Your Brand Amplified

Anika Jackson, Bleav
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Dec 11, 2023 • 36min

Bridging the Generational Gap in Your Market Audience with Emanuel Rose

Journey with us as we dissect the bustling world of digital marketing with our esteemed guest, Emanuel Rose. We promise to equip you with all you need to navigate the fast-paced, evolving world of e-marketing and AI. As we analyze the importance of authenticity in the digital realm, you'll gain an understanding of how a genuine human connection can significantly boost your social media presence. Struggling with the generational gap in your market audience? We've got you covered. We explore the importance of adapting your marketing strategies to effectively engage with multiple generations, particularly the young and tech-savvy Generation Z. Don't miss out as we share insights on how to strategically use AI, data mining, and video marketing for optimal results. But that's not all. Get ready to explore the intricacies of e-commerce and the crucial role of selecting the right agency to accelerate your business growth. Learn from Emanuel as he enlightens us on how he successfully amplifies his brand through various platforms. Engage with us as we delve into the potency of consistent messaging and audience engagement for brand success. Stay tuned for this insightful episode, a treasure trove of knowledge for the modern digital marketer.Learn more about Emanuel at https://emanuelrose.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 8, 2023 • 35min

Turning Corporate Expertise into Entrepreneurial Triumphs with Eric Estevez

Ever imagined what it takes to transition from the security of a corporate job into the exhilarating world of entrepreneurship? Eric Estevez, a finance and marketing professional turned entrepreneur, is here to shed light on how to make that leap. Drawing from his unique journey, Eric shares how becoming a father at a young age sparked his entrepreneurial spirit and how his corporate background equipped him with the essential leadership skills and resources to successfully launch ventures like a children's book and real estate investments.What if you didn't have to navigate the challenges of entrepreneurship alone? Eric discusses the power of having the right team, implementing effective systems, and leveraging social media and training for virtual assistants in the real estate and mortgage industry. Learn how to take your business operations to the next level with a consistent and accountable training system, and how social media, particularly TikTok, can build relationships with potential clients.Finally, brace yourself for some profound wisdom on perseverance, goal setting, and time management. Eric reveals his personal journey of enduring seven years of determined effort before reaping the benefits, epitomizing the importance of relentless perseverance. Listen as he explains how to break down income goals into daily tasks, the advantages of developing a routine, and strategies for effective time management, providing a wealth of knowledge for your entrepreneurship journey. Get ready to amplify your brand and be inspired in an episode that promises to be both enlightening and motivational.https://www.ericestevezthelender.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 7, 2023 • 35min

The Power of Frontline Teams in Influencing Customer Decisions with Chris Wallace

Want to know the secret to winning the hearts and minds of your frontline teams? Find out in our captivating chat with Chris Wallace, co-founder and president of InnerView Group. Chris takes us on a deep dive into his journey from PR to sales, combining these worlds to carve a unique niche in the marketing sphere. He generously reveals the secret sauce behind Interview Group's success. Learn how they strategically launch new products and initiatives by tuning into the thoughts, feelings, and insights of frontline teams.Have you ever wondered about the ripple effect of your frontline team on your customers' decisions? We shed light on this crucial link with enlightening research from Synchrony Financial. Case in point, sales staff sway a whopping 86% of final decisions on major home purchases! We also share an intriguing case study of a consumer tech giant that had to do a 180 with their marketing strategy, all based on invaluable feedback from their frontline teams. This episode will make you see the immense value of considering frontline teams as key stakeholders and using their insights to optimize marketing strategies.This episode isn't all about the big picture, it's also about the nitty-gritty challenges of keeping remote employees engaged. We underscore the importance of regular, structured listening and feedback loops to meet frontline workers' needs. In a bold assertion, we suggest that putting a mere tenth of your marketing budget into supporting and empowering your frontline employees could yield greater results than traditional external marketing efforts. Plus, we discuss the imperative of trying new things, even if it means stepping out of your comfort zone to create a better customer experience. We end with a reflection on a poignant quote by General Colin Powell about decision-making, setting the tone for our entrepreneurship mantras. Don't miss out on this thought-provoking conversation with Chris. Connect with him on LinkedIn for any questions or inquiries, and visit infrontinsights.com to download a free ebook. Prepare to have your mind blown by these groundbreaking insights on the next episode of Your Brand, Amplified.https://innerviewgroup.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 6, 2023 • 39min

Aligning Values and Creating Pathways with Whitney Kroneberger

What happens when a driven, passionate woman leaves her dream job, to carve her own path and embrace entrepreneurship? Meet Whitney Kroneberger, an inspiring life coach, who not only answered this question herself but is also helping many Christian female entrepreneurs navigate their unique challenges. Together we unveil the realities of entrepreneurship, debunking misconceptions and highlighting the liberation found in taking responsibility for one's position. Whitney's journey is a testament to the empowering effect of aligning with organizations that mirror one's values and creating a pathway to fulfill one's passion.Whitney’s life coaching targets Christian female entrepreneurs, delving into real issues like identity, boundaries, loneliness, and relationships. We talk about how Whitney discovers and connects with her audience, firmly believing in the value of her services and her calling to help women shape robust foundations in their personal and professional lives. As a full-time coach, she offers one-on-one coaching, masterminds, and hosts a podcast, giving you plenty of chances to work with her.As we sail through the conversation, we grapple with the concept of purpose versus assignment, a key to finding peace and contentment in life. We underscore the importance of self-care and soul rest amidst the bustle. Whitney shares her insights, experiences, and researched wisdom about soul rest. And to wrap up this enlightening interaction, we engage with Wendy, a fellow female entrepreneur. She imparts her testimony and insights, adding an extra layer of inspiration and a dose of reality to our discussion. Join us on this journey, it’s not one you would want to miss.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 5, 2023 • 42min

The Human Touch in an AI-Driven Marketing World: A Conversation with Thomas Helfrich

Are you tired of the constant struggle to generate leads and build your brand? This episode promises to change your perspective. We sit down with Thomas Helfrich, the CEO of Instantly Relevant and LinkedIn's top voice for lead generation and marketing strategy, and embark on an enlightening journey of entrepreneurship and mastering one's craft. Thomas brings to the table his expertise on the potential of AI in business and the pivotal role of human-led strategies in ensuring long-term success. What if you could take control of AI and make it work for your brand’s strategy and marketing? We discuss this very question. Together with Thomas, we explore how to maximize AI technology effectively, without losing the human touch essential to your brand's identity. From battling technology fatigue to choosing the right social media platform for your business, and even leveraging technology to make life simpler - we cover it all. And for LinkedIn lovers, Thomas shares his nine-step revenue system and offers gold nuggets on how to utilize LinkedIn to build credibility and trust.To wrap everything up, we highlight the value of continuous learning and adaptability in the ever-changing business landscape. Whether you're a budding professional finding your footing or a seasoned entrepreneur, there are lessons here for everyone. We also take a peek into Thomas's world as he transforms lead generation for businesses and reflects on his personal entrepreneurial journey. And as a bonus, we give you a sneak peek into his upcoming book, "50 Lessons I Wish I Would Have Known," packed with invaluable insights for entrepreneurs. Tune in for this insightful conversation, and take a giant leap in your entrepreneurial journey!www.instantlyrelevant.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 4, 2023 • 37min

Mastering SEO and AI in a Thriving Business Ecosystem with Kyle Roof

What if you could demystify the world of SEO and harness the power of artificial intelligence in content creation? This is exactly what our guest, Kyle Roof, an SEO mastermind who transitioned from a trial attorney to a leading figure in the digital marketing industry, will show you. Through the art of running tests on Google's algorithm, Kyle has been able to understand ranking factors, a unique approach few have mastered.Kyle didn't just create a successful business but built an entire ecosystem of integrated companies. He shares his journey from conceptualizing a simple algorithm to branching out into companies specializing in SaaS tools and courses. Drawing from his experiences in Thailand, Kyle emphasizes the importance of a supportive community, demonstrating how an abundance mentality and mutual growth can be key to entrepreneurial success.If you thought SEO and AI were dry subjects, prepare to be proved wrong! Kyle recounts a hilarious incident where a website filled with faux Latin text rose to the top rank on Google. He also shares actionable insights on how to build a sellable business, with a focus on robust SOPs and the ability to step back from the company. So join us to hear Kyle's unique insights, strategies for improving SEO, and embracing the entrepreneurial journey!https://www.pageoptimizer.pro/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Dec 1, 2023 • 42min

Journey From Trauma and Addiction to Purpose: The Inspiring Story of Elizabeth Mikotowicz

Have you ever pondered the terrifying path from trauma and addiction to purpose? In an emotional episode of Brand Amplified, we bring you the raw and riveting journey of Elizabeth Mikotowicz. Elizabeth, a brave survivor, peels back the layers of her life, recounting her ongoing battle with opioid dependence fueled by a devastating assault. Through her narrative, we shine a stark light on the often-unspoken stigma attached to addiction and the harrowing realities faced by survivors of abuse. From within the bleak confines of America's prison system, emerges a tale of resilience and redemption. Our guest shares her powerful story of losing it all in a desperate bid to shield her children from a dangerous ex-partner, only to find herself ensnared in the cold steel grip of incarceration. But, the human spirit is indomitable. In the face of adversity, we hear of a woman who turned prison walls into canvases of creativity, launching a successful brand. We delve into stories of misdiagnosis and the urgent need for empathy and understanding in our society. Our conversation takes a deep dive into the pressing social issues of criminalization of homelessness, exploitation of inmates and the desperate need for systemic change. The journey continues as we learn about the surprising path of a book author. With every twist and turn, we realize the incredible power and resilience of the human spirit. Discover how painting murals evolved into a clothing brand, how a misdiagnosis led to a fight for mental health advocacy, and how an ex-inmate turned her life around to become a beacon of hope and inspiration. The episode wraps up with an invitation to support these inspiring individuals by following them on social media and buying their products. Brace yourself for an episode that's sure to leave you inspired, enlightened and eager to become agents of change.https://www.legaleriste.com/en/Elizabeth.mikotowiczWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Nov 30, 2023 • 34min

Exploring the Challenges and Rewards of Podcasting with Dawn Wecker

Join us on a journey that will leave you feeling inspired and enlightened as we chat with Dawn Wecker, the force behind the Dawnversations podcast. Ever wondered how to turn your love for social interactions into a thriving podcast? Dawn, a former hairstylist turned elderly caregiver and podcaster, shares her enthralling journey and how she balances her passion for podcasting with personal responsibilities. An essential for any budding or seasoned podcaster, this conversation offers a glimpse into the challenges and rewards of podcasting, along with Dawn's unique insights on the role of this medium in the entrepreneurial world.Ever felt lost in the sea of podcasts and wondered how you could make your unique voice heard? Dive into this episode as we navigate the intricacies of podcasting, exploring the different motivations behind this craft and strategies to connect authentically with listeners. Witness Dawn's experience in the industry, from being nominated for a podcast award to maintaining her authenticity amidst the pressures of numbers and connections. And as we understand the challenges of standing out in a crowded field, we remind ourselves to stay true to our essence, because authenticity always shines.Get ready for an enlightening discussion with Dawn, host of "Dawnversations," as we explore the delicate balancing act between podcasting and personal life. Dawn shares his struggles with maintaining this balance and offers a poignant quote from his late father that is sure to resonate with listeners. And as a special treat, we get a preview of the upcoming spiritual episodes on "Dawnversations." Come along for a conversation filled with genuine insights, inspiration, and practical advice for podcasters at all stages of their journey. Tune in now, and let's embark on this exciting adventure together!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Nov 28, 2023 • 33min

Breaking Barriers in Mobility: Exploring the Dynamic Shift Led by Whill

Ever struggled with finding just the right mobility device for yourself or a loved one? Join us for a riveting conversation with Justin Gagnon, VP of Business Development at Will, a company that's transforming the mobility industry. We kick off by exploring the inspiring origins of Whill, founded by Satoshi Sugie, who decided to take matters into his own hands when a friend lost his mobility. The result? A line of innovative products including models like CI, C2, F, and pioneering autonomous technology that's now being embraced in airports worldwide.As we weave through the story of Whill, you'll get an exclusive behind-the-scenes peek at their strategic business and marketing approaches. Learn how they've successfully driven product adoption, from engaging demonstrations and trials in airports across the US, to unique product displays at industry shows. They're even reaching out to venues like zoos and botanical gardens, allowing people to rent and experience their products firsthand. Plus, we'll unfold their journey in the global market, their advocacy for mobility access, and their commitment to creating products that provide freedom, regardless of laws or regulations.But that's not all. We'll also delve into the philosophy that fuels Satoshi Sugie, and his mantra that's steering Whill forward. We'll reveal the significance of the company's logo and how it emulates the freedom and independence they aspire to offer their customers. Join us to gain insights into the branding and business strategies of Will, their impact on careers, and the revolutionary changes they're ushering into the mobility industry. Trust me, you don't want to miss this eye-opening episode!Visit WHILL's autonomous solutions page to learn more: https://whill.inc/us/autonomous-solutions/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 
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Nov 27, 2023 • 41min

Transforming from Business Operator to Business Owner with Robert Poole

Ever wondered what it takes to not only excel in entrepreneurship, sales, and cold calling, but also shift your mindset to see challenges as opportunities? Our guest, Robert Poole, founder of Total Business Results, has certainly cracked the code. Starting as an introverted army officer, he embarked on an inspiring journey to become a successful business owner, mastering cold calling, and debunking common myths associated with it. He even shares some insightful tips on how introverts can use their unique listening skills to shine in sales.Poole's experience in manually cold calling, complete with a funny anecdote about accidentally scheduling two meetings with the same person, is nothing short of enlightening. His stories underscore the significance of a good prospect list and the great potential for high-ticket items. Our journey with him doesn't stop there as we further delve into the intriguing process of transitioning from an operator to an owner, emphasizing the need to acquire the right skills to transform a business into a sellable asset.The latter part of our conversation with Poole evolves into a stimulating discussion on the importance of mindset transformation to become a business owner. We talk about the right marketing mix that suits individual businesses, selecting clientele, and the exciting world of business coaching with guest Robert Poole, who is also expanding his services. We conclude with a powerful mantra that Poole lives by: "what happens to me, happens for me." An important reminder that every challenge is an opportunity for growth. Tune in and join us on this insightful journey!Receive a free business strategy session with Robert! Available to the first three listeners who email him at robert@operatortoowner.net and mention the Your Brand Amplified podcast, and he will reach out with a scheduling link.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

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