
Linda Chatmon’s career is a remarkable example of how strategic vision and dedication can transform communities and individuals. She began her journey in the marketing sector, working for a pharmaceutical company before shifting focus to empower women transitioning from welfare to work. In the 1990s, she founded her own company and successfully secured government contracts, achieving wage increases for her clients and impacting the lives of many. As she expanded into federal contracting, Linda became an advocate for minority- and women-owned businesses, helping them navigate complex bureaucratic systems and secure billions in government contracts.
Beyond her work in government contracting, Linda’s brand, 8 to 14, demonstrates her ability to adapt and innovate. She focuses on helping athletes, particularly those who are not top stars, leverage their networks and personal brands for business success. Through her guidance, athletes learn how to create solid business plans, partner with established companies, and use their influence to open doors for new ventures. Her work empowers athletes to transition smoothly into the business world, building sustainable careers beyond their sports.
As Linda looks ahead to retirement in North Carolina, she envisions building a tiny home community aimed at educating rural America about digital transformation and e-commerce. Her belief in the power of relationships, education, and kindness has been a cornerstone of her career. For more insights and inspiration, follow Linda on Instagram at TheRealLindaChatmon.
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Mar 27, 2025 • 23min
Sammie Ellard-King on Pioneering Financial Education for Young Adults in the UK
Sammie Ellard-King, a UK-based entrepreneur with a background in hospitality and financial education, has dedicated himself to improving financial literacy for young adults. Having experienced financial struggles firsthand, he understands the importance of making financial education accessible and engaging. Through his venture, Up the Gains, King offers valuable resources to help young people navigate the complexities of credit, budgeting, and investing, aiming to empower them to make informed financial decisions early in life.
A key focus of King’s work is advocating for financial literacy to be integrated into school curriculums, especially in the UK, where such education is often lacking. He believes that teaching students about personal finance from a young age can help them avoid costly mistakes later in life and set them up for long-term success. King is working to introduce financial education in UK schools and is actively pursuing discussions with local MPs to make this a national priority.
For those looking to take control of their financial future, Sammie-Ellard King’s Up the Gains offers practical tools and advice for improving financial literacy. Visit Up the Gains today to access valuable resources, learn how to manage credit, and build healthier financial habits that will lead to a more secure and prosperous future.
This is a replay of our Giving Kredit Podcast, and we’re thrilled to share it again with you!
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Mar 26, 2025 • 23min
Inspiring Confidence Through Natural Hair: Joy-el’s Story and Influence
Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Joy-el and her journey of embracing her natural hair has been one of self-empowerment and transformation. Initially starting a YouTube channel focused on skincare, her shift to documenting her Big Chop marked the beginning of her mission to bring more representation to type 4 hair and biracial women. Through this transition, she not only embraced her natural beauty but also empowered others to do the same, encouraging women to love their hair in its most authentic form. Her story is an inspiring reminder of the emotional growth that comes with accepting and celebrating one’s unique traits.
As she continues to influence and inspire others, Joy-el’s impact extends beyond her personal journey. Her story has touched the lives of women, especially those with kinky and coily hair, creating a community of support and encouragement. Her family, too, was deeply affected by her decision, with her mother even undergoing her own Big Chop, marking a beautiful moment of shared self-acceptance. Joy-el’s platform has become a space where women find validation and strength in embracing their natural selves, making her an influential voice in the natural hair movement.
Joy-el is on a mission to further empower women by launching a hair care line, writing a book, and creating a show that highlights different hair influencers. If you’re inspired by her journey and passionate about embracing your own natural beauty, join the movement. Follow Joy-el’s social media, engage with her content, and explore her products and resources to continue learning and growing in your own journey of self-love and acceptance. Let’s celebrate the beauty in every hair type and support each other as we embrace our authentic selves.
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Mar 25, 2025 • 45min
Unlocking New Revenue Streams with CodeADX: Jeffrey Specter’s Insights on Podcast Monetization
Jeffrey Specter, with his extensive experience in radio and digital entrepreneurship, has played a pivotal role in transforming how content creators approach monetization. As the digital content landscape evolves, he has observed a significant shift from broad, mass-market audiences ("oceans") to niche, targeted audiences ("ponds"). This shift has driven the need for new monetization strategies that allow creators to generate revenue without relying on large audiences or traditional ad models like CPM, which often fail to benefit smaller creators.
To address these challenges, Specter introduced CodeADX, an innovative commission-based platform that enables content creators to earn a percentage of sales they generate, rather than being dependent on audience size. This approach allows creators to choose brands that align with their niche and values, promoting products in ways that resonate with their specific audience. CodeADX's integration with platforms like Shopify makes it easier for creators to track and manage sales, offering a more flexible and effective monetization model compared to traditional advertising.
For content creators looking to explore new ways to monetize their work and unlock their full earning potential, CodeADX provides the tools and resources needed for success. Visit CodeADX to learn more about how the platform can help you start earning commissions from the sales you generate, while maintaining complete control over your brand partnerships.
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Mar 24, 2025 • 54min
Mindset Shifts for Agency Owners: Colby Wegter on Overcoming Fear and Prioritizing Strategic Growth
Colby Wegter's journey from burnout to business success offers invaluable insights for agency owners looking to create a more balanced life while achieving growth. After facing intense challenges in his teaching career, Colby transitioned to digital marketing, only to encounter burnout once again while managing a large client base. Through strategic shifts like setting boundaries and implementing the "two-hour rule," Colby reduced his work hours from 70 to just 8 hours a week, ultimately doubling his company's revenue.
A key lesson from Colby’s story is the importance of focusing on one core service rather than spreading resources too thin. By mastering a specific niche and referring out work to specialists, agencies can establish credibility and deliver exceptional results. Colby emphasizes the need for mindset shifts that encourage working smarter, not harder, and prioritizing strategic thinking to foster long-term growth without sacrificing personal well-being.
If you're ready to scale your agency and reclaim your time, Colby Wegter’s expertise can help guide you on this journey. His personalized approach through the Autonomy Agency helps business owners achieve seven-figure success while working fewer hours. To learn more about Colby’s methods and receive valuable insights directly to your inbox, sign up for his newsletter.
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