Your Brand Amplified

Ever feel like you're on the brink of a breakthrough but aren't sure how to leap? That's where Tami Jaffe steps in. Tami, a former Fortune 100 VP turned entrepreneur mentor, joins me, Anika Jackson, to unravel the secrets behind a successful business leap. As we navigate through her personal narrative, you'll discover how energy healing and a holistic approach can play a pivotal role in your entrepreneurial journey, helping you break free from limiting patterns and step into your power.Taking that first step towards entrepreneurship can be shrouded in uncertainty, but clarity is the beacon that leads the way. Whether you're a service-based professional or a seasoned business owner, this episode is your roadmap to overcoming growth plateaus and seizing the opportunities that lie ahead. We discuss strategies ranging from client acquisition to facing fears head-on, providing actionable advice that will guide you through the fog. If you're ready to transform your entrepreneurial vision into a reality, this conversation is the catalyst you need.To cap off this episode, we don't just celebrate success stories—we dissect them to understand the concrete steps behind the triumphs. Learn from Jaffe's client's business transformation and another's breakthrough to consistent income after 15 years of entrepreneurship and see just a glimpse of what's possible. Plus, we introduce the Jumpstart Kit, an essential tool for those eager to start or reinvigorate their business. So, tune in and let's amplify your brand together, with wisdom and insights that will not only motivate but equip you to chart a course to your own success.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Step into the digital arena with AJ Kumar, the revered Digital Maestro from the Limitless Company, and discover how the world of personal branding and social media can be mastered to establish one's self as a leading authority. My conversation with Kumar is a treasure trove of insider knowledge, as we dissect the journey from influencer to guru, and the steps anyone can take to capture the attention of a global audience. We share a common belief in the transformative power of strategic online positioning, and Kumar's anecdotes from his collaboration with nutritionist Kimberly Snyder are nothing short of inspirational, proving that with the right approach, the digital stage is ripe for the taking.Imagine being able to command the virtual room, to have every post and strategy resonate with precisely the right audience—this is the art that I explore in rich detail with Kumar. We navigate the balance between authenticity and the pursuit of perfection in content creation, drawing on diverse examples from software development to athletic training. The episode is a playbook for those looking to evolve from generalists to specialists, and eventually, to respected authorities in their fields. Our discussion is a candid and engaging look at how to captivate and engage audiences, ensuring that every share, like, and comment contributes to a larger vision of success.Wrapping up, we cast a light on the ever-changing algorithms that define our digital experiences and their impact on content trends and audience engagement. As we offer a glimpse into AJ's forthcoming book "Guru Inc.," we delve into the imperative of being data-driven, the rise of AI in content creation, and the anticipated shifts in the digital landscape for the year ahead. For those ready to leap into action and elevate their business, this episode is an indispensable guide, rich with actionable wisdom. Stay tuned for future episodes as we continue to bring you expert insights that promise to shape your digital future.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of email marketing with the expertise of Scott Bywater, an acclaimed marketing copywriter from Australia who joins us to share his wizardry on building an audience from scratch, leveraging AI technology, and creating content that captivates. Prepare to transform your marketing game as we delve into the fascinating interplay between innovation and strategy, guiding you through the labyrinth of effective communication in the digital realm. Our chat with Scott uncovers the essential elements of email list cultivation, the art of the soft sell approach, and the sweeping impact of AI tools like Otter.ai and ChatGPT on the world of digital marketing.Harnessing the power of curiosity, we explore how to craft content that not only engages but also drives your audience to yearn for more. Discover the finesse behind crafting headlines that hook, and why less can often be more when it comes to impactful reporting. Scott and I challenge the notion of being a generalist versus a specialist in marketing, shedding light on how to capitalize on your unique strengths and assets. We also share insights into how AI is reshaping the landscape of email writing, providing a glimpse into the future of marketing and the enduring importance of the human touch in an AI-driven world.As we wrap up, we leave you with a treasure trove of actionable tips from Scott on nurturing customer relationships and developing trust through targeted content. Embrace our "10 by 10" approach for an endless stream of engaging topics, and understand how omnipresence across multiple touchpoints can fortify trust with potential clients. A heartfelt thanks to Scott for his wisdom and to you, our listeners, for embarking on this journey with us. Stay tuned for more episodes where we continue to bring the brightest minds and most innovative ideas to the table, helping you elevate your marketing prowess every step of the way.Download Scott's Free ebook: 101 Subject Line Hacks, full of 101 cut and paste subject line templates to make you stand out in your prospects' inboxes. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever wondered what it takes to rise from the ashes of failure and soar to the heights of entrepreneurial success? Our latest guest, Matt Brown, takes us on a compelling odyssey from his early days in apartheid South Africa to the pinnacles of the music industry in London, and beyond. Matt's candid reflections on the rollercoaster of startup ventures reveal the resilience needed to navigate the treacherous terrain of business, offering potent lessons for those daring enough to embark on their own entrepreneurial quests.Venture with us into the heart of what makes a business model thrive as Matt shares the underestimated might of specialization and the art of refining existing concepts. The power of a simple, focused business plan shines through our discussion, emphasizing the monumental impact of credibility and influence in today's marketplace. Whether it's authoring best-selling books or hosting a titan of an industry on your podcast, these tools can propel your venture into the limelight, but not without the careful balance of sharing knowledge while valuing your time.As we peer into the crystal ball of the future, we grapple with the impending wave of artificial general intelligence (AGI) and its anticipated disruption of the creative industries. Matt provides insightful forecasts on how AGI could revolutionize content creation in self-publishing and music, urging entrepreneurs to stay nimble and innovative. His parting words serve as a clarion call to listeners: engage with evolving technologies and claim the untapped opportunities that lie ahead. Join us for this riveting session that arms you with strategies to not only reflect on past triumphs but to also shape a successful future.Receive 20% ($6,000) off your first best-selling book from Show Worx Media.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on a journey with us as we weave through the intricate world of sustainable fashion alongside the remarkable Eileen Akbaraly a designer whose roots in Madagascar inspire her brand, Made for a Woman. Our conversation stitches together Eileen's multicultural upbringing and her dedication to empowering marginalized communities through fashion that speaks the language of environmental consciousness. As her story unfolds, you'll discover the pivotal role fashion can play in expressing identity and igniting positive change, with Madagascar's raphia fiber playing a starring role.It's not just about crafting beautiful garments; it's about the threads of transparency and trust that connect consumers with the brands they choose to adorn themselves with. Eileen shares the rich narrative behind Made for a Woman, where every piece is a testament to sustainable practices and social responsibility. We tackle the tough questions of affordability in eco-fashion and shine a light on the brand's aspirations to achieve B Corp status, setting a benchmark for the industry by 2024. This episode is a testament to the notion that true beauty in fashion is not merely seen, but deeply felt through its impact on both people and planet.As we draw our chat to a close, Eileen's entrepreneurial spirit teaches us that luxury and sustainability can coexist beautifully. We explore how key performance indicators and meaningful partnerships with luxury fashion houses are crafting a future where African brands are not just participants but leaders in the fashion narrative. Through Eileen's eyes, see how a blend of tradition and innovation can create not just a brand, but a movement that resonates across continents, uplifting women and communities with every stitch. Join the celebration of sustainable fashion at madeforawoman.shop, and be inspired by the power of passion and purposeful business practices.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the full potential of your memory with Chester Santos, the "International Man of Memory," who transforms the art of recall into an accessible skill for all. From championing the United States National Memory Championship to inspiring audiences worldwide, Chester takes us on a journey through his memory-enhancing techniques. Discover how these strategies are not just for show but offer tangible benefits — like giving students, such as my daughter, an edge during finals week. Hear Chester's own narrative twist, from his days in law school to code and, finally, to the mastery of memory, and how this has shaped his current mission to elevate our cognitive capabilities.Prepare to be entertained and educated as we walk through a memory exercise that's as enjoyable as it is effective. Chester tutors us in creating a lively and colorful story to remember a list of words, proving that improving our memory can indeed be a delightful endeavor. It's not just about the words themselves but how we link them together creatively; Chester's expertise shines as he demonstrates the story method, cementing the notion that memory work can indeed be a joyous affair.As Chester reflects on adapting his seminars for the virtual world during the pandemic, a sense of passion and adaptability resonates. His Memory School is an invitation to explore and expand our mental horizons, and he generously offers a promotional code for listeners eager to embark on this cognitive quest. Join us in thanking Chester for his memory mastery and the wisdom he imparts, ensuring that this episode of Your Brand Amplified leaves an indelible mark on how we perceive and enhance our mental faculties.Learn how to improve your memory! Go to https://www.memoryschool.net/  and provide special code ANIKA to waive the $200 enrollment fee.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets to brand protection as we welcome attorney Kelli Jones to our show, Brand Amplified. She sheds light on the intrinsic value trademarks hold for small businesses, drawing from her own transition from varied legal roles to founding her own firm amidst the global upheaval of the pandemic. Kelli zeroes in on the online and beauty sectors, illuminating the pathways to securing a business's unique identifiers like names, logos, and taglines. Her journey also highlights the power of social media transformation, from fitness to law, which has unexpectedly opened doors to networking opportunities and valuable referrals within the entrepreneurial sphere. Venture into the nuances of trademark registration, a strategic safeguard often overlooked by budding ventures. Kelli breaks down the complexities of the process, emphasizing why early action is more than just a precaution—it's an investment in your brand's longevity. We dissect the associated costs, the risk assessments conducted by attorneys, and navigate through the backlog at the trademark office that extends the timeline over a year. This conversation is a clarion call for entrepreneurs to prioritize trademark registration, mitigating the risk of expensive rebranding and legal skirmishes down the road.Wrapping up, we explore the far-reaching implications of legal considerations for businesses large and small. By shedding light on the accessibility of trademark attorneys, Kelli not only bolsters your understanding of legal symbols like TM and the registered trademark (R), but also shares insights on making legal counsel more approachable and engaging through online marketing. Whether you're just starting out or already knee-deep in business, these insights are aimed at equipping you with the knowledge to navigate the legal terrain with confidence. Get ready to safeguard your hard work and find peace of mind in the jungle of entrepreneurship.If you loved this podcast, you can go schedule a trademark consultation with Kelli so she can check with you on the call to make sure there are no major red flags with your brand or join her email list so you don't miss out on any important legal info and biz tips!https://www.lawyerkelli.com/podcastWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered how a brand can capture your heart and senses, creating that unforgettable moment you just can't stop talking about? Prepare to have that curiosity satisfied as we sit down with the vibrant Kitty Hart, VP of Client Brand Experience at Heroic Productions, for an insightful journey through the evolving world of experiential marketing. Kitty doesn't just share her story; she peels back layers of this sensory-rich industry, from its tangible goods origins to today's immersive brand adventures.Navigating the fast-paced shift to the digital domain, this episode doesn't shy away from the hurdles and triumphs of virtual events. We celebrate innovative strategies like Adobe's interactive experiences and reminisce on the frosty yet successful Super Bowl Live event – a testament to the magic of meticulous planning and the power of robust audio-visual support. Whether you're a marketing maven or an event enthusiast, the conversation promises a treasure trove of insights into creating impactful experiences on any budget, across any distance.As we look to the horizon of public speaking and experiential strategy, we uncover how the pandemic reshaped the speaker landscape, welcoming a new era of talent adept at virtual engagement. The episode wraps with a powerful message on the underestimated value of seasoned professionals and a call to celebrate the depth they bring to the workforce. Kitty's energetic dialogue leaves us inspired, and I, your host Anika Jackson, promise to keep that inspiration flowing. Get ready to amplify your brand experience with wisdom from the front lines of experiential marketing.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the full potential of affiliate marketing with Chuck Anderson, a trailblazer who transformed his business trajectory and now reveals how partnerships can drive massive revenue. As your host, I'm thrilled to share a conversation packed with Chuck's game-changing strategies and a treasure trove of expert insights that will empower you to capture your ideal customer's attention and master the webinar game for lead generation. Get ready to discover the pivotal role of selecting affiliates that resonate with your audience and how to turn affiliate relationships into lucrative, long-standing partnerships.Affiliate marketing is more than just a numbers game, and this episode peels back the layers on common blunders that could sabotage your success. We discuss the superiority of free lead-ins over direct event promotion and the art of nurturing your email list into a community of potential customers. Chuck and I will guide you through the nuances of affiliate recruitment, emphasizing the importance of leading with value and fostering genuine connections. This is a deep dive into creating a flexible, relationship-based approach that can revolutionize the way you collaborate with affiliates.As we wrap up, we explore the transformative journey of Clara, a coaching business owner who multiplied her prices and filled webinars through personal networks and partnerships. The episode culminates with a reflection on the untapped potential of affiliate marketing and strategic asset acquisition. Join us as we muse on the profound insights shared and how they can inspire you to elevate your own marketing strategies in the new year. Don't miss out on these eye-opening discussions, and be sure to connect with us on social platforms for more enlightening conversations with extraordinary experts like Chuck.Receive a 20 minute free consultation to discuss how affiliates can promote your event or offer at EventAffiliates.com.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Prepare to be captivated as I, Anika Jackson, engage in a thought-provoking conversation with the legendary Bill Caskey of The Advanced Selling Podcast and Caskey Training. Journey with us as Bill recounts his evolution from a struggling salesman to a top-tier sales coach and author. His pioneering flipped sales model promises an innovative approach for sales professionals eager to transform their technique. Our discussion peels back the layers of traditional sales tactics, revealing the crucial role of addressing a prospect's problems and how this focus can be a true game-changer in the industry.Embark on a deep dive into the essence of trust and personal branding within the sales realm on this edition of Brand Amplified. Bill and I tackle the hurdles of judgment and time constraints, offering up actionable advice to conquer them. Learn how the strategic creation of content across various platforms can cement your reputation as an industry thought leader. This chapter isn't just about selling—it's about authenticity, about serving up real value to your audience, and about the journey to building a lasting personal brand that resonates with customers and peers alike.As the digital age reshapes the world of sales and publishing, Bill shares his foresight on adapting strategies to keep pace with market changes. Discover why he believes the future lies in shorter, more targeted publications as we explore his plans for his upcoming works. We also shine a light on the transformative impact of podcasting and authenticity in fostering both personal and professional growth, along with a mantra that encapsulates the essence of service and purpose. Join us as we unravel the symbiotic relationship between serving others and achieving financial success, and why this philosophy lies at the heart of what we do.Sign up for Caskey's free newsletter - https://billcaskey.com/newsletter-signup/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar