Your Brand Amplified

When life hands you a story that veers sharply from tragedy to triumph, it's hard not to share it with the world. Bob DePasquale, our "chief generosity guy," holds nothing back as he unfurls a tapestry of events that transformed his life and sparked a passion for giving. His journey, marked by a life-altering event at 18, led him to redefine success beyond financial gains and into the realms of impact and legacy. His narrative isn't just moving; it's a catalyst for profound reflection and action.Imagine the magnitude of a single act of kindness in the wake of unbearable loss. The echoes of September 11 still reverberate through our conversation with Bob, as he recounts the generosity he experienced during those dark times. What we unearth is a philosophy of radical generosity, stemming from genuine connection and resilience. Bob's approach infuses his personal finance book and podcast 'Speaking of Impact', stirring others to consider the true weight of their legacy and the warmth of community in personal evolution.Transitioning from a professional background to a role that resonates deeply with one's values can be daunting, yet it's a journey Bob embraces with open arms. Throughout our discussion, we weave through stories of personal transformation, revealing how shifts in perspective can lead to fuller, more generous lives. Bob's insights into clear financial advice, the importance of transparency in business models, and the indelible mark each person can make on the world are not only inspirational; they're an invitation to redefine wealth and success for ourselves. Join us in this episode as we explore these themes, promising to leave you with a renewed sense of what it means to truly make an impact.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of transforming your book into a powerful marketing tool with Chris Benetti from Smart Author Media. Our conversation takes you on a riveting journey from the rugged mines of Australia to the cutting edge of digital marketing, as we reveal how tapping into the wisdom of books can revolutionize your brand. With Chris's unique perspective, gained from a career shift that's as compelling as it is instructive, you'll discover the art of utilizing written words to not only engage but also convert your audience into loyal customers.Ever wonder how to pinpoint the ideal clients for your book marketing efforts? This episode peels back the layers on the intricate process of finding those who truly resonate with your message. Through personal anecdotes and hard-earned lessons, you'll learn about the 'knock on effect' of book marketing and how it guides potential clients through the journey of awareness to the point of purchase. Chris articulates the importance of having a robust business model in place before deploying your book as a marketing weapon, ensuring that your literary labor yields tangible rewards.Finally, Chris and I dissect the nuts and bolts of running successful advertising campaigns across various platforms, from Amazon to the Meta suite. The episode is packed with strategic insights on setting up effective sales funnels, testing ad creatives, and fine-tuning target demographics over the course of a typical three-month client campaign. We also touch on the emerging role of AI in writing and advertising books, offering you a peek into the future of authorship and marketing. Tune in for an enlightening discussion that's sure to ignite your entrepreneurial spirit and arm you with actionable strategies for your business.Book a call with Chris to learn more!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered how a non-tech background morphs into software engineering expertise? Brian Childress, a seasoned software engineer and technical advisor, sits with me, Anika Jackson, to recount his unexpected foray into the tech world and the fine art of juggling a thriving tech career with a vibrant family life. Our conversation traverses the hidden intricacies of the software that underpins our daily routines and the consistent aspects of software development that have stood the test of time, despite the rapid pace of technological advancement.Elevate your professional identity and learn the secrets of managing international collaborations in the digital age. Building on personal anecdotes and professional experiences, I unveil my journey from launching a modest website to being a recognized industry expert through strategic public speaking and social media savvy. Brian and I tackle the delicate dance of building trust with overseas teams, coupled with key strategies to guard your business interests, ensuring that your global partnerships remain robust and fruitful.Get ahead of the curve with our forward-looking discussion on AI's role in software development and the tug-of-war between formal education and practical experience. We navigate the changing landscape, advising non-technical founders on how to find the ideal technical advisor or partner. As we peer into the future of technology, Brian imparts his insights on the emergence of T-shaped developers and the value of iterative testing, leaving listeners equipped with actionable knowledge to propel their tech ventures to new heights. Join us for this captivating exploration of technology's evolving frontier and glean wisdom that could be the catalyst for your success in the tech sphere.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of small business finance with our special guest, Colin Sanburg from FinElevate, as we delve into his incredible journey from a family business in distress to a fortress of financial expertise. Through candid conversations, Colin illuminates the importance of fiscal intelligence, a facet often veiled by the allure of entrepreneurship. With an MBA-centric approach, he seamlessly blends the essentials of bookkeeping with strategic oversight, arming small businesses with the tools to navigate the tumultuous seas of finance.Embark on a voyage across the entrepreneurial landscape, from the rebirth of a waning establishment to the rise of a kitchen cabinet empire and an innovative airport conveyor system manufacturer in Dallas-Fort Worth. Discover how FinElevate's mission to fortify the financial backbone of startups inspired the creation of a holding company dedicated to overcoming the universal hurdles of small business ownership. Hear how authentic entrepreneurial friendships and masterminds can transform your approach to business, and how a balanced integration of work and family life can be achieved through flexibility and prioritization.This episode culminates with a treasure trove of knowledge, offering insights into understanding and enhancing your business finances. We share practical tips on pricing strategies that emphasize the value of your expertise, ensuring profitability while catering to a mission-driven clientele. Our conversation also touches on the power of continuous learning and relationship-building for sustained success. For those ignited by the sparks of entrepreneurship and financial acumen, the details of Colin's enterprise and opportunities for collaboration can be found in our show notes, paving the way for your next venture. Join us next time for more wisdom from the front lines of business triumph.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever felt the tug of desire to break away from the day-to-day grind and venture into the exhilarating world of entrepreneurship? Dr. Amy Novotny's story is a testament to the transformative power of following one's passion. In our latest episode, Amy shares her personal evolution from a traditional W2 employee to a pioneering entrepreneur, detailing the creation of her PABR method. Her narrative isn't just about taking risks; it's a beacon for those who yearn for independence and personal growth. As we unfold Amy's journey, it becomes clear that the path to entrepreneurship is as much about inner discovery as it is about business acumen.Transitioning from a secure job to the rollercoaster of entrepreneurship is no small feat, and I've had my fair share of sleepless nights wondering if I made the right call. This episode digs deep into the meaty challenges that come with such a life-altering change: the initial fears, the steep learning curve, and the art of client acquisition. We dive into strategies for building credibility, the importance of mentorship, and how an unexpected twist at a real estate investing conference catapulted my career. Dr. Novotny chimes in with her experience, illustrating how seizing the right opportunities can thrust an entrepreneur's credibility sky-high.But what's a thriving business without a healthy entrepreneur at the helm? We cap off our conversation with the sage wisdom of Jim Rohn on the indispensable role of good health in our success. Dr. Novotny offers actionable advice, demonstrating how small adjustments in posture and breathing can make monumental differences in stress and pain levels. Whether you're a fledgling business owner or just looking to elevate your well-being, this episode serves up practical tips that underscore the importance of investing in our health as the ultimate form of self-care. Join us for an episode that's not just a listening experience—it's the first step on your path to a more fulfilled and balanced life.Contact Amy at amy@pabrinstitute.com for a free 15 minute consultation so she can provide you with a free guide or videos on how to invest in your health.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Join me, Anika Jackson, for a captivating conversation with Aaron Witnish of Content Only, where we unearth the art of storytelling in today's digital landscape. Have you ever wondered how a simple online interaction can spark a thriving enterprise? Aaron's journey began with just that – an accidental Zoom call that led to the creation of his agency, now a beacon for genuine, conversational content that connects with audiences on a deeper level. From the early days of securing digital licensing rights, to becoming a maestro of Google ads, and adapting to the ever-evolving demands of content marketing, Erin's narrative is as rich and diverse as the strategies we explore together.As we navigate the complexities of marketing in a post-COVID world, Aaron and I delve into the secrets behind content creation that not only captures attention but sustains it. We reveal the game-changing tools and strategies for ideating content that resonates, and the transformative power of a single link that unifies your digital presence, streamlining the path from content to conversion. Furthermore, we share personal stories of balancing the entrepreneurial spirit with the heart of family life, illuminating the delicate dance between professional drive and our most cherished personal commitments.The conversation comes full circle with insightful reflections on the robust world of public speaking and content creation. Hear about the magnetic energy of connecting with live audiences, the resilience forged through facing obstacles head-on, and the powerful realization that the content we create is akin to building a long-term legacy. So grab your headphones and prepare to be inspired by Aaron's parting wisdom: Start today, find your authentic voice, and weave content that not only reflects your true self to the world but also adds enduring value to your digital narrative.Download the playbook to create 30 days of content in 90 minutes!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever considered what fuels a person's drive to redefine their destiny? Meet Asanda Madikane, CEO and founder of Shift Pivot, a woman whose narrative is a tapestry woven from resilience, creativity, and the powerful influence of entrepreneurial lineage. Asanda's voyage takes us from the scenic landscapes of South Africa to the rigorous battlefield of the film industry, and beyond. Her candid reflections on family, failure, and forging ahead will spark your own introspection and perhaps ignite an unquenchable desire to align your profession with your deepest passions.Journey with us as we traverse the transformative path from a creative director at Channel Three to an entrepreneur and recording artist in the heart of Belgium. Asanda's tale is one of adaptation—moving countries, shifting career gears, and embracing motherhood, all while being supported by the unwavering faith of a partner. The melding of personal growth with professional ambition is a dance that Asanda choreographs with grace, showing us that sometimes closing one successful door can lead to the opening of another that resonates more with our evolved selves.Finally, the stage is set to dissect the strategies that underpin the success of today's businesses. Asanda doesn't just share her story; she lays out a blueprint for building robust business infrastructures designed to flourish in the digital age. Her focus on empowering women entrepreneurs through tailored advertising systems, strategic team assembly, and the seamless interplay of lead generation and conversion processes is nothing short of a masterclass. If you're seeking to elevate your brand or simply in need of inspiration from a visionary leader, Asanda's insights are the compass by which to navigate your entrepreneurial journey.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

When your career path takes you from the structured world of architecture to the fluid dynamics of digital marketing, you know there's a tale to be told. Our guest Jarrod Lopiccolo, alongside his wife, has crafted an extraordinary narrative which sees Noble Studios and Noble Performs come to life, setting a new standard for user-centric online experiences. Their fusion of design, copywriting, and a passion for authentic human connections has reshaped the digital landscape, proving that the right blend of talent and vision can create something truly noble.This episode traverses the exhilarating leap from a secure job in architecture to the unknowns of a creative startup, highlighting Jarrod's emphasis on community ties and core values. His candid reflections on the formative decisions and strategic moves that propelled Noble Studios onto the Bay Area scene underscore the episode's narrative of growth. It's a story of building not just a business, but a community of trust, authenticity, and success, all while striking a delicate balance between work and personal life.Peek behind the curtain of Noble Studios as Jarrod shares the struggles and triumphs of scaling a business in a locale not known for tech stardom. He offers a transparent look at the challenges of talent development and acquisition, and how nurturing a team's potential has been key to the firm's achievements. The creation of the Noble Deeds program is a testament to the company's ethos, rooting its success in the betterment of the community and charity work. Join us for an inspirational journey that goes beyond profit, celebrating 20 years of passion-driven work and the joy of aligning what you do with what you love.Connect with Jarrod on LinkedIn!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Imagine stepping away from a promising athletic career to catapult yourself into the whirlwind of tech entrepreneurship. That's exactly what Susan Coelius Keplinger, a luminary in the startup world and one of Fortune's top-ranking businesswomen, accomplished. In our conversation, she unfurls her narrative of leaping into the tech scene with her brother and the evolution from successful startup to wise consultant, leaving us with priceless lessons for intentional living and the nuances of life's pivot points.Susan's candid storytelling brings to life the tenacity and resilience needed when navigating the entrepreneurial landscape, especially as a woman in tech. She shares an intimate glimpse of clinching a pivotal deal just moments before her second child's birth, embodying the unpredictability and gratification tied to the entrepreneurial spirit. Our discussion travels through the significant milestones and critical decisions that mark the journey of a business, from inception to sale, and the strategic interim of consulting, laying bare the thought processes that shape success.As we explore the transformation of marketing in the digital era and the embrace of global, remote teams, Susan offers a treasure trove of insights. Her expertise sheds light on the role of clean data, the potency of platform algorithms, and the integration of systematic tools to streamline remote operations. We also touch on her philanthropic efforts, addressing societal challenges like the housing crisis in Maui and advocating for diversity in tech, culminating in a powerful philosophy of crafting a life unrestrained by the norm, inspiring listeners to forge their own paths with courage and creativity.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on an inspiring expedition with Lindsey Habenicht, the compassionate force behind Good Press. Our latest episode paints the portrait of a visionary who traded the political arena for the impactful world of public relations, coupling corporate savvy with a philanthropic heart. Hear how Lindsey's own metamorphosis mirrors the transformative journeys she crafts for clients, guiding a candle maker to find their purpose and others to magnify their social influence.Our conversation with Lindsey peels back the curtain on the life of a publicist dedicated to making a difference. From the storytelling finesse required to captivate audiences to the strategic coaching that fosters authentic partnerships with nonprofits, Lindsey's approach to PR redefines success. Discover the beauty of aligning a brand's mission with genuine social impact, and how, through the "SAIL test," businesses can navigate the confluence of supportiveness, actionability, longevity, and importance in their initiatives.As we close, we reflect on the undeniable power of public relations within the marketing landscape. Lindsey's narrative not only motivates but also serves as a beacon for those endeavoring to reinforce their brand's resonance. This episode isn't just a conversation; it's a masterclass in harnessing the timeless tenets of PR to embolden one's brand in an ever-evolving market. Tune in for an experience that celebrates the unwavering pillar of public relations and the profound influence it holds.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar