

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Sep 17, 2024 • 33min
Sam Karow's Strategies for Predictable, Profitable Marketing Investments
Sam Karow, founder and CEO of Effective, offers a fresh perspective on marketing, showcasing how strategic approaches can turn marketing into a powerful investment. His insights highlight the importance of aligning consumers, brands, and channels through a triangle model for effective marketing.
His approach to integrated marketing is defined by his innovative triangle model, which connects consumers, brands, and channels. This model underscores the importance of thoroughly understanding these elements before implementing marketing tactics. By focusing on deep consumer insights, a clear brand identity, and the right channels, businesses can craft more effective and targeted campaigns.
At Effective, Karow has pioneered unique B2B strategies, particularly in complex sectors like healthcare. His methods help businesses reach key decision-makers, and a proactive brand brief approach that ensures clear objectives and budgets from the start. These strategies have proven effective in creating tailored marketing campaigns that drive results.
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Sep 13, 2024 • 36min
Brett Townsend on Maximizing Revenue with Consumer Insights and Data Analytics
In the dynamic world of consumer insights, Brett Townsend’s career exemplifies how personal experiences and professional skills can merge to drive meaningful brand success. From his roots in radio and TV broadcasting to his current role as a consultant at Quester Agency, Townsend's journey highlights the transformative power of storytelling in marketing. His background in broadcasting not only sharpened his narrative skills but also provided a strong foundation for his subsequent work in market research and analytics.
His approach emphasizes that true consumer engagement goes beyond raw data; it requires a deep understanding of consumer behaviors and emotions. Townsend’s focus on actionable strategies reflects his belief that insightful and empathetic consumer understanding can lead to significant business improvements, even in challenging economic times.
In today’s rapidly evolving market, where AI tools often dominate, Townsend’s emphasis on human connection and narrative is a refreshing reminder of the value of empathy. For those looking to elevate their approach to consumer insights and strategic marketing, his book Insights on the Brink offers a valuable resource. Discover more and get your copy today!
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Sep 12, 2024 • 43min
The Blueprint for Financial Freedom: Chad Hufford’s Strategies for Long-Term Wealth and Legacy
Reinventing his career from biochemistry to financial advising, Chad Hufford offers a compelling example of how personal experiences and deeply held values can reshape one’s professional journey. Drawn to finance by witnessing the profound impact of financial stability on lives, Chad took a leap during the turbulent 2000 economic crisis. Despite a challenging start, where it took him six years to match his former income, his unwavering dedication and strategic vision established a thriving financial practice.
Chad’s approach to financial advising goes beyond mere wealth accumulation; he emphasizes cultivating clarity and confidence to build lasting client relationships. His collaboration with Dave Ramsey’s SmartVestor Pro network has broadened his influence, allowing him to provide strategic, patient guidance to a varied clientele. Amidst the rise of AI and automation in finance, Chad remains committed to a personalized touch, ensuring that his clients receive not only expert advice but also a deeply connected and intentional financial planning experience.
Have questions or want to learn more? Visit their website Veritas Wealth Management and start your journey towards financial clarity today!
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Sep 11, 2024 • 36min
Healing Trauma to Transform Lives with Jeff Sera
Jeff Sera’s transition from a career in criminal justice to self-development coaching and Reiki exemplifies a profound personal and professional metamorphosis. Initially immersed in the structured world of law and order, Sera found his true calling through exploring holistic healing practices. His journey, marked by a shift from conventional studies to embracing Reiki and coaching, underscores the transformative power of aligning one’s focus with their deeper intentions.
Sera’s approach highlights the principle that “where the mind goes, energy flows,” demonstrating how mindful focus can drive meaningful change. His work not only reflects his own journey of transformation but also provides a compelling model for others seeking to align their lives with their true purpose.
His success in this field serves as a testament to the effectiveness of combining diverse practices to foster holistic well-being and achieve lasting personal and professional fulfillment.
Ready to transform your life? Jeff Sera’s unique blend of Reiki and coaching offers a powerful path to personal growth and holistic healing. Visit his website Food 4 Thought and schedule your first session and unlock your true potential.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 10, 2024 • 26min
Essential Estate Planning Tips for Business Owners with Scherrie L. Prince
In the world of estate planning and asset protection, Scherrie L. Prince stands out with her profound insights and personal experiences. Growing up on a farm, Scherrie saw firsthand the chaos that can ensue when a clear estate plan is missing. Now, as a seasoned lawyer and MBA holder, she’s dedicated to helping others avoid similar pitfalls.
Scherrie emphasizes that effective estate planning goes beyond just having a will or trust. It’s about ensuring your assets are distributed as you wish, preventing disputes, and safeguarding your loved ones. For business owners, this means choosing the right legal structures, protecting intellectual property, and planning for business succession.
Start your estate planning today to secure your future and protect your loved ones from uncertainty and financial loss. Sign up for a newsletter at www.scherrieprince.com and get expert tips, insights, and strategies straight to your inbox.
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Sep 6, 2024 • 38min
From Paint to Profit: Scott Duffy's Shift from Sales to Strategy with AI Mavericks
Embracing the power of strategic emulation, Scott Duffy’s entrepreneurial journey is a masterclass in resilience and reinvention. After a life-altering car accident forced him to start from scratch, Duffy didn’t just pick up the pieces—he used the setback as a springboard to new opportunities. From painting houses to thriving in high-stakes sales training and tech innovations, his career showcases how adversity can spark extraordinary growth and transformation.
Scott Duffy’s journey through adversity, strategic emulation, and technological innovation offers invaluable lessons for anyone navigating the modern business landscape. From overcoming a life-altering accident to pioneering in the realms of sales training and AI, Duffy’s story highlights the transformative power of resilience and adaptability.
To gain deeper insights into how you can leverage technology and adapt to industry shifts, don’t miss the AI Mavericks Conference, happening from October 21-23, 2024. This is your chance to engage with cutting-edge AI tools, learn from industry leaders, and discover strategies that can propel your career or business to new heights.
Sign up today and step into the future with the knowledge and inspiration you need to succeed.
We’re happy you’re here! Like the pod?
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 5, 2024 • 38min
Income Over Ego: Steve Selengut’s Philosophy on Building Wealth Beyond Market Value
Discover Steve Selengut's investment strategy prioritizing in generating steady income over chasing market value. Beginning his investment journey at 25, Selengut focused on income-producing assets inspired by his father's real estate business. His approach diverges from conventional wisdom, emphasizing sustainable income streams as the key to financial security and growth. His book, Retirement Money Secrets, provides insights into risk management, market cycles, and income production strategies.
Selengut’s philosophy goes beyond asset selection, advocating for clear income goals and regular portfolio assessments, especially as retirement approaches. By aiming for at least a 5% return and utilizing closed-end funds, investors can achieve reliable income and financial stability.
For further guidance, visit Steve Selengut’s website, The Income Coach, where he offers resources, including books and personalized coaching, to help investors build a secure financial future through income-focused strategies.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Sep 4, 2024 • 43min
Navigating AI with B.L. Ochman: Insights from a PR Veteran Turned Tech Trailblazer
Renowned in the digital media world, B.L. Ochman has expertly bridged the gap between traditional PR and online marketing. With a track record of working with industry giants like Ford and IBM, she now focuses on making AI both comprehensible and practical for everyone.
Her extensive knowledge of AI tools such as ChatGPT and Perplexity demonstrates their power to enhance productivity and creativity. Ochman’s approach simplifies these technologies, making them accessible and useful for individuals and businesses alike.
Emphasizing the need for continuous learning and adaptability, B.L. advocates for specialization while remaining flexible in a rapidly changing field. Explore the future of digital media with insights from B.L. Ochman!
For the latest updates on AI and exclusive tips, visit What's Next Tech. Sign up for the newsletter and enroll in AI training sessions to harness the full potential of AI. Don't miss the chance to enhance your skills and stay ahead in the digital landscape.
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Sep 3, 2024 • 40min
From Burnout to Breakthrough: Seth Goldstein’s Journey from Print to Podcasting and Beyond
Meet Seth Goldstein, a dynamic entrepreneur and digital media expert whose career spans journalism, web design, and podcasting. Based in Philadelphia—a city renowned for its passionate sports fans and unique character—Seth has successfully navigated the fast-paced world of digital media with a blend of innovation and adaptability. His career began in journalism, but after facing burnout and observing significant industry shifts due to AI and low-paid foreign labor, Seth pivoted to web design and eventually launched his own digital media agency.
In 2010, Seth embarked on his podcasting journey with "Addicted to Social Media." Over the years, he has expanded his podcast network to include notable shows like "Social Media Addicts" and "Digital Marketing Dive." He combines his storytelling skills with cutting-edge technology, utilizing tools such as Squadcast and Descript to produce high-quality content. Seth's strategic use of AI reflects his forward-thinking approach, acknowledging both its potential and its limitations. His focus on diverse search engines and privacy tools underscores his commitment to user security in an ever-evolving digital landscape.
Today, Seth offers expert coaching on podcast production and mindset, guiding others through the complexities of digital media. His deep understanding of blending technical expertise with creative strategy makes him an invaluable resource for small and mid-sized companies looking to boost their online presence. As Seth continues to explore and adapt to new technologies, he remains a leading figure in shaping the future of digital content and marketing.
If you're looking to enhance your online presence and navigate the complexities of the digital landscape, reach out today via Goldstein Media, Entrepreneurs Enigma, Marketing Junto, or connect with him on LinkedIn to start transforming your digital strategy.
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Aug 28, 2024 • 51min
From Pixels to Power: Jack McCauley’s Bold Journey Through Gaming, Gear, and Sustainability
Explore the dynamic career of Jack McCauley, a visionary whose innovations have transformed the tech landscape. From his groundbreaking work on Xbox controllers at Microsoft to his pivotal role in shaping Oculus VR, McCauley’s contributions have set new benchmarks in gaming technology. His creative genius and engineering prowess have made a lasting impact on how we experience interactive entertainment.
McCauley’s journey didn’t stop at gaming; he ventured into sports technology with Adidas, where he developed cutting-edge products like a soccer ball that tracks spin and trajectory and concussion detectors for athletes. His ability to blend technology with real-world applications showcases his unique talent for creating practical solutions that enhance performance and safety in sports.
In addition to his work in gaming and sports tech, McCauley’s commitment to sustainability shines through his efforts in green technology. His advancements in wind power inverters and innovations at Skullcandy reflect a deep dedication to environmental progress. Join us as we delve into the multifaceted career of Jack McCauley, a trailblazer who continues to drive change and inspire across diverse fields.
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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar