Your Brand Amplified

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Zhe Scott's remarkable tale of resilience, adaptability, and ambition. From a young age, she set her sights on the Ivy League, ultimately earning admission to both Yale and MIT. Her academic path, which spanned management, information technology, and music, laid a solid foundation for her future success. As a politically active student, she also gained valuable experience in advocacy and leadership, running for office and participating in the Public Policy and International Affairs program. This diverse background shaped her multi-faceted approach to entrepreneurship, blending technical expertise with creativity and social consciousness. After transitioning from politics to entrepreneurship, Zhe applied her technical and strategic knowledge to the world of digital marketing, becoming an expert in SEO. With her deep understanding of web infrastructure and search engine algorithms, Zhe has helped countless businesses grow by improving their online presence through effective SEO strategies. Her emphasis on the importance of backlinks from high-authority sites and her focus on using SEO to adapt and thrive in challenging times has made her a sought-after consultant and speaker. If you’re looking to elevate your business or learn more about the strategies that have helped Zhe Scott build her digital empire, connect with her on LinkedIn. Her expertise in SEO and digital marketing can guide you to the next level of success. Visit her profile here to get valuable insights, resources, and opportunities for growth directly from the SEO Queen herself! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Gee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation. He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented provider management and blind reliance on AI, reminding us that technology is no substitute for empathy and emotional connection. Marketing should be cohesive, intentional, and deeply rooted in the customer's perspective—not the company's ego. For business owners and marketers ready to cut through the noise and build brands that truly resonate, Gee Ranasinha offers invaluable perspective. Connect with him on LinkedIn and explore his agency's work at KEXINO to learn how strategic, customer-centric marketing can transform your business. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Gee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions. His work emphasizes that marketing is not a one-size-fits-all formula, especially for small businesses. Ranasinha urges business owners to look beyond surface-level trends and to reconsider how they hire, plan, and execute marketing strategies. He advocates for deeper customer insight, emotional positioning, and education as the foundation for sustainable growth. Drawing from behavioral psychology, he explains how perception, emotion, and memory shape consumer behavior—reminding us that even in B2B environments, buying decisions are fundamentally human. If you’re tired of marketing fluff and want to better understand what truly drives customer action, Gee Ranasinha’s insights are a breath of fresh air. He shares short, practical marketing lessons regularly and stays committed to helping others avoid costly mistakes. To explore more of his ideas and connect directly, visit his LinkedIn page. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Maxwell Ivey, The Blind Blogger, is an entrepreneur and accessibility advocate who has transformed personal adversity into purpose-driven work. Losing his vision to retinitis pigmentosa, Maxwell began his entrepreneurial journey brokering amusement park rides online, teaching himself code and navigating platforms that were not built with accessibility in mind. His lived experiences laid the groundwork for a deep understanding of the real-world barriers that people with disabilities face in digital spaces. Over time, Maxwell evolved into a respected accessibility consultant, helping businesses identify and address gaps in their digital design and user experience. He emphasizes that accessibility isn’t just a compliance issue—it’s a growth opportunity. Companies that invest in inclusive design often gain improved SEO, better customer engagement, and a broader audience reach. Maxwell also explores how emerging technologies like AI can support accessibility efforts, while warning that these tools must include representation from the disability community to be truly effective and trustworthy. If you're a business owner or content creator, Maxwell is offering a free accessibility review of your website's homepage. This is an excellent opportunity to gain expert insights from someone who not only understands accessibility theory but lives it every day. Reach out to Maxwell and take a step toward making your digital presence more inclusive, welcoming, and impactful for all users. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Kerry Tepedino is a leader in mindset and personal development, whose journey from corporate graphic designer to transformational mentor began with a deep internal misalignment. Despite her professional success, she felt unfulfilled, prompting her to dive into holistic health and emotional healing. Through her own challenges—including emotional eating, low self-worth, and weight struggles—Kerry discovered the power of emotional mastery and mindset work, which would later form the foundation of her transformative philosophy. Her signature approach, the One Thought Away 5-step process, empowers women to shift their lives through mindset, presence, emotional regulation, and self-connection. Kerry’s communities, Awaken and Beyond the Hustle, have helped countless women experience life-changing breakthroughs—from health improvements to financial freedom and stronger relationships. What sets her apart is her ability to foster deep, supportive sisterhoods where real change is not only possible but inevitable. To explore Kerry’s powerful methods and start your own journey of transformation, visit OneThoughtAwayBook.com and download a free chapter of her book. It’s more than just reading—it’s an immersive experience designed to guide you through visualizations, worksheets, and tools that can help you take inspired action, shift your mindset, and begin living the life you truly desire. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Amanda Weil, a conscious stylist, and her powerful story of transformation and self-trust. After spending over a decade in marketing and digital ad sales, she realized that her career, though lucrative, lacked fulfillment. Through emotional intelligence work and spiritual guidance, Amanda reconnected with her long-held passion for fashion and discovered that her true calling was helping women express their authentic selves through style. Her approach goes beyond clothing — Amanda uses color psychology, chakra theory, and visualization techniques to help clients align their wardrobe with who they are becoming. She encourages women to dress with intention, let go of outdated identities, and use their style as a tool for personal growth. Whether it’s sorting a closet by future goals or embracing colors that support emotional healing, Amanda’s work empowers women to show up fully in both their inner and outer lives. Ready to step into the most empowered version of yourself? Start by reimagining your wardrobe as a reflection of your soul. Explore Amanda Weil’s transformational styling services and connect with her on Instagram or visit her website to begin your own style awakening. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

John Horn, co-founder of Stub Group, has spent over a decade helping businesses successfully navigate the complex world of digital advertising. From his early days building the agency from scratch to becoming a trusted expert in Google Ads compliance, Horn has consistently focused on protecting and empowering small and medium-sized businesses. His personal motto, “guard from harm,” reflects his commitment to guiding clients through the evolving digital landscape with integrity and precision. Horn’s insights span critical areas such as the impact of artificial intelligence on search behavior, the importance of first-party data in a post-cookie world, and the often-overlooked potential of video SEO. He emphasizes that while automation and AI tools are reshaping the industry, human expertise remains essential for ensuring reliable performance and strategic direction. His approach is rooted in real-world outcomes—like helping businesses recover from Google account suspensions and avoid costly advertising pitfalls. For those looking to better understand digital advertising, Google compliance, or simply improve their marketing results, Stub Group offers a collection of free resources to get started. These tools are designed to help businesses at any stage make smarter, more compliant ad decisions. You can explore them at Stub Group website and take the first step toward more effective, risk-free advertising. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Scott Beebe’s journey from a college football player to a successful business coach is one marked by diverse experiences and a deep commitment to leadership and systems thinking. Initially starting as a deep snapper for the University of South Carolina’s football team, Scott went on to earn a theology degree and work for Pfizer in pharmaceuticals. His professional journey took him to ministry, nonprofit work in Nigeria, and ultimately led to the founding of his business coaching firm. Through these experiences, Scott developed a leadership philosophy focused on liberating business owners from chaos by implementing effective systems that allow businesses to run smoothly without constant involvement from the owner. At the core of Scott’s coaching approach is the belief in creating systems and processes that foster sustainable business growth. Scott emphasizes that systems are not just operational tools but are essential for freeing up time and energy, allowing business owners to focus on their personal lives and long-term goals. He guides business owners to adopt a “systems mindset,” encouraging them to document processes and avoid hasty decisions, such as selling a business without fully understanding the financial consequences. His insights on leadership, systems, and business operations have helped countless entrepreneurs transform their businesses and avoid the common pitfalls that lead to burnout and chaos. If you’re ready to take your business to the next level and build a systemized, sustainable operation, visit My Business On Purpose. Scott Beebe and his team offer valuable resources, coaching, and tools to help business owners implement effective systems, reduce chaos, and reclaim time for what truly matters. Start your journey toward a more balanced and successful business today. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Brad Baldridge, a certified financial planner with over 15 years of experience, has become a trusted authority in college planning. His journey into this specialized field was sparked by both his professional expertise and his personal experience as a parent navigating the complexities of financing a college education. Recognizing the challenges families face, especially in the aftermath of the 2007-2008 financial crisis, Brad has dedicated his career to helping families understand and manage the financial aspects of higher education. He advocates for early planning, tax-efficient savings, and strategic use of financial aid to minimize the burden of college costs. Throughout his career, Brad has emphasized the importance of personalized college planning. By taking a holistic approach, he helps families understand the significant differences between a college's sticker price and its net price after financial aid and scholarships. His expert advice extends to optimizing 529 Plans, navigating income planning strategies, and using tax advantages to save for college. Brad’s goal is to help families make informed decisions about their child's education and ensure they can afford college without sacrificing their financial well-being. If you're ready to take control of your college planning and ensure a brighter financial future for your family, visit Taming the High Cost of College. Brad offers valuable resources, including calculators, podcasts, and courses, to guide you through every step of the process. Whether you're just starting or refining your strategy, his website provides the tools you need to reduce stress, plan effectively, and make smarter financial decisions for your child's education. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Elizabeth Brunner, the founder of Stereotype, is redefining the world of children’s fashion with a mission to challenge gender norms and promote self-expression. Through her brand, Stereotype offers sustainable, gender-neutral clothing that allows kids to express their authenticity without the constraints of traditional gender labels. The brand was inspired by Brunner's own experience raising twins and observing how society imposes limitations based on clothing choices. Stereotype empowers children to break free from these stereotypes and embrace a world where individuality is celebrated. Stereotype’s commitment to sustainability is at the heart of its operations. The brand works closely with ethical manufacturers, ensuring that every piece of clothing is created with both environmental and social responsibility in mind. Brunner’s dedication to fairness, ethical practices, and high-quality materials sets Stereotype apart in the fashion industry, making it the go-to brand for parents seeking to promote equality and authenticity in their children's wardrobes. To learn more about Stereotype and explore their collection of gender-neutral clothing, visit Stereotype Kids. Whether you're looking to outfit your little one in clothing that reflects their true self or want to support a brand that is making a positive impact on the world, Stereotype offers the perfect blend of style, sustainability, and inclusivity. Join the movement today and help create a future where every child can be exactly who they are meant to be! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar