

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Oct 2, 2024 • 45min
Strategic Partnerships and the Future of Startups with Drew Glover
Discover how an unconventional journey can lead to extraordinary success as we sit down with Drew Glover, founding partner at Fiat Growth and general partner at Fiat Ventures. Drew's path from sales and insurance to becoming a fintech visionary is not just inspiring but also a testament to the power of passion and resilience. Alongside his co-founder, Alex Harris, Drew has built an influential ecosystem that champions financial literacy and inclusion, making significant strides in diversifying venture capital and tech industries. Hear firsthand how they’ve supported startups, fostering meaningful opportunities and driving impactful change.
Explore the significant shift from consumer-focused technology investments to the more intricate realms of infrastructure and B2B/B2B2C models. Learn about the transformative role strategic partnerships play in catapulting businesses to new heights, exemplified by collaborations with giants like Microsoft. Delve into the burgeoning importance of data and analytics in modern marketing, as well as AI's pivotal role in enhancing business efficiency. Drew sheds light on how small businesses can harness these advancements to remain competitive, sharing insights from recent discussions with Congress on AI’s role in the small business landscape.
Uncover the secrets behind building a successful startup, from assembling a top-tier team to mastering the art of selling your product. Drew offers indispensable advice for aspiring entrepreneurs, stressing the need for unwavering dedication, especially within the fintech arena. Learn how Fiat Growth aids companies at various stages with strategic advice and execution, enabling them to scale meaningfully. Concluding with an empowering message, Drew reminds us all that we have the power to reshape our lives and create new opportunities. Tune in for a wealth of knowledge and inspiration to fuel your entrepreneurial journey!
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Oct 2, 2024 • 46min
Unlock Your Brand’s Potential: Expert Trademark Tips from Andrei Mincov
Andrei Mincov’s journey from Russia to Canada illustrates the transformative power of intellectual property. As the founder of Trademark Factory, he has dedicated himself to helping businesses navigate the complexities of trademark registration. Understanding how to protect your brand is essential for long-term success.
Trademark Factory offers a streamlined approach to trademarking, ensuring a high success rate that outshines the industry average. By focusing on strategic trademarking, Andrei empowers entrepreneurs to safeguard their creative assets and enhance their brand recognition.
Don’t leave your brand’s future to chance. Get on a free call with a Trademark Factory strategy advisor today and take the first step toward protecting your brand!
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Oct 1, 2024 • 33min
More Profits in Your Pocket: Roger Pearson's Tax Strategies
Roger Pearson, a seasoned entrepreneur with over 40 years of diverse business experience, shares invaluable insights into the essential foundations of small business success. His journey, which spans various industries from lawn care to restaurant management, culminated in his entry into tax preparation in 2002. Pearson emphasizes a critical gap in traditional education systems, which often overlook vital aspects of small business management. To bridge this divide, he has developed online courses that cover key topics such as business structure, bookkeeping, and tax implications, ensuring that aspiring entrepreneurs are equipped with the knowledge they need to thrive.
In his discussions, Pearson highlights the importance of understanding different business structures—like LLCs and S-Corps—and the real-world implications they carry, particularly concerning taxation and liability. He shares relatable case studies that illustrate how proper business setup can significantly enhance the prospects of small business owners. Moreover, Pearson stresses the necessity of continuous learning and mentorship, urging entrepreneurs to actively seek guidance from experienced advisors. This commitment to ongoing education helps avoid common pitfalls and fosters a mindset geared towards growth and adaptability.
For those looking to take their entrepreneurial journey seriously, now is the time to act. Protecting your brand is an essential step in establishing a successful business, and you can start by arming yourself with vital knowledge. Visit this link to access a free report that will guide you on your path to safeguarding your intellectual property. Your business deserves the best protection—let’s get started on this vital journey together!
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 27, 2024 • 44min
Build a Million-Dollar Business with Matt Shoup
Matt Shoup's journey from facing childhood challenges in New Jersey to building a successful million-dollar painting business in Colorado is truly inspiring. After being fired from a bank, he turned adversity into opportunity by founding M & E Painting. His emphasis on storytelling and vulnerability in business has allowed him to connect authentically with clients and grow his ventures, including real estate and a jiu-jitsu academy.
A passionate traveler, Matt's experiences studying in Spain and hiking the Camino de Santiago have shaped his philosophy on meaningful journeys. He places great importance on father-son relationships and has organized trips that foster deep conversations and connections. His faith journey also underscores values of love and grace, as he aims to inspire the next generation through initiatives like his upcoming children’s book, "JJ Learns Jiu-Jitsu."
Are you and your son interested in participating in the Hike of a Lifetime? If so, fill out the form on their website to embark on a journey that emphasizes connection, growth, and unforgettable experiences!
We’re happy you’re here! Like the pod?
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 26, 2024 • 37min
Raising Capital as a Woman Entrepreneur with Carrie Colbert
Carrie Colbert’s journey from being the first in her family to attend college with a degree in petroleum engineering to a successful entrepreneur is truly inspiring. With over twenty years in the oil and gas industry, including a significant tenure at Hilcorp, she developed a robust understanding of business dynamics. Transitioning to entrepreneurship and social media influencing, Carrie sought to create a broader impact beyond traditional corporate roles.
Her founding of Curate Capital represents a pivotal moment in her career, focusing on investing in women-owned businesses. With an impressive $15 million raised for her venture capital fund—80% of which comes from female investors—Carrie is committed to reshaping the investment landscape.
She addresses the unique challenges women face in securing capital and emphasizes the importance of aligning with investors who share similar missions and values. Through her work, Carrie Colbert exemplifies the power of community and support in fostering an equitable and impactful entrepreneurial ecosystem.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 25, 2024 • 35min
Roy Vella on Enhancing Human Potential with AI
Integrating artificial intelligence (AI) into mid-market companies is becoming essential in today’s business landscape. Roy Vella, CEO of Next CoLabs, emphasizes that AI should enhance human creativity rather than replace it. He predicts that personal AI assistants will soon be ubiquitous, streamlining tasks like managing Request for Proposal (RFP) processes and allowing businesses to focus on strategic innovation.
Next CoLabs addresses the challenges of AI integration for small to medium-sized businesses by encouraging experimentation with tools like ChatGPT. Vella’s mantra, “The journey is the reward,” highlights the importance of learning through adaptation.
At Next CoLabs, the commitment to amplifying human potential through technology is paramount. To support this mission, they offer a free AI Quickstart for small to medium-sized businesses facing urgent challenges. Visit their website and discuss AI and the future of work, as they work together to transform businesses for the better!
We’re happy you’re here! Like the pod?
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 24, 2024 • 46min
Why Business Leaders Thrive with Jodi Hume's External Strategy Support
Jodi Hume’s transition from the corporate world to entrepreneurship is a captivating story of empowerment and human connection. As the founder of At the Core, she champions a unique approach that prioritizes meaningful conversations over traditional consulting. By introducing the concept of "Business Puberty," Jodi illustrates the various stages of growth that entrepreneurs encounter, normalizing the challenges that come with change. Her insights encourage business owners to embrace their journeys, fostering resilience and a deeper understanding of their own paths.
At At the Core, Jodi offers flexible services tailored to the diverse needs of entrepreneurs, ensuring that both startups and established companies can access the support they require. Her commitment to inclusivity is evident in her adaptable pricing structure and her focus on facilitating rather than instructing. Beyond her professional endeavors, Jodi emphasizes the importance of work-life balance and personal well-being, drawing on her own experiences to inspire others.
To celebrate her mission of empowering entrepreneurs, Jodi is offering an exclusive 50% off promo on her services for a limited time. Just click here to visit her website and take this opportunity to connect with Jodi and elevate your entrepreneurial journey—embrace the transformation today!
We’re happy you’re here! Like the pod?
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 20, 2024 • 43min
Josef Schinwald on Overcoming the Fear of Public Speaking
Josef Schinwald’s path through Eastern philosophy, e-commerce, and media has influenced his unique viewpoint on marketing, framing it as a crucial investment rather than just a cost. With a varied background that includes overseeing a newspaper in Latin America and venturing into the vibrant realm of podcast guesting, Josef underscores the essential role of storytelling and effective communication in boosting brand visibility and fostering audience connections.
He provides practical strategies for enhancing marketing efforts, including the significance of strategic positioning and personalized email pitches. He also highlights the role of artificial intelligence in crafting tailored content and introduces tools for tracking podcast performance. By encouraging the creation of resource landing pages and assessment tools, Josef offers a roadmap for turning marketing into a powerful asset for growth and success.
To learn more about transforming your marketing strategy and elevating your brand, grab a copy of his book The Fast-Track Formula to High-End Podcast BOOKINGS and schedule a complimentary discovery call at no cost by visiting Guest Experts On Air.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 19, 2024 • 40min
How to Become a Woman in Tech: Insights from Trina Celeste Limpert
Trina Celeste Limpert, a tech entrepreneur and CEO of RizeNext Corp, emphasizes her journey from a 1994 programming class to advocating for tech education for mothers through her nonprofit, Tech-Moms. This organization offers accessible and affordable coding programs designed to empower mothers with essential skills, addressing both work-life balance and inclusivity. Recognized for its impactful work, Tech-Moms aims to help participants navigate the evolving tech landscape, particularly in the context of artificial intelligence and its implications for job markets.
In addition to her nonprofit efforts, Trina reflects on her book, Orchestrating Life, which encourages self-reflection and finding purpose, inspired by her personal battle with breast cancer. Her insights highlight the importance of continuous learning and personal assessment, motivating individuals to embrace growth and adapt in their careers, especially for mothers balancing work and family responsibilities in the tech industry.
For those interested in exploring these concepts further, Trina's book and workbook bundle, Orchestrating Life-Work Harmony, is currently discounted on her website at TrinaCeleste.com.
We’re happy you’re here! Like the pod?
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 18, 2024 • 37min
The 7 Stages of the Founder’s Journey: Scaling with Scott Ritzheimer
As an influential figure in the world of entrepreneurship, Scott Ritzheimer has turned an unexpected start into a remarkable career, advising over 20,000 startups and nonprofits. His book, The Founder's Evolution, serves as a comprehensive guide, breaking down the entrepreneurial journey into seven distinct stages.
Each stage is explored with practical advice and a quiz to help entrepreneurs pinpoint their current position, making it a valuable resource for anyone looking to understand and manage the complexities of scaling a business. One of the core messages from Ritzheimer is the importance of transitioning from a hands-on role to effective management.
Ritzheimer’s perspective extends beyond strategy to personal fulfillment, encouraging entrepreneurs to find joy in their current stage rather than chasing constant upward growth.
Sign up here to get your free copy of The Founder’s Evolution and discover how to take your leadership skills and abilities to the next level!
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar