Your Brand Amplified

From a theater and tutoring background to founding Higher Scores, an SAT/ACT prep company, Lauren Gaggioli showcases her adaptability and entrepreneurial spirit. After successfully growing Higher Scores and selling it in 2021, Lauren shifted her focus to helping entrepreneurs master organic SEO strategies. She emphasizes the importance of taking imperfect action and refining skills through experience, encouraging aspiring business owners to embrace this mindset. In her approach to SEO, Lauren advocates for using tools for effective keyword research and suggests conducting regular SEO assessments. She highlights the significance of consistent content creation, advising that at least one well-researched blog post be published monthly. Lauren also stresses the need to maintain a unique voice in content while balancing the use of AI in content creation. For those looking to enhance their online presence, Lauren offers a valuable resource: a free DIY website audit available at her website. This audit is an excellent starting point for entrepreneurs seeking to improve their website’s performance and visibility. Don’t miss out on the opportunity to elevate your digital strategy We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Talib Jasir’s journey is a vibrant tapestry woven from community, creativity, and empowerment. Growing up in a rural setting under the care of his great-grandmother, Talib learned that true greatness lies not in individual accolades but in uplifting others. After nearly two decades in the pharmaceutical industry, he took a bold leap into life coaching, driven by a deep desire to support aspiring creatives. This passion ignited the creation of Afros and Audio in 2019—an online community that amplifies the voices of underrepresented podcasters. What started as a small gathering in Brooklyn has blossomed into a dynamic festival, now thriving in Baltimore, despite the challenges of funding and support often faced by founders of color. But Talib’s impact doesn’t stop there. He champions the importance of self-care and reconnecting with nature, recognizing these practices as essential for sustaining creativity. Through his multifaceted initiatives, Talib Jasir inspires a new generation of creators, proving that our collective greatness flourishes when we show up for one another and share our stories. Are you ready to celebrate diverse voices in podcasting? Don’t miss the 6th Annual Afros & Audio Podcast Festival! This incredible event is all about empowering aspiring podcasters and creating connections in the community. Come and be inspired by amazing speakers, engaging workshops, and networking opportunities! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Alan Lazaros' journey exemplifies resilience and transformation, shaped by early loss and personal challenges. After losing his father at a young age and facing family upheaval, he excelled academically, earning an engineering degree and MBA. However, despite a successful career in tech, he felt unfulfilled until a life-altering car accident at twenty-six prompted him to reassess his values and purpose. This introspection led him to develop a framework for fulfillment that aligns passion, skills, and market demand, emphasizing the pursuit of meaningful work. Central to Alan's philosophy is the importance of self-awareness and goal-setting, noting that only 4% of people actually achieve their goals. He promotes a coaching model that integrates metrics, habits, and identity to support personal and professional growth. Advocating for hard work, personal accountability, and the value of a solid support system, Alan encourages individuals to seek coaching or therapy for deeper insights and development, ultimately guiding them toward realizing their true potential. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

In the ever-evolving landscape of Search Engine Optimization (SEO), Phillip Stemann stands out as a passionate expert who transitioned from programming at a young age to mastering content-driven strategies. His journey emphasizes the importance of creating compelling content that resonates with users and search engines alike. Rather than relying solely on technical tools like SEO plugins, Phillip highlights the need for a comprehensive approach that includes thorough keyword research and user experience optimization. User experience is a critical factor in SEO success, as search engines prioritize websites that provide seamless navigation and fast load times. Phillip underscores the necessity of mobile optimization and the integration of video content to capture audience attention and enhance engagement. As trends shift, he predicts that artificial intelligence will play an increasingly significant role in shaping search behavior, while still valuing the importance of human-generated content. If you’re looking to grow your traffic, Phillip Stemann’s 25-Steps On-Page Optimization SEO Checklist is free for everyone. Don’t miss this opportunity to enhance your SEO strategies and take your online presence to the next level! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Kevin Bartanian’s entrepreneurial journey is a compelling narrative of resilience and community engagement. Born in Beirut, Lebanon, he moved to the United States after his mother’s battle with cancer, which ignited his desire to create meaningful change. His early experiences, from starting a flyer business to participating in a leadership program at Ritz Carlton, laid the groundwork for his later ventures in the advertising industry. Founding KEVANI emerged from Kevin’s recognition of a gap in the out-of-home advertising market. Under his leadership, KEVANI prioritizes community engagement, offering free advertising space to local nonprofits. This commitment underscores his belief that businesses can positively impact their communities while driving innovation in advertising. As the landscape of out-of-home advertising evolves, Kevin has positioned KEVANI to embrace digital transformation and effective measurement strategies. With ambitious plans for expansion into major markets, he aims to create a lasting legacy that reflects his core values of resilience, service, and excellence. Inspired by Muhammad Ali’s philosophy on tackling the impossible, Kevin’s journey exemplifies the profound intersection of personal experience and entrepreneurial vision. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Traci DeForge, founder of Produce Your Podcast, is a trailblazer in the podcasting industry, transforming her passion for storytelling into a thriving business. With a background in broadcast journalism, she has helped countless entrepreneurs and businesses navigate the world of podcasting, emphasizing the importance of defining a clear purpose and strategy. Traci believes that podcasting is not just about content creation; it's a long-term investment in brand visibility and audience engagement. Through her innovative approaches, such as the Sponsorship Circle program, Traci connects podcasters with brands, fostering meaningful partnerships that drive success. She shares inspiring client success stories, illustrating how dedication and consistency can lead to remarkable growth and opportunities, including TEDx speaking engagements. Traci’s guidance is rooted in her belief that everyone has a unique voice worth sharing. If you’re considering starting a podcast or looking to elevate your existing show, Traci invites you to book a call to discuss your ideas. There’s no hard sell—just a genuine conversation to explore how you can effectively bring your podcast vision to life. Take the first step toward your podcasting journey today! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Matthew Poll, founder of Green Chart, delves into the concept of personal archetypes, guiding readers to uncover their unique strengths and potential. Drawing from his entrepreneurial journey and extensive experience in coaching, Poll emphasizes the importance of taking ownership of one’s life and choices. His book Find Your Hidden Strengths presents a powerful framework for understanding how individuals can navigate challenges and harness their innate abilities to achieve success. Poll identifies two primary archetypes—dreamers and wanderers—encouraging readers to reflect on their own traits and tendencies. Through self-discovery and practical exercises, he empowers individuals to identify their strengths and apply them in both personal and professional contexts. His insights foster a sense of responsibility and growth, inspiring readers to take charge of their destinies. If you're ready to unlock your potential and embrace personal empowerment, Find Your Hidden Strengths is a must-read. Visit Matthew Poll’s website to take the strengths quiz and explore additional resources that can help you on your journey of self-discovery and growth. Dive into the book and start transforming your life today! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered how a Danish environmental innovator turned tech entrepreneur weaves spirituality into his business model? Calvin Correli takes us on a journey that blurs the lines between professional aspirations and personal evolution. He discusses how early dreams of advising world leaders and a childhood intuition for spirituality took a backseat as he embarked on an American technology career, only to re-emerge and profoundly influence his work and life philosophy. Correli's brainchild, Simplero, stands as a testament to his vision, offering a seamless tech solution for the spiritually inclined and the practically overwhelmed, and his written works fuse personal growth with entrepreneurial prowess. This episode peels back the layers of authenticity in the corporate landscape, with Correli arguing for a work-life blend where one’s entire self is not just welcomed but necessary for success. We tackle ideas such as branding being the soul of a company, with anecdotes on Microsoft's branding journey and Zappos' corporate culture coup. Then there's the challenge of ignoring instincts and the paralyzing effect of shame on our work personas. Correli shares how his approach to streamlining business operations—rooted in shedding fears and embracing vulnerability—has spurred Simplero's growth and resonated with its user base. In our inspiring conversation, we reveal how Simplero's nurturing culture fosters personal and professional development among its team, highlighting the importance of coaching and emotional growth in the tech world. Correli underscores the counterproductivity of comparing our journeys to others and focuses instead on cultivating our unique paths for a more significant impact. The discussion also ventures into Simplero's strategic position in the market, its bespoke offerings for coaches and educators, and how Calvin's unwavering belief in oneself is the secret sauce to everlasting growth—both for individuals and for ventures like his. Join us for an episode that's a riveting mix of entrepreneurial spirit and soulful insights with Calvin Correli. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Strap in for a transformative ride with marketing maven Erin Marcus as we unravel the fabric of entrepreneurship, from its intricate challenges to its liberating triumphs. From the bustling streets of Chicago to the daring world of business ownership, Erin and I share a heart-to-heart on the delicate balance needed to foster growth and scale a venture. With humor and candor, we dissect the pitfalls of 'shiny object syndrome,' the empowerment found in strategic intuition, and the sheer vitality of self-trust that propels us forward. Embarking on a journey of transition is never a solo act, and this episode is a testament to the shared experiences that bind us. We venture into the art of tweaking business strategies, underscored by tales of childhood independence and the evolution from hobbyist to polished professional. The power of authentic connections is spotlighted as Erin and I reflect on the profound insights gleaned from engaging with audiences, from social media interactions to intimate classroom dialogues. As we wrap up, Erin gifts us with a mantra to vault over the hurdles of fear and seize the reins of bold action. Echoing the essence of , her words serve as a beacon for anyone navigating the ebb and flow of business changes. For those seeking not just motivation but a roadmap to amplify their brand and personal narratives, this conversation is a wellspring of inspiration, urging listeners to embrace their authentic selves and simplify their paths to success. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!   For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Ever wondered how a background in psychology and criminology could revolutionize the content marketing world? Rai Cornell, the mastermind behind Cornell Content Marketing, joins us to share his unique blend of emotional intelligence and ethical persuasion that's shaking up the industry. Discover how Rai's expertise in human behavior empowers his approach to marketing, fostering deep connections between brands and their audiences. His journey is a testament to the value of diverse experiences, offering fresh perspectives on creating marketing campaigns with heart and integrity.   Navigating the growth of a content creation agency into a full-fledged organic marketing powerhouse can be complex. In our candid discussion with Rai, we uncover the significance of tailoring content strategies to align with business objectives and the savvy expansion into design services. As we confront common copywriting blunders and the controversial use of AI in content generation, Rai stresses the importance of crafting messages that resonate on a human level. His client-centered ethos shines through as we examine his agency's evolution and commitment to principled organic growth.   Ethics in marketing isn't just a buzzword; it's a creed by which Rai Cornell stands firmly. This episode delves into the nitty-gritty of email marketing that values trust and relationships over bombarding clients with information. Short, succinct landing pages that respect the customer's time and intelligence are the order of the day. We wrap things up by championing the golden rule in marketing—treat customers as valued partners. From the psychology behind engagement to the power of owning our narratives, Rai's insights offer a blueprint for success that extends far beyond the business world. Join us for a conversation that's as enlightening as it is empowering. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!   For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar