

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Nov 24, 2023 • 38min
Unleashing the Power of Strategic Finance with Andrea Jenson, The Cashflow CFO
Are you ready to step into the world of strategic finance and watch your business revenues soar? Today's guest, Andrea Jenson, popularly known as the Cashflow CFO, promises to make that vision a reality. With a rich background spanning top firms like Starwood, Andrea shares her fascinating journey from an accidental accountant to a successful entrepreneur.Step into Andrea's universe as she takes us through her Predictable Profit Accelerator program. Designed to help you master pricing, revenue allocation, and creating a repeatable process for success, this program is a game-changer. Not just that, Andrea talks about the often-underestimated power of having a good bookkeeper and a fractional CFO in your corner, especially if you run a small business. She even gives us a sneak peek into her services and how they empower business owners to make smart financial decisions.As we navigate the unpredictable journey of entrepreneurship, Andrea offers her expert advice. From the importance of having a succession plan and key man life insurance, to setting up a clean, organized financial system, she leaves no stone unturned. Drawing from her own experiences, Andrea shares her joy in helping others thrive in their businesses and connects them with resources they need. She reminds us to bolster our business with a team of experts and to be generous and kind along the journey. So, tune in, learn, and let's grow together.https://thecashflowcfo.com/contact/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 22, 2023 • 34min
Exploring the Transformative Power of Scalar Energy with Tom Paladino
Imagine having the universe's energy at your fingertips. Tom Paladino, the innovative force behind Scalar Light, introduces us to the phenomenon of Scalar Energy, a primal energy that powers the sun, the stars, and according to Tom, our lives. He unveils the workings of his Scalar Energy Instrument, an intriguing device capable of lighting a bulb without any moving parts. But it doesn't stop there; he also reveals how this energy can balance our chakras, enhance our spiritual health, and influence the world around us. A journey into the unknown, with a companion who has dedicated his life to exploring these cosmic currents.But the universe's energy doesn't just light up our lives; it has the potential to heal. This episode unearths the healing capabilities of Scalar Energy, thanks to Tom's unique instrument that can treat millions of photographs at once. This discovery opens up a world of possibilities, from guiding decision-making processes to reinforcing the power of positive thinking and prayer. Tom also shares his insights on maintaining the work-life balance and directs our attention to the notion that energy flows where attention goes. What's more? You can experience all this and more with a free 15-day trial on his website.As we wrap up, Tom talks about the slew of benefits Scalar Light brings. It can download nutrients into individuals for a healthier balance, aid with addictions, promote positivity, and assist in weight loss. He warmly invites listeners to a 15-day free session to witness the Scalar Light instrument's magic. Amidst these challenging times, Tom concludes with a profound message of love, emphasizing the healing power of loving oneself, our neighbors, and God. Don't miss this riveting episode, where we traverse uncharted territories and uncover the universe's energy's transformative power. Your journey to quantum health begins here.https://www.scalarlight.com/free-trialsWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

6 snips
Nov 20, 2023 • 47min
The Multifaceted Entrepreneur: Exploring the Business Landscape with Chris Papin
Entrepreneur Chris Papin, with a unique blend of licenses, shares insights on trust-building, maintaining a competitive edge, and the role language plays in his advisory-based services. He discusses the trials faced during the COVID crisis, the significance of the right tools in team composition assessment, and how his diverse licenses offer comprehensive services. Chris's journey includes lessons from his father's passing, the three-legged stool model of entrepreneurship, and the power of emojis and happy face charts.

Nov 16, 2023 • 39min
Unveiling Sales Success: Darleen Priday's Transformational Journey
Meet Darleen Priday, a former fashion industry insider turned sales expert, who now uses her unique set of transferable skills to assist entrepreneurs in finding the right solutions for their business. We chat about her journey from the fashion world to launching her own successful consulting business, DP Consults, and her keen instinct in identifying the difference between an entrepreneur's perceived need for a salesperson or virtual assistant, and their actual need for clear guidance.In our conversation with Darleen, we unpack the complexities of sales techniques and the art of relationship-building. Are you letting fear stand in the way of your success? Darleen suggests looking at sales calls as an opportunity for discovery, not just a platform for information sharing. She offers insightful advice on identifying your niche target market and shares her recommended daily practices to enhance the sales process. We don't stop there! Darleen takes us through the importance of having a solid follow-up process, making every interaction with your prospect meaningful and authentic. We explore the tools and programs that can streamline your sales process and discuss the art of gracefully handling errors. Darleen also shares her wisdom on overcoming sales objections, building strategic partnerships, and empowering your clients. So, are you ready to trust your instincts and take the leap? Tune in and get ready to elevate your sales journey!https://dp-consults.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 14, 2023 • 38min
Redefining Spaces: A Discourse on Interior Design and Branding with Ericka Saurit
Have you ever considered the transformative power of interior design? From the simple change in color of a room to a complete overhaul of a space, the work of an interior designer can go a long way in enhancing the aesthetic appeal and functionality of your living or working environment. On this enlightening episode, we're joined by Ericka Saurit of Saurit Creative, an expert in the interior design industry. Ericka shares her insightful perspective on the value of interior design, with a focus on how it boosts the branding of residential spaces.If you've ever wondered why Airbnb is so successful, our conversation with Ericka will enlighten you on how design plays a crucial role in their triumph. From creating memorable experiences for guests to utilizing design as a powerful sales tool, Erica explores the power of design in the hospitality industry. We'll also discuss the Vacation Rental Design Summit and its aim to promote growth in this innovative sector. Tying it all together, Ericka introduces us to the E3 Storytelling Framework for branding - a potent tool that helps designers stand out, connect with the core emotions driving design decisions, and map out a brand story. As we navigate through the challenges and opportunities of the digital world, Ericka discloses how her clients have adapted to the digital era. She also shares her mantra: 'the way you do one thing is the way you do everything,' and her plans for a brand storytelling masterclass and a marketing course. Tune in for an enriching conversation that will change your perspective on branding in interior design.https://sauritcreative.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 13, 2023 • 51min
Transforming a Corporate Career into a Globally Successful Entrepreneurial Venture with Ann Carden
Ever think about the complexities of transforming a corporate career into a globally successful entrepreneurial venture? You're in for a treat, as our special guest, Ann Carden, a titan in business growth, marketing, sales strategy and authorship, unravels her inspiring journey from a 13-year corporate role to becoming a respected business coach. Ann's remarkable story unveils how the right mix of past experiences, passion for teaching and faith can serve as a powerful launchpad for success in any chosen field.Ann's high-end business coaching success didn't come packaged in a golden box. It required hard work, the right mindset and an eye for strategy. Just having a sea of knowledge and credentials isn't a guaranteed ticket to success. How did she overcome the hurdles of online audience identification and self-promotion? There's more! We'll unearth the mysteries behind her online brand building strategies, and how she significantly ramped up her reach using LinkedIn. Brace yourself as Ann shares her podcasting and book writing strategies, giving you a glimpse of how she turned her expertise into a thriving business. Learn more about her unique approach to attracting high paying clients, and the essence of understanding one's value. As we round off, we'll explore why settling for the status quo is a no-no and the criticality of always striving for the next level. Tune in and get set to be inspired by Ann Carden's remarkable business journey and learn how your experiences can be your guide to success.Check out Ann's free, 2-day virtual event here: http://www.expertinyouworkshop.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 9, 2023 • 32min
From Oil Industry to Entrepreneurship: The Exciting Journey of Ben Leonard
What if you could pivot from a career in the oil industry to become a successful entrepreneur in just a few years? Meet Ben Leonard, an environmental advisor turned entrepreneur who did just that, taking his scientific approach to the world of business and selling his brand after only three and a half years. He shares his journey, the scientific philosophy that guides his business decisions, and the value he found in connecting with like-minded people. Ben is a staunch advocate for having a purpose and a quality product for a prosperous business. He shares his wisdom about starting small, acknowledging the necessity of high entry barriers, and maintaining a safety net when embracing risks. But the cherry on top? The priceless privilege of flexibility that entrepreneurship brings, allowing Ben to prioritize family time. The episode takes an intriguing turn as Ben discusses his new book and course for budding entrepreneurs. He opens up about the challenges he faced, the lawsuit he braved, and his disdain for overpriced courses sold by questionable 'gurus'. Instead, he offers affordable investment advice from his real-world experience, along with free resources. Hear more about how Ben utilized the power of social media, built a strong team, and the reiterated importance of a purpose and quality product. Interested in connecting with Ben or learning more? This episode is a must-listen!Check out Ben's new book: https://quitstallingbook.com/YBAWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 7, 2023 • 49min
Navigating Your Brand with Lynn Abaté-Johnson: Authenticity, Community, and Business Growth
You know that feeling when you stumble across an insider's secret? Today, we've got something that feels just like that. We're jazzed to bring you a conversation with the incredible Lynn Abaté- Johnson. She's an international best-selling author, a master content creator, a gifted community director, and a brand navigation guru. Lynn's journey begins with early entrepreneurial lessons from her mother and culms into a successful career rooted in authenticity, self-understanding, and connectivity.Lynn and I delve into the power of social media, not for mindless scrolling, but as a tool for organic business growth and genuine relationship building. The trick, she tells us, is to humanize your brand communication, showing up as your true self to attract your ideal clientele. And did we mention the importance of authenticity? That's right, your brand needs to be a true reflection of you - your values, your beliefs, your vulnerabilities, and more.The final cherry on top is Lynn's emphasis on self-investment, infusing fun and playfulness into your work, and the value of a community-oriented approach for organic business growth. Lynn's unique resources and programs are not to be missed, and we also touch on the significance of culture in strategy. Grab a comfy chair, tune in, and be ready to navigate your brand in the digital landscape with a renewed vigor and insights.https://www.lynnabatejohnsonbook.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 6, 2023 • 41min
Becoming a Financial Storyteller: A Journey from Data to Narrative with Nate Wasson
Ever wondered how to turn data into a captivating financial story? Our guest, Nate Wasson, has mastered this art, transitioning from marketing and PR to finance. He shares how his family's banking background and an internship helped him navigate the financial landscape. Nate's unique perspective on both private and public investments enlightens us about the importance of understanding data and storytelling to make financials comprehensible for clients and partners.Imagine leaving your corporate job and embarking on an entrepreneurial journey. Sounds scary, right? But what if there was a program to guide you through this transition? Nate's company, HalBar Partners, in partnership with Novastone Capital Advisors, is designed to find profitable businesses with retiring owners, providing a smooth transition for mid-career professionals. You'll learn how his program benefits local communities, retains jobs, and helps you find the right capital partner to scale your business.Finally, have you ever considered a family office but weren't sure if it was the right fit? Nate and I take a deep dive into the world of family offices and mid-career entrepreneurship. This discussion will help you understand how your investment strategy and lifestyle can shape your decision. We also touch on the value of de-risking entrepreneurship, the importance of corporate structures, and crucial SBA programs that can help you in the early stages of your entrepreneurial journey. This episode is a treasure trove of lessons and insights for every aspiring entrepreneur and finance enthusiast. Listen in, take notes, and get ready to chart your own path in the world of finance and entrepreneurship.https://halbar.io/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Nov 2, 2023 • 44min
Deconstructing the Filmmaking Journey: A Conversation with Colombian-American Director, Deborah Correa
Come with us on an invigorating journey, centered around the magnetic and multi-faceted world of Colombian-American filmmaker, Deborah Correa. We peel back the layers of her life, tracing her roots from her early years as a Colombian-American, shedding light on her grappling with identity, and how her familial immigrant stories became a beacon, guiding her passion for filmmaking.We delve deep into the labyrinth of the film industry, retracing Deborah's steps as she navigated its intricate alleys, honed her visual storytelling skills, and overcame her battles with self-judgment. In the heart of the episode, we uncover the creative struggles and triumphs of her feature film; from the intense collaboration with her cinematographer, Evan Jake Cohen, to the painstaking process of shooting on location and the art of editing – we explore it all.Towards the end, we underscore the importance of relationships for a filmmaker. Deborah shares her experiences working with Evan Vogel, the Arizona Film Board and Film Tucson. Most importantly, we discuss the quest for authenticity in casting, with Deborah recounting her experiences working with cultural consultants to ensure accurate representation in her film. This is an enlightening exploration of filmmaking, cultural identity, and the power of storytelling. Whether you're a film enthusiast or just someone seeking a captivating journey of self-discovery and passion, this conversation is sure to leave you inspired. Tune in!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar