

Treat Your Business
Katie Bell
This podcast is for health and wellness business owners that want and need to give their business the treatment plan it deserves and needs. So that you can create more time back in your lives to give you the income you deserve and work hard for and to create more freedom and flexibility in your lives to enjoy the things you love to do. Whether you are a physiotherapist and osteopath, a sports therapist or maybe a Pilates studio owner, I'm Katie Bell, and I'm determined to share with you bite-sized episodes full of tried and tested tips from my own real experience of growing a successful physiotherapy and wellness clinic and from working with many businesses to do the same. So if you're tuning in and feel like you're on a hamster wheel of patients admin, life constantly juggling working and being with the family, and feel like you're doing a rubbish job at both not making the income you thought you would by running a business and generally feeling overwhelmed with everything that you have to do, then keep listening.
Episodes
Mentioned books

Aug 14, 2024 • 42min
090 Coaches Corner: The 2 missing ingredients 98% of clinic owners don't have
I'd love to hear from you 'text the show'Hello and welcome to another exciting episode of the Treat Your Business podcast! I’m Katie Bell, your host, and I’m thrilled to bring you something truly special this week. We’ve got an incredible treat in store as I’m joined by my fabulous coaches, Nichola and Philippa, for another round of Coach's Corner. We’re diving deep into the two missing ingredients that we see holding back clinic owners from achieving the success they desire.Episode SummaryIn this episode, we explore why so many clinic owners feel stuck, burnt out, and frustrated despite working tirelessly on their businesses. Nicola, Philippa, and I discuss the two crucial elements that often go unnoticed but are essential for creating a thriving clinic: mindset and having a clear master plan. We use the analogy of a cherry blossom tree to illustrate how many business owners focus on fixing the branches—like marketing or hiring—without addressing the roots (mindset) and the trunk (strategy) that support the entire business. We also share insights on why working on your mindset and having a strong, clear strategy are non-negotiable for long-term success.Key TakeawaysMindset Matters: Your business is a direct reflection of your beliefs, values, and mindset. Without a solid foundation, no amount of strategy or tactics will yield lasting success.Master Plan: Knowing your destination and having a clear plan to get there is crucial. Without this, your business efforts will feel scattered and ineffective.Strategy Before Tactics: Before diving into marketing or team-building, it’s essential to establish a strong strategy that aligns with your goals and values.Continuous Growth: Mindset work and strategic planning are ongoing processes. As your business grows, so too should your mindset and your master plan.Community and Support: Surrounding yourself with like-minded, successful people is key. Events like our upcoming Clinic Growth Live are designed to provide the community, knowledge, and inspiration you need to take your clinic to the next level.Join us for this insightful episode and learn how to shift from being overwhelmed and exhausted to confident and successful in your clinic business.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Aug 7, 2024 • 39min
089 You can't out train a poor diet... the same goes for you in your clinic
I'd love to hear from you 'text the show'I'm Katie Bell, and I'm excited to welcome you to another episode of Treat Your Business. Today, we have the inspiring Jo Turner from Mehab. Jo is a seasoned physio with over 20 years of experience, now also a trained life coach. We'll dive into her journey, her unique insights on burnout, and how she supports clinicians in achieving sustainable growth and positive change in their practices.Episode Summary:In this episode, Jo Turner shares her journey from being a dedicated physio to becoming a life coach. Jo discusses the challenges clinicians face, including burnout, undervaluing themselves, and the struggle to balance business growth with personal well-being. She emphasises the importance of mindset and self-compassion in overcoming these hurdles. Jo also explains how her concept of the "Clinic Success Tree" can help clinic owners align their personal goals with their business strategies, leading to sustainable and fulfilling growth.Key Takeaways:Recognising Burnout: Jo highlights the importance of identifying early signs of burnout and taking proactive steps to address them.Mindset Matters: A positive and resilient mindset is foundational to both personal well-being and business success.Self-Compassion: Embracing self-compassion helps clinicians accept their strengths and weaknesses, leading to more effective and fulfilling work.Clinic Success Tree: Jo introduces the Clinic Success Tree model, which aligns personal values and goals with business strategies for sustainable growth.Value Yourself: Clinicians often undervalue themselves; recognising and addressing this is crucial for achieving fair compensation and job satisfaction.Practical Strategies: Jo provides actionable advice on setting clear goals, creating a supportive work environment, and balancing professional and personal life.Community and Support: Building a network of like-minded professionals can provide invaluable support and inspiration.Celebrating Success: Taking time to recognise and celebrate achievements is essential for maintaining motivation and perspective.Continuous Learning: Staying open to new ideas and approaches is key to personal and professional development.Resilience and Adaptability: Developing resilience and being adaptable in the face of challenges can help clinicians thrive in their careers.Connect with Jo Turner:Website: MehabLinkedIn: Jo TurnerTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 31, 2024 • 39min
088 Unlocking the True Value of Your Time: Revisiting How to Calculate Your Hourly Rate
I'd love to hear from you 'text the show'Hello and welcome to this episode of the Treat Your Business podcast! I hope you're having a fabulous day. In this episode, we're revisiting a crucial topic from episode 12: valuing our time as clinic owners. Despite our best efforts, many of us still struggle with time management and implementing the changes we learn about. Let's dive back into understanding our hourly rate and its impact on our business.Episode Summary:In this episode, we explore the importance of knowing your hourly rate and how it affects your clinic's success. We revisit key insights from episode 12, discussing why many clinic owners undervalue their time and struggle to implement what they learn from masterclasses and training. By understanding and recalculating your hourly rate, you can make better business decisions, delegate effectively, and ultimately grow your clinic.Key Takeaways:Understanding Your Hourly Rate: Recognising the true value of your time is crucial. It’s not just about charging for your time with clients but considering your years of training, experience, and ongoing professional development.Challenges in Valuing Time: Many clinic owners undervalue their time due to past experiences in the NHS or working with insurance companies that set low reimbursement rates.The Importance of Pricing: Regularly revisiting and adjusting your pricing structure is essential. Your prices should reflect your expertise and the value you provide to your clients.Delegation for Growth: Identifying low-value tasks that can be delegated allows you to focus on higher-value activities that drive your business forward.Mindset Shifts: Overcoming the fear of raising prices and understanding the broader impact on your business can lead to greater financial stability and less burnout.Business Development: Spending time on business development tasks rather than getting bogged down by low-value administrative tasks is vital for long-term growth.Action Steps:Re-evaluate Your Prices: Take a hard look at your current pricing structure and adjust it to better reflect your value and the cost of providing services.Track Your Tasks: For a week, note down every task you do and categorise them by value. Delegate tasks that don’t need your direct attention.Focus on High-Value Activities: Prioritise tasks that will help grow your business and improve your financial outcomes.Thank you for tuning into this episode of Treat Your Business. I hope you found these insights valuable and that they help you make meaningful changes in your clinic. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 24, 2024 • 31min
087 A way to generate £2k more a month... that you never thought about!
I'd love to hear from you 'text the show'Hello and welcome to this episode of the Treat Your Business podcast! I'm Katie Bell, and today, we're diving into a topic that's vital for clinic owners who want to elevate their business and ensure future success. Would you love to make an extra £30,000 in your clinic next year? Are you struggling to recruit great staff? Then this episode is for you. We'll explore innovative ways to integrate student placements into your clinic, ensuring you not only give back to the industry but also enhance your business growth.Episode Summary:In this episode, I chat with Carys Roberts, the founder of Cygnets, a service that helps clinic owners bring students on placements. We discuss the benefits of having students in your clinic, from diversifying your income to improving recruitment. Carys shares her expertise on how to streamline the process, ensuring that integrating students is not a burden but a strategic advantage. If you’re looking to boost your clinic’s revenue and create a pipeline of talented practitioners, this episode is a must-listen.Key Takeaways:Student Placements as a Revenue Stream: Learn how integrating students into your clinic can generate significant additional income, potentially up to £30,000 annually.Streamlined Processes: Discover how Cygnets takes the hassle out of student placements, handling all the paperwork and providing necessary resources, making the process seamless for busy clinic owners.Recruitment Strategy: Understand how having students in your clinic can serve as a “try before you buy” recruitment strategy, ensuring you hire well-suited practitioners who are already familiar with your clinic’s environment.Enhanced Learning and CPD: See how student placements can enrich your clinic’s continuing professional development (CPD) programme, benefiting both students and existing staff.Support System: Gain insights into the support provided by Cygnets in dealing with any issues that may arise with students, ensuring a positive and productive placement experience.Action Steps:Contact Cygnets: If you’re interested in exploring student placements further, reach out to Carys for a consultation to see how Cygnets can benefit your clinic.Evaluate Your Clinic’s Capacity: Assess your clinic’s ability to take on students and how this integration could enhance your business model.Implement Feedback Systems: Consider how you can use feedback from students and clients to continuously improve the placement experience and overall clinic operations. Connect with Carys: Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 17, 2024 • 46min
086 Why running a business is really fecking hard with Katie & Michael
I'd love to hear from you 'text the show'Hi everyone, it’s Katie Bell here. I’m thrilled to welcome you to another episode of the Treat Your Business podcast. This week, I have the pleasure of welcoming back Michael Schumacher, whose episodes are always among the most popular. We’ve had countless conversations, rants, and laughs about the industry, and today we’re bringing that energy to you. Let's dive in!Episode SummaryIn this episode, Michael and I discuss the reality of running a clinic and why it’s such hard work. We tackle the myth of the “magic pill” that promises quick success and share our frustrations about misleading industry advice. We also provide actionable insights on how to manage your clinic effectively without falling for unrealistic promises. Be warned, we don’t hold back and there may be some swearing, so if you’re listening with kids around, you might want to save this for later.Key TakeawaysThe Reality of Hard Work: Running a business is incredibly challenging. There are no quick fixes or magic pills. Success comes from consistent, hard work and dedication.Misleading Industry Advice: Beware of gurus promising easy money or quick success. These often lead to wasted money and frustration.Importance of Consistency: Consistency in your business practices, marketing, and client engagement is crucial for long-term success.Valuing Your Time: As a clinic owner, it’s essential to recognise your value and delegate tasks that don’t require your direct involvement. This allows you to focus on what you do best.Pricing Strategy: Don’t be afraid to adjust your pricing to reflect the quality and value of your services. Often, higher prices can lead to better business outcomes.Leveraging Team Strengths: Building a strong team and knowing each member’s strengths can help streamline operations and improve client satisfaction.Continuous Improvement: Even successful businesses need to innovate and adapt to stay ahead. Regularly review and improve your processes and services.Connect with MichaelYou can find more about Michael Schumacher and his work at HMDG. For insightful articles on pricing models and work ethic, visit their website https://HMDG.co.uk Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 10, 2024 • 25min
085 This most common missing ingredient that clinic owners forget to running a successful business
I'd love to hear from you 'text the show'Welcome back to the Treat Your Business podcast! Today, we revisit the idea that everything is created twice – first in your mind and then in reality. Each time you listen, you'll gain new insights. Let’s dive into these transformative ideas once again.Episode Summary:We explore the importance of having a clear vision for your business and the power of visualisation. Learn how successful individuals like rugby legend Johnny Wilkinson use visualisation to achieve their goals. We discuss the law of attraction and the importance of maintaining a high vibe to manifest your dreams. Managing stress is crucial, so we touch on maintaining good energy and using tools like journaling for effective planning.Key Takeaways:Creation Concept: Everything is created twice – first mentally, then physically. Visualisations are powerful tools for achieving your goals.Visualisation Techniques: Legends like Johnny Wilkinson use visualisation to prepare for success, priming the brain to align actions with goals.Law of Attraction: What you emit is what you attract. A positive, high-energy vibe attracts the right opportunities and people.Stress Management: Recognise how stress impacts your business goals. Techniques to lower stress and maintain focus are vital.Journaling and Planning: Use journaling to plan effectively. Define your goals clearly and create a strategy that aligns with your vision.Clarity and Specificity: Be specific about your goals. Clear goals help in making precise decisions and taking targeted actions.Investment Decisions: Make informed decisions about investments in equipment, staff, and premises based on understanding your business numbers.Mindset Shift: Move from a survival mentality to a growth mindset for making strategic decisions that drive your business forward.Positive Reinforcement: Visualising positive outcomes reinforces desired behaviours and results.Architect of Your Life: Design your life and business as you envision. Set clear goals, maintain a positive mindset, and align actions with your vision.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 5, 2024 • 13min
BONUS Your invitation is waiting here.....
I'd love to hear from you 'text the show'In this episode, I unveil the Clinic Growth Live event, designed specifically for physios, osteopaths, sports therapists, and massage therapists who are ready to transform their clinics and lives. Are you feeling exhausted from pouring your heart into your clinic with little to show for it? Do you struggle with ineffective marketing and feel like the lowest-paid employee in your business? If so, this episode is for you.We delve into the details of Clinic Growth Live, a one-day event in Coventry at the Hilton, aimed at helping you discover how to run your clinic more efficiently, reclaim your time, and significantly increase your income. This event is a game-changer, providing you with the tools and strategies you need to elevate your clinic and personal well-being.Key Takeaways:Exclusive Access and Early Bird Prices: Register for the early bird waitlist to get exclusive access to discounted ticket prices. Tickets go on sale on 15th July, and there are only 200 places available, with 100 discounted tickets.Transform Your Clinic: Learn how to consistently earn £4,000 or more each month while working fewer hours. This event will teach you reliable marketing strategies that generate predictable inquiries and bookings.Build a Great Team: Understand the importance of building a supportive and efficient team that helps drive your business forward.Industry First Event: This is a BCPD (Business Continuing Personal Development) event where you earn CPD credits while learning valuable business strategies.Personal Growth and Networking: Meet fellow clinic owners, exchange ideas, and grow together as a community. This event is not just about learning but also about creating meaningful connections.Hands-Off Marketing: Discover marketing techniques that work for you, reducing the stress and time spent on bringing in clients.Reclaim Your Time: Learn how to balance your professional and personal life better, ensuring you have time for the things and people you love.Meet the Experts: Engage with industry leaders, sponsors, and partners who will be exhibiting at the event, providing additional resources and support.Get Immediate Tools: By joining the waitlist, you’ll receive a time-poor clinic owner calculator, a powerful tool to help you win back your time even before the event.Up-Level Your Self-Worth: This event is designed to boost your confidence, clarity, and self-belief, helping you recognise your true value in the industry.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jul 3, 2024 • 16min
084 How to double your revenue & feel more confident as a clinic owner
I'd love to hear from you 'text the show'Today we have a special treat for you. We’re delving into the transformative journey of one of our amazing Activate program members, Sian. If you’re ready to double your revenue, find more time, boost your productivity, and elevate your confidence, stay tuned. This episode is packed with insights that could be the game-changer you’ve been waiting for!Episode Summary:Sian shares her heartfelt journey from feeling overwhelmed and stretched thin in her business to gaining clarity, confidence, and financial success through the Thrive program. She discusses the initial challenges she faced, the pivotal moments that led her to Thrive, and the significant changes she’s experienced since joining. Key Takeaways:Identifying Challenges: Sian reveals how she was initially overwhelmed, juggling a growing business and personal life with three kids, and struggling to see the financial returns she desired.Finding the Right Fit: The importance of finding a coaching program that resonates personally and professionally. Sian felt a genuine connection with Thrive's approach and ethos.Commitment to Growth: Sian emphasises the need for dedication to see real results. Implementing the strategies and maintaining focus were crucial to her success.Impact of Community: The unexpected benefit of connecting with like-minded business owners and the support and learning that comes from being part of a community.Mindset Shifts: The transformative power of changing your mindset and building confidence, which are as vital as business strategies and marketing plans.Practical Strategies: Developing a clear financial strategy, creating manageable plans, and setting achievable goals can significantly impact business growth.Weekly Accountability: The importance of regular check-ins and the value of staying accountable to stay on track and maintain momentum.Sustained Support: Sian’s ongoing relationship with Thrive highlights the benefits of continued support and guidance beyond initial success.Building Infrastructure: The necessity of creating a solid management structure and foundations for sustainable growth.Personal Fulfilment: Achieving business success also enhances personal satisfaction and work-life balance.This podcast episode is sponsored by Jane, Clinical Management Software. Book a demo and use code THRIVE1MO to get one month freeTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jun 26, 2024 • 21min
083 Why being called Jack is not good for marketing
I'd love to hear from you 'text the show'Welcome back to another episode of the Treat Your Business podcast with me, Katie Bell! This week, we’re exploring why being a “Jack of all trades” can be detrimental to your business.We’ll discuss the importance of focusing on a specific niche in your practice, rather than catering to everyone. I’ll share insights on how specialising in one area can make you the go-to expert, attracting clients seeking your expertise. We’ll also tackle the fear of missing out (FOMO) when narrowing your focus.SummaryIntroduction and Myth-Busting: Debunking the myth that offering a wide range of services is the best approach for your clinic.The Power of Specialisation: Learn why positioning yourself as an expert in a specific field, such as sports rehabilitation or women's health, can attract more clients.Marketing to One Ideal Client: Discover how speaking to one ideal client in your marketing efforts can create more compelling messages and stronger connections.Real-Life Success Story: Hear about a physioclinic that transformed its business by focusing on a niche market, leading to a significant increase in enquiries and bookings.Creating an Ideal Client Profile: Understand the importance of identifying your passion, strengths, and conducting market analysis to pinpoint the right niche for your clinic.Adjusting Your Tactics: Tips on reviewing and refining your current marketing strategies to ensure they are targeted and effective.Key TakeawaysFocus on a Niche: Specialising in a specific area makes you the expert clients seek out, leading to more targeted and effective marketing.Avoid Diluted Messaging: Trying to serve everyone dilutes your message, making it hard for potential clients to see how you meet their unique needs.Ideal Client Profile: Creating a detailed profile of your ideal client guides your marketing efforts, addressing their specific pain points and needs.Consistent and Targeted Marketing: Ensuring your marketing messages are consistent and targeted to your ideal client results in stronger connections and increased trust.Real-Life Application: Practical examples show how focusing on a niche leads to significant business growth and client satisfaction.Thank you for tuning in to this week's episode of the Treat Your Business Podcast. If you found this episode helpful, make sure to subscribe and stay tuned for our upcoming episodes where we’ll continue to share valuable insights to help you build a thriving clinic.Keep your calendars marked for October 25th, as we have something exciting lined up for you! More details to come on the 1st of July. UnTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

Jun 19, 2024 • 29min
082 Why your missing out on 97% clients
I'd love to hear from you 'text the show'Hello everyone! Katie Bell here, and welcome back to another episode of the Treat Your Business podcast. Today, we're diving deep into a topic that's often whispered about but rarely confronted head-on: the importance of money in running a successful clinic. So, buckle up and get ready for some eye-opening insights that might just transform your approach to business!Episode SummaryIn this episode, I explore the critical role of financial health in maintaining and growing a successful clinic. I passionately discuss why money should not be a taboo topic and how it is essential for solving business problems and achieving personal and professional goals. Drawing parallels to the importance of oxygen on an aeroplane, I emphasise that a profitable business allows you to help more people and contribute positively to society. I share real-life examples, industry insights, and practical advice on how to shift from just getting by to thriving in your business. This episode is packed with actionable tips to help you improve your clinic's financial performance and overall success.Key TakeawaysMoney as Oxygen for Your Business: Just like oxygen is vital for survival, money is crucial for a business to thrive. Without it, you can't help others or sustain your operations.Changing the Mindset Around Money: Many in the industry feel uncomfortable talking about money, but it's important to shift this mindset and recognise that being profitable enables you to deliver better services and create a greater impact.Business Skills Over Technical Skills: Having excellent clinical skills is not enough. Successful business owners also need strong business skills. Investing in your business education is crucial for long-term success.The Importance of Marketing: Great products and services are essential, but without effective marketing, potential clients won't know you exist. Focus on building relationships and educating your audience to convert them into loyal customers.Customer Acquisition and Retention: Understand the different stages of the customer journey—prospects, leads, and customers—and tailor your marketing strategies to address each stage effectively.Building a Sustainable Business Model: To achieve financial freedom and personal fulfilment, it's important to create a business model that supports reasonable working hours, continuous growth, and a healthy work-life balance.Upcoming Live Event: Mark your calendars for October 25th for a live, in-person event that promises to be a game-changer for clinic owners. Stay tuned for more details!This episode is a must-listen for anyone looking to improve their business acumen and take their clinic to the next lTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1