Your Brand Amplified

Discover the operational secrets of successful digital businesses with our guest Jhana Li from Spy Class Ops. In our candid conversation, Jhana unpacks her transition from international political economy to becoming a titan of operations, sharing her innovative strategies and the Spyglass method, which is revolutionizing how startups scale. We'll reveal not just the what, but the how of avoiding the CEO bottleneck syndrome and fostering a business model that thrives sustainably.Join us on a journey through the heart of purpose-based entrepreneurship, where operations aren't just a necessity but the lifeblood of a business's vision. You'll get an inside look into the art of operationalizing your messaging, harnessing data for communication precision, and the monumental impact of operational audits. I also peel back the curtain on my own experiences with Anika PR, where I learned the delicate dance between scaling and maintaining profitability, and how the right operational strategy can make all the difference.This episode is more than a mere discussion; it's a masterclass in defining your own version of success and aligning your business growth with your personal aspirations. We'll explore the transformative effect of international remote teams and the game-changing decision to integrate operations experts. So, if you're ready to elevate your entrepreneurial game and reimagine what's possible for your business, this conversation with Jhana Lee is an unmissable listen.Join the Free Spyglass FB group for Free weekly Ops coaching! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Discover the transformative journey of Spencer Carpenter, the maestro behind Outlier Audio, as he orchestrates a symphony of stories from his days of concert booking to pioneering podcast guest connections amidst the pandemic's silence. This episode promises an insider's look at the craft of curating podcast experiences that resonate beyond the airwaves, offering a backstage pass to Spencer's innovative methods that turn voices into valuable narratives.Venture into the world of podcasting where the mic becomes a beacon for authentic expression and personal branding, especially for financial wizards weaving their magic through tales of fiscal triumph. Spencer and I unpack the artistry of podcast storytelling, emphasizing its power to not only enhance SEO but also to sculpt a brand's identity through the candid, deep-rooted conversations that podcasts uniquely provide. This melodic blend of strategy and serendipity reveals how podcasting isn't just about reaching an audience—it's about touching lives and shaping perspectives.As we harmonize the final notes, we peer into the crystal ball of podcasting's future, contemplating how ethical sponsorships and content value will shape tomorrow's narratives. Together with Spencer, we explore the shift towards video podcasts, the nuances of guest appearances, and the dance between maintaining authenticity and embracing modern-day PR tactics. Tune in to this symphony of insights and be inspired to amplify your own voice in the endless podcast landscape.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Get ready to harness the marketing strategies that powerhouses like Adobe use, but tailored for your small or mid-market business. Taylor Frame, the co-founder of Focus Funnels, joins us to share his insights on scaling enterprise-level tactics to fit the unique needs of smaller ventures. He peels back the curtain on how they've catapulted brands to stunning revenue heights and dives into the world of content creation, ad buying, and the surprisingly potent realm of SMS marketing. Imagine a marketing channel that not only reaches your customers directly but also outpaces email in driving sales. That's the reality of SMS, and in our talk with Taylor, we explore how this underutilized tool can become a revenue powerhouse. He gives us the playbook on nurturing customer relationships with value-packed messages that people actually look forward to receiving. And if you think AI is just a buzzword, think again. We talk about how AI is revolutionizing productivity, making it possible for Focus Funnels to support their diverse clientele effectively, especially female entrepreneurs and service-based businesses.Are the days of paid advertising numbered? Not by a long shot, according to Taylor. Paid ads are still king when it comes to business growth, and Taylor gives us a glimpse of what it takes to craft successful campaigns in the ever-changing digital landscape. As privacy standards evolve, so must our strategies, and Taylor's expertise shines as he discusses the importance of staying agile and problem-focused to maintain an edge. So, whether you're a startup or an established brand looking to scale, tune in and take away actionable insights that could reshape your digital marketing approach.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on an exhilarating journey with Nathaniel Harding of Cortado Ventures as we unpack the essence of venture capital from an Oklahoma perspective. Harding's transition from oilfields and Air Force hangars to the cutting edge of investment isn't just intriguing—it's a masterclass in spotting potential where others see barriers. Our discussion cuts deep into the heart of what makes a startup investment-worthy, with a spotlight on the synergy between a passionate team, a disruptive product, and a strategic market approach that Cortado Ventures holds dear.As the world embraced remote connections, Cortadoo Ventures proved that geographical closeness to the first ten customers might just be the golden ticket for startups. Listen to Harding's recount of their meteoric rise amidst the pandemic and hear firsthand how doubling our fundraising goal wasn't just luck—it was a testament to the thirst for innovation in America's mid-continent. And for those who dare to disrupt, discover the "one five 25 rule" that guides Cortado's hand in sculpting the landscape of B2B technology.Before we part, we celebrate the trailblazers who are rewriting the norms in their domains. From NuView's satellite LiDAR technology that's redefining environmental monitoring to an AI pioneer's conquest in the oil industry, these are stories that ignite the investor's imagination. We also nod to the unspoken heroes of work-life harmony in entrepreneurship and the communal embrace that uplifts nascent ventures. A heartfelt thanks to Nathaniel Harding not only for his service but for championing a future where technology meets tenacity. Stay tuned for what's ahead—we guarantee the next episode will elevate your ambitions even higher.https://cortado.ventures/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever felt the tug to leave a well-worn path for the thrill of the unknown? My latest conversation with Figs O'Sullivan captures just that—a finance professional turned marriage and family therapist, he shares his transformative voyage through self-discovery and the Esalen retreat epiphanies that launched him toward his calling. Together, we peel back the layers of societal expectations and personal shame that once confined figs, revealing how a journey into the heart of therapy provided him with a wealth of satisfaction that surpassed any financial success.The dance of relationships isn't always graceful, yet it's a dance we all partake in. Figs O'Sullivan joins me to decode the "waltz of pain," where miscommunication leads couples into a tragic routine of conflict and misunderstanding. Drawing from attachment theory, we dissect how recognizing the patterns in this waltz can open the door to empathy and a shift in perspective. We also dissect the need for innovation in the field of therapy, akin to the flexibility required in the entrepreneurial world, and how reimagining the structure of relationship guidance is essential for its evolution and effectiveness.What if, instead of pointing fingers, couples could step outside their narrative to forge a shared path to healing? In a compelling exchange with figs, we explore the role of reactive emotions in relationship strife and how acknowledging the mutual storyline can be the key to mending bonds. Employing humor to lighten the weight of such topics, we discuss practical techniques from Emotionally Focused Therapy and experiential psychotherapy, emphasizing the importance of de-escalating tension and fostering deeper connections. So, join us for a frank and hopeful dialogue that offers the tools and insights needed to nurture the relationships that matter most.Take Empathi's Master Course and receive a 25% discount: https://get.empathi.com/empathi-masterclass25% off: SOLUTION25We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever faced a moment in your life where everything you've worked for seemed to crumble before your eyes? Beate Chelette has, and she emerged not just unscathed but on top, turning her trials into triumphs. Join us as we trace Beate’s remarkable journey from a struggling immigrant to a celebrated growth architect, whose resilience saw her through natural disasters, 9/11, and a grueling lawsuit. By the end of her saga, she had achieved the entrepreneurial dream, selling a company to a corporation owned by Bill Gates. Her story is a testament to the power of purpose and the indelible mark one can leave on the world.In the labyrinth of entrepreneurship, biauté has danced gracefully in the intersection where passion, intuition, and pragmatism collide. She shares how, amid a world hungry for action after the stillness of a global pandemic, she mentors mission-driven leaders to elevate their vision into tangible success. From guiding a documentary filmmaker addressing LA's homelessness to launching a new certification program for budding entrepreneurs, biauté demonstrates how to channel one's higher calling into meaningful, impactful ventures.Each chapter of our conversation with Beate Chelette is a stepping stone to understanding the essence of a growth architect's role in empowering individuals and reshaping organizations. Anyone can find a million ways to be successful, but biauté's journey illuminates the beauty in discovering just one: your own. So tune in, as her insights promise to equip and inspire, whether you're navigating the unpredictable waters of entrepreneurship or simply seeking to leave your mark on the world.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Curious to unravel the intricate journey of a remarkable fashion entrepreneur? Join us as we host Angela George, an established figure in the fashion world, who takes us through her captivating venture from a retail sales associate to owning her own brand. We dive into her initial connection with fashion, her rise in the industry, and the trail of challenges and victories she encountered as a brand representative before transitioning into brand ownership.We then steer the conversation towards and illuminate Angela's brand evolution and the hurdles she triumphed over in the pre-internet era. Her inspirational tale of identifying and filling market gaps, and the significant shift she had to undertake during the pandemic, leading to the closure of her brand and the birth of her book 'Haute Pursuit', are not to be missed.Lastly, we delve into the realms of self-publishing and public speaking, discussing future plans. Angela offers a peek into her experiences of navigating the publishing world, the importance of an author platform, and her foray into brand consulting. Angela drops hints about a potential new brand aimed at filling a market void, and we steer the conversation towards the need for increased representation for women in the fashion industry, particularly those in their forties and beyond. As we wrap up, Angela shares invaluable advice for budding entrepreneurs and emphasizes the significance of continuous self-reinvention. Tune in for an episode filled with inspiration, insights, and a sprinkle of fashion zeal.angelataylorgeorge.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of transformative marketing with Raman Sehgal, as he shares a treasure trove of insights from his remarkable journey in biotech and pharmaceutical marketing. From the cobblestone streets of Newcastle to the boardrooms of Royal Marketing, Raman's narrative is a tapestry of resilience and innovation. His experiences reflect a masterful understanding of brand identity and digital marketing, challenging the status quo of a traditionally conservative industry. As an author, podcast host, and esteemed member of the Forbes Council, Raman does more than just narrate his story—he provides a roadmap for marketers at the crossroads of biotech and pharma, offering pearls of wisdom that can redefine your marketing strategy.This episode paints a vivid picture of niche marketing's indispensable role in catalyzing business growth, juxtaposed with a deep dive into the art of strategic branding and client engagement. As we scrutinize a Danish company's case study, we reveal the stark differences in value perception across global markets, and why an intentional approach to branding can be the linchpin to a company's outreach success. Raman and I dissect the elements of crafting a marketing strategy that resonates with not just potential clients but also stakeholders, while also addressing the pitfalls of underpricing services and the dangers of attracting the wrong clientele. Enlightening and pragmatic, this discussion is a beacon for anyone eager to navigate the maze of targeted marketing and client relationship building.Concluding with a personal touch, we explore the symbiotic relationship between business scalability, leadership development, and personal satisfaction. Raman's candid reflection on the challenges of book writing during a pandemic, the excitement of international relocation, and the profound impact of daily habits on shaping one's future, offer a compelling glimpse into the life of a dynamic entrepreneur. His journey is a testimony to the power of intentional living and the role of persistent, daily actions in achieving both personal and professional greatness. Join us as we traverse the landscape of marketing mastery, personal evolution, and the relentless pursuit of excellence—an episode brimming with actionable insights for the visionary marketer and the aspiring leader alike.https://www.ramansehgal.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

What happens when a dedicated nurse with two decades of experience in labor and delivery decides to explore her entrepreneurial spirit? Our guest, Hilary Erickson, the powerhouse behind the brand Pulling Curls, gives us a peek into her riveting transition from nurse to successful online course creator. Hilary opens up about her business journey, the continuous necessity to keep her courses fresh, her new venture - The Pregnancy Nurse, and the ever-changing blogging landscape.Hilary's passion for graphic design and how she channeled it to create a thriving prenatal class is truly inspiring. She talks about her experiments with various course hosting platforms, the intricacies of ads, and the challenging art of audience targeting. Adding to the mix, Hilary shares her organic marketing strategies, the importance of short-form videos, and her podcasting experiences. This vibrant conversation offers valuable pointers for anyone intrigued by the process of creating and marketing an online course.But that's not all! Hilary takes us behind the scenes of her life beyond Pulling Curls. Balancing work and family life as a business owner isn't always easy, but Hilary walks us through with candid insights. From the advantages of structured scheduling, using video content for social media and SEO, to the joy of doing work you genuinely love, Hilary covers it all. For those of you interested in affiliate marketing, Hilary's experiences and insights are a treasure trove of knowledge. Join us for a heartening episode packed with resources from a successful brand creator.https://pullingcurls.com or https://pregnurse.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on a journey with me, Anika Jackson, as I converse with Michael Marchese of Tempesta Media, a man whose marketing prowess is as compelling as the technology-driven solutions his company offers. Throughout our chat, we unravel the complex tapestry of content marketing, pinpointing exactly where businesses commonly trip up. Michael, a veteran in the marketing trenches, shares the pitfalls of underestimating content strategy—from the reliance on interns to the juggling of freelancers—and how these missteps can cause more than just a headache for your business.Dive headfirst into the enthralling world of AI in content creation, where Michael and I debate the merits and limitations of machine-generated prose versus the indispensable touch of human creativity. Tempesta Media's innovative approach, which marries proprietary AI with industry expertise, is dissected, revealing how they're equipping businesses, particularly those scaling beyond five million, with the tools to thrive in a content-rich digital ecosystem. As Michael imparts his wisdom, glean how this blend of technology and human talent is not just a fancy gimmick but a critical element for a robust content marketing strategy.Finally, step back and gaze at the competitive digital landscape through the lens of content marketing, grasping how quality content can be your company's secret weapon in securing a sustainable competitive edge. We discuss the seismic shifts in data privacy and the necessity of adapting content strategies to ride the wave of change. As we conclude our conversation, Michael leaves us with a vision of an exciting future for content marketing—a future where Tempesta Media is set to play a pivotal role. So, tune in and arm yourself with the insights you need to ensure your business's digital presence is not just present but powerful.https://tempestamedia.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar