Your Brand Amplified

Embark on a journey with me, Anika Jackson, as I converse with Michael Marchese of Tempesta Media, a man whose marketing prowess is as compelling as the technology-driven solutions his company offers. Throughout our chat, we unravel the complex tapestry of content marketing, pinpointing exactly where businesses commonly trip up. Michael, a veteran in the marketing trenches, shares the pitfalls of underestimating content strategy—from the reliance on interns to the juggling of freelancers—and how these missteps can cause more than just a headache for your business.Dive headfirst into the enthralling world of AI in content creation, where Michael and I debate the merits and limitations of machine-generated prose versus the indispensable touch of human creativity. Tempesta Media's innovative approach, which marries proprietary AI with industry expertise, is dissected, revealing how they're equipping businesses, particularly those scaling beyond five million, with the tools to thrive in a content-rich digital ecosystem. As Michael imparts his wisdom, glean how this blend of technology and human talent is not just a fancy gimmick but a critical element for a robust content marketing strategy.Finally, step back and gaze at the competitive digital landscape through the lens of content marketing, grasping how quality content can be your company's secret weapon in securing a sustainable competitive edge. We discuss the seismic shifts in data privacy and the necessity of adapting content strategies to ride the wave of change. As we conclude our conversation, Michael leaves us with a vision of an exciting future for content marketing—a future where Tempesta Media is set to play a pivotal role. So, tune in and arm yourself with the insights you need to ensure your business's digital presence is not just present but powerful.https://tempestamedia.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Imagine growing up under the wing of a father who embodied "sexy confidence", then stepping into the disciplined world of the military, and encountering a similar persona in the form of General Mattis. This is the captivating story of our guest, Sandra Gonzalez, a former Marine officer turned executive coach. Sandra shares her inspiring journey, revealing how her unique upbringing and military experiences shaped her passion for cultivating the same sexy confidence in high caliber entrepreneurs and business executives. Her tales of personal struggles, including a difficult divorce and the loss of her father, offer a raw and genuine insight into her transformational journey.As we travel from the military field to the entrepreneurial world, we follow Sandra's transition to establishing her own business in Dubai. You'll be riveted by her tales of resistance, self-doubt, and finally, triumph. Discover how she learned to listen to life's subtle hints, embrace gratitude for every opportunity, and combat the challenges of maintaining international business relationships. Sandra also illuminates the power of trusting in oneself and a higher power for guidance on this incredible journey.In our discussion with Sandra, we delve into the essence of "sexy confidence". We explore her own path to overcoming self-doubt and discovering her untapped inner strength. Sandra's enlightening advice for budding professionals underscores the importance of an insatiable appetite for growth, tuning into gut intuition, and welcoming uncertainty. She leaves us with a powerful Bruce Lee quote that resonates with anyone seeking to develop their own sexy confidence. This episode is a treasure trove of invaluable insights, and the candid conversation between friends adds a dash of joy and positivity. Get ready to be inspired, enlightened, and motivated by Sandra's journey and her empowering approach to cultivating sexy confidence.https://sandragonzalez.com/training/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered how a social media mogul balances family life with entrepreneurial hustle? Join me, Anika Jackson, as I sit down with Dan Peterson of Flip Switch Social Media, a man whose career trajectory defies convention and epitomizes the agility needed in today's digital marketplace. We unravel Dan's story, from his early days in web design to mastering the social media sphere, all while maintaining his roles as a devoted husband and father.The entrepreneurial journey is rarely a straight path, and in this episode, we pull back the curtain on the twists, turns, and surprising life experiences that can lead to success. I share my own leap from pre-med to rocking out in a band, illustrating how diverse backgrounds can sharpen business savvy. Dan and I also tackle the integration of work and home life, especially pertinent in our current work-from-home culture, and how we navigate the challenges that arise when the lines between the two blur.As we forecast the future of social media and AI's potential to revolutionize our work-life balance, we're diving into the heart of what it means to be a modern entrepreneur. We discuss the importance of outsourcing, the joy of pursuing personal passions, and the guiding philosophy that keeps us centered amidst the chaos. Tune in for a conversation that's as insightful as it is heartfelt, and perhaps you'll find the inspiration to chase your dreams with the same fervor as James Dean urged—living each day to its fullest.https://www.flipswitchsocialmedia.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever imagined what could happen when you fuse energy, joy, and authenticity into your business? We bring you an electrifying chat with our guest, Michele Vilseck, the energy queen herself. She is a magnetic speaker, event consultant, COO, and industry expert who believes in the transformative power of energy. Michelle offers intriguing insights into the quest for her authentic brand, and how she helps entrepreneurs infuse energy back into their businesses. She also talks about the undeniable value of coaching and the fresh perspective it provides.The episode takes a empowering turn as we dig into the role of women in the business success equation. We share a riveting tale about aiding a woman in making $20,000 on an event by acting as her emcee, underlining the weight of energy in sales. Unveiling a project aimed at enabling women to secure business funding and protect themselves from unforeseen events, we bring to light the importance of self-care and establishing business credit. Listen in to see how we're challenging the norm, championing the cause for women, and building a sisterhood in business.We move from the personal to the professional as we tackle the importance of authenticity in business. Michele, with her vast experience in event planning, takes us through her unique method of crafting tailored packages for clients based on shared vision and values. We delve into a profound discussion about the struggles of meeting societal expectations and preserving one's true self. We also explore the benefits of virtual events in business growth. Michele shares how virtual events can be a powerful tool to build trust and connections, particularly for businesses operating outside the immediate area. Join us and get ready to amplify your business with the energy queen herself, Michele V.Get her free guide and training: "Unleash the Funds" event where you'll learn how to unlock $50-$100k in zero percent interest for your next business or real estate deals. https://www.unleashthefunds.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

What does selling dirt at the age of five lead to? If you're Uroš Lovišček, a Slovenian entrepreneurial powerhouse, it's the first step on a lifelong journey full of hustle and ingenuity. In our latest episode, we share his remarkable journey from his humble beginnings to establishing an accounting firm and car logistics company. Uros' story is a testament to the importance of having a side hustle and its role in offsetting expenses and saving on taxes. His experiences promise to inspire and guide those eager to carve their own entrepreneurial path.Is introversion a barrier to success? Hear the incredible story of a tax advisor who turned her perceived weakness into an asset. We delve into her journey of overcoming introspection to start her business and merge it with her father's company. In this process, she had to step out of her comfort zone and acquire new skills, ultimately becoming a fractional CFO. Her reflections on the power of perseverance will undoubtedly uplift anyone just starting out in their career or business.As business owners, what are the financial mistakes that you need to avoid and how can you maximize your tax benefits? In this episode, we tackle these questions head-on. We'll address common financial blunders, the importance of understanding your expenses, and choosing the correct business structure. We'll also share crucial insights on cash flow planning, maximizing tax benefits, and maintaining accurate bookkeeping. Remember, genuine intent is key, and doing business should not just be about the tax benefits. Grab a notepad and prepare to gain a wealth of knowledge on how to navigate your business finances more effectively!Follow Uroš on Instagram: https://www.instagram.com/uros_themfcfo/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Picture a young girl, trapped in an abusive home and an evangelical Christian cult, using the power of her imagination to escape her circumstances; that girl is our guest today, Shana Francesca. Now the founder and CEO of Concinnate, Shana's unforgettable journey presents a raw, unfiltered exploration of the human spirit's resilience. Her experiences, both tragic and inspiring, shaped her into a leadership development coach aiding others in recognizing patterns in their lives, fostering curiosity, and trusting their intuition.Our conversation with Shana is brimming with life-altering insights. From surviving an oppressive upbringing to finding solace in her neurodivergence, her transformative journey is as moving as it is enlightening. We discuss how she harnessed her passion for interior design to create Concinnate, a business dedicated to helping others strike a balance and find healing. Her unique approach to coaching enables individuals to live intentionally, acknowledging the impact of our actions on others, and most crucially, ourselves.The latter part of our dialogue takes a deeper plunge into the core of human authenticity and spirituality. Embracing discomfort, confronting the vulnerability of entrepreneurship, and the paramount importance of living truthfully - Shana leaves no stone unturned in this heartening exchange. We explore her spiritual journey, the decision to break away from religion, and her belief in the interconnectedness of life. Get ready for an emotional roller-coaster ride, filled with revelations about the power of embracing discomfort, recognizing patterns, and leading an authentic life.https://www.concinnate.world/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered why your marketing strategies fall flat while your competitors' flourish? Roy Furr, a seasoned copywriter and fractional CMO, swings by to share some hard-earned insights. With a career pivot from customer service to marketing maven, Roy shares the fundamentals of direct response marketing, how it differs from other advertising forms, and how this knowledge can equip businesses to step up their game.Dive into an engaging conversation that traverses the path of copywriting, blending in artificial intelligence and underscoring the importance of meticulous research. Detailing how aligning your offer with the market is crucial, Roy shares effective copywriting strategies that delve into problem understanding, agitation, invalidation, solution, and action. We also shine a light on the rising media costs and increasing privacy laws, potentially impacting business success.Buckle up as we discuss building a successful and scalable business through two marketing departments, a strategy that could put you ahead in customer acquisition. Drawing from the principles of "Scientific Advertising" by Claude Hopkins, Roy explains how this century-old wisdom still holds relevance in the digital age's marketing. With insights on understanding the customer journey and crafting effective marketing strategies, this episode promises to be a gold mine of practical knowledge for businesses striving to make their mark.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Couldn't we all use a brand amplifier? Power up your headphones, because today’s show is a masterclass in branding and marketing with the brilliant Theresa Rose, a brand crystallizer and a two-time TEDx speaker. She’s here to shake up your ideas about brand messaging and share her journey of discovering her passion and purpose in helping businesses and individuals crystallize their brands. We’ll delve into what it means to have a clear and consistent message and how it can attract quality amplifiers for your brand. Theresa will also share her knack for using simple and analog technologies, like cocktail napkins, to convey messages and build relationships.Ever wonder how TEDx speakers are able to distill complex ideas into memorable, bite-sized nuggets of wisdom? Theresa and I will pull back the curtain on TEDx talks and their powerful platform for sharing 'an idea worth spreading.' We'll discuss the art of crafting a clear, concise idea that can be summed up in just 12 words or less, and the importance of having a 'through line' in all of your work. Get ready to take notes as we also share our personal insights on navigating career growth and transitions, the changing landscape of the workforce, and the pivotal role of clarity and confidence in it all.Ever thought of a cocktail napkin as a tool for personal growth? Theresa has. We'll discuss the power of using visual aids, like cocktail napkins, to communicate and connect with others. And because we're all about embracing the authentic self, we'll explore how knowing your unique identity can lead to meaningful opportunities. Tune in to learn how to master the art of personal branding, from emerging thought leaders to million-dollar speakers, as Theresa shares her process of working with individuals at various stages of their business. Don't miss this eye-opening conversation on clarity, authenticity, and finding inspiration in every day.Click on the link for complimentary access to Theresa's 10-part video course and supplemental PDF on The Crystallization Process: 10 Steps to Clarify, Amplify, and Monetize Your Brand and Business. https://www.theresarose.com/clearWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wonder why creativity takes a back seat in our education system? Join me as I engage in an insightful conversation with the multi-talented Henry-Cameron Allen, a theater director, and educator who grew up experiencing diverse cultures. His experiences, passion for life skills, and the sheer importance of creativity in our lives shape an enlightening narrative that will make you question the current American education system.In our heartfelt discourse, we journey together through the power of hands-on experience in arts and the real-life skills it imparts. We learn how Henry-Cameron discovered his unique artistic voice through on-stage training and mentorship, driving home the need for a balance between STEM and the arts. We delve into the heart-wrenching concept of 'peregrines,' parents who have outlived their children, and the societal perception around it. Hearing the founder of the Lost Travelers Club share his personal journey resonates deeply, a testament to human resilience and the transformative power of unexpected life shifts.Lastly, we share Henry-Cameron's journey of creating and then giving away a theatre company, the reflections and the decision to reclaim and revitalize the brand, and the lessons learned. It is a testament to the importance of trusting oneself and the magic that can come from unexpected shifts in life. This episode is about resilience, creativity, life skills, and ultimately, the power of following one's instincts. So, sit back, open your minds, and let's explore this together.Visit Henry's charity page (www.HenryAllen.org/charity) and consider sponsoring any of the three charities he support. The Liminos Project, The Lost Travelers Club, and Desire Child Care Organization.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever thought about the intersection of entrepreneurship and nature or how the philosophy of seasonal change can apply to business? Embark on a journey with us as we explore these unique parallels with our guest, Peter Wasmer, a seasoned entrepreneur whose insights stretch from the corporate landscape to the creation of his own ventures. Drawing from his father's pursuit of the American dream, Peter shares his transformation from working for big corporations to becoming an entrepreneur and the valuable lessons he's garnered along the way.We'll be delving into the world of service-based businesses and the challenges they face in this episode. From the difficulties of employee recruitment and retention to the vital role of customer ratings, we explore it all. Peter, a non-technical founder, walks us through his experiences in creating an automated system that is changing the way service businesses operate. It's a tale of persistence, creativity, and successful collaboration with engineers despite the absence of a technical background. Lastly, we'll dive deep into ProValet, Peter's latest venture that's causing a wave of positive change in the service industry. Peter gives us a firsthand look at how ProValet is simplifying communication and streamlining operations for service businesses. The conversation takes an inspirational turn as Peter talks about the role of nature in business philosophy and how the ebb and flow of seasons can be used to foster resilience and creativity in our entrepreneurial journey. Get ready for an episode packed with insights, inspiration, and innovative thinking.Book a free, 15 minute consultation with Peter to learn more about ProValet.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar