
Beginner Maps
Interviews with operators of top community business where they share their secret magic sauce. Learn the best of what operators of top community businesses have already figured out.
Latest episodes

Apr 25, 2023 • 52min
How Madi went from being a software developer to the head of community at Contra
Madi Pignetti is the Head of Community at Contra - a commission-free freelancer marketplace. But she was a software developer before this. In this episode she shares how she made the pivot and what her work today looks like.
Show notes:
00:00 Teaser
01:50 What is her work as the Head of Community at Contra
07:30 Measuring the contribution of community towards the Contra business
12:43 Personalities more suited for a community manager role
17:19 How experience as a developer makes her more empathetic in her current role
25:30 Routine roulette
29:40 How she stayed optimistic after quitting her full time developer role and not knowing what to do next
37:00 From an ambassador to landing a full time role at Contra
46:09 Resources for people getting into community
49:48 One action item to get the ball rolling
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Links and Resources:
Madi's LinkedIn - https://www.linkedin.com/in/madi-pignetti/
Contra - https://contra.com/?userType=independent
Building Brand Communities - https://amzn.eu/d/dblwmNS
The Art of Gathering - https://www.priyaparker.com/book-art-of-gathering
SuperHi - https://www.superhi.com/
Community Club - https://www.community.club/
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Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
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Apr 18, 2023 • 57min
How Amanda is leading Rails developer community with her events, marketing and education experience
Amanda has been led by what she found interesting throughout her career. So she completed a 6-month coding bootcamp last year, after having spent 20 years in events and marketing.
In a recent career pivot, she joined the Rails Foundation - a non-profit dedicated to supporting the Ruby on Rails ecosystem, as the Executive Director.
What is Ruby on Rails? It is a web development framework that has been used to create tools like Shopify, GitHub, Basecamp, Twitch, Airbnb, Twitter and thousands of other apps that millions of people use every day.
In this episode, we talk about her journey and how she got here -
00:00 Teaser
02:01 Rails Foundation: what and why
07:41 What does the executive director of a non-profit do?
14:43 Difference between working for a non-profit vs a for-profit
21:27 How a curiosity to learn a new thing got Amanda the role of Executive Director at Rails Foundation
25:51 Routine roulette: A typical week for Amanda
31:40 Big things about producing an in-person event
35:38 Getting speakers for an event
37:37 Making networking in events easy
39:05 How Amanda got into events
41:23 What not to do when organising a conference
43:22 Key to generating serendipity in your career
48:37 Advice for people building a community for developers
51:44 Applying for 10 jobs vs focussing on that 1 job you really want
55:14 One action item for listeners
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Links and Resources:
Amanda's LinkedIn - https://www.linkedin.com/in/amandabrookeperino/
Rails Foundation - https://rubyonrails.org/foundation
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Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
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Apr 10, 2023 • 1h 9min
How Marcie grew her career in building communities for startups
Marcie Walker is the Head of Community Engagement at Gatheround - a startup building a fun, new online events platform that makes virtual events actually fun.
In this episode, Marcie shares all the lessons she has learnt in building herself a career in community building.
Some things we talk about:
00:00 Teaser
04:50 How work in community is dependent more on what the community needs rather than your title
13:32 Virtual vs In-person events
16:59 What Marcie is working on now
23:21 How flywheel marketing can justify RoI on your community efforts
28:50 Routine Roulette
33:11 Getting the job at Gatheround by writing her own job description
46:08 Advice for 20 year olds
01:04:58 Resources for community building
01:06:50 One action item for listeners
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Links and Resources:
Gatheround - https://gatheround.com/community
Community Club - https://www.community.club/
Noele Flowers - https://www.linkedin.com/in/noeleflowers/
Sarah Greisdorf - https://www.linkedin.com/in/sarahgreisdorf/
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Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Mar 31, 2023 • 1h 7min
The highs and lows of building your consulting business with Jenny
Jenny Weigle is a strategic consultant who has worked with some well-name brands like Airbnb, Google, Sephora, Visa and many many more such household names - and helped them build their online communities.
She has been building communities for more than 10 yrs and has helped more than 100 brands in this time.
So, if you are a consultant or someone who wants to become a consultant, Jenny is a perfect role model.
In this episode we discuss:
00:00 The highs and lows of building your consulting business with Jenny
02:44 Discovering a natural community builder instinct
09:47 What does she do as a community strategist
13:48 FAQs about life as a community consultant
15:28 Highs and lows that come with your own consulting business
19:27 Routine Roulette
24:08 Doing a social media marketing internship in 2007
29:12 Lessons learnt form a failed attempt at consulting
32:14 Social media management Vs Community management
39:54 Starting a consulting business for the 2nd time
47:30 Getting clients and marketing
59:06 Working through the imposter syndrome
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Links and Resources:
Jenny’s website - https://www.jenny.community/
Momentum Consulting Course - https://www.consultingsuccess.com/momentum-consulting-course
Community Consultants Collective - https://www.communityconsultants.life/
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Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Mar 24, 2023 • 33min
How Ben got his dream job at Notion by building side projects
Ben Lang is the Head of Community at Notion. He attributes almost all of the opportunities that have come his way to the side projects he has built out of passion.
Believe it or not, The International Hummus Day is his creation.
And so, in this episode we talk about:
00:00 Teaser
01:43 Power of side projects to open up opportunities
16:42 Decentralised approach towards the Notion community and why it may not be the best approach for others
22:24 Community building lessons learnt at Notion
28:57 How to start with angel investing
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Links and Resources:
Ben Lang - https://benlang.me/
International Hummus Day - https://hummusday.com/
Giving away your legos - https://review.firstround.com/give-away-your-legos-and-other-commandments-for-scaling-startups
The All-In Podcast - https://open.spotify.com/show/2IqXAVFR4e0Bmyjsdc8QzF?si=b3996ae0fcc44f27
How I Built This - https://open.spotify.com/show/6E709HRH7XaiZrMfgtNCun?si=6bdf9240fa424495
The Knowledge Project - https://open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM?si=a23837c2373d4105
The Tim Ferriss Show - https://tim.blog/podcast/
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Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Mar 17, 2023 • 1h 10min
How to build a career that makes your heart sing with Casie
Casie Tennin is a Community Builder and a Certified Life Coach.
As a Community Builder, she has built communities for fast-growing startups like Masterclass and TaskHuman. As a Professional Life Coach, she helps individuals make scary pivots in their professional and personal lives.
“We spend so much of our lives not being in touch and in tune to what our heart wants, but to what society tells us to do,” says Casie.
So we asked her how to not spend our lives that way. And she give us an action item. Don’t forget to grab it at the end of the episode.
In this episode we also talk about:
00:00 How to build a career that makes your heart sing with Casie
03:42 Doing what makes your heart sing
13:24 What is coaching and how can it help you in your career
22:56 A teacher in Spain to CMGR at Masterclass
32:38 Networking with leaders at your dream company
39:08 Tactic for connecting the dots from your past
43:01 Is there even a need to go to college?
47:24 Dealing with being laid off and still deciding to be a digital nomad
53:35 A three-part strategy to make your job application stand out
57:48 Active listening
01:03:38 Top 3 resources to break into the community industry
01:07:09 One action item for the listener to break into their dream role
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Links and Resources:
A Wandering Casiedilla - https://awanderingcasiedilla.com/
Coaching With Casie (web) - https://www.coachingwithcasie.com/
Coaching With Casie (mail) - coachingwithcasie@gmail.com
Never Split the Difference by Chris Voss - https://amzn.eu/d/1wOM305
Buzzing Communities by Richard Millington - https://amzn.eu/d/gJh7NKb
CMX - https://cmxhub.com/
Otta - https://otta.com/
--- --- ---
Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Mar 10, 2023 • 1h 14min
How Rahul went from 30% to 80% conversion rate for his community membership business
Rahul Desai is the General Manager of the Chief of Staff Network - a community membership for Chiefs of Staff to network and learn from their peers in the industry.
He the person responsible for making this business profitable while delivering a great member experience. In the 6 months he has been in this role, he has already lead the team to take the conversion rate of interested applicants from 30% to 80%.
So if you are managing, building or planning to build a community membership business, you should continue listening.
We talk about -
00:00 Teaser
03:12 A peer support group for Chiefs of Staff
10:35 4-tiers of spend on communities
14:47 Getting member close rate from 30% of interested applicants to 80%
21:44 Nailing sales interviews by being process oriented
28:39 Need for laser focus as General Manager @ Chief of Staff Network
37:04 Routine Roulette
44:27 Selling Upslope as a solo-founder to get to his current job
52:28 How Rahul thrives as an introvert
56:03 Servant leadership
01:01:46 Building out the generalist side
01:06:19 Advice for 20 yo
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Links and Resources:
Chief of Staff Network - http://chiefofstaff.network/?utm_source=podcast&utm_medium=click&utm_campaign=beginnermaps
Wayback Machine - https://web.archive.org/
Amp It Up - https://ampitupbook.com/
Stolen Focus - https://stolenfocusbook.com/
--- --- ---
Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hour every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Feb 28, 2023 • 1h 8min
Dealing with community layoffs, Community Operations 101 with Tiffany Oda
If you have wondered about a career in community operations, this episode should help you understand what it is, how Tiffany broke into it and how you can too. Tiffany Oda is the COO of Talkbase - a young startup that is building the community CRM for startups.
In this episode we talk about:
00:00 Dealing with community layoffs, Community Operations 101 with Tiffany Oda
06:49 Dealing with layoffs
18:44 What Tiffany is up to at different times of the week
25:18 What is Community Ops
39:12 Quickest way into Community Ops
46:13 Learning resources for Community ops
53:44 What should a 20-yr old with no experience do
57:46 Getting a mentor who is invested in you
01:01:29 Building your personal brand
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Links and Resources:
The CommOps Gal (Tiffany’s Blog) - http://www.thecommopsgal.com/
Community OPServations - https://tiffeoda.wixsite.com/commopsgal/community-opservations
Talkbase (Community CRM for startups) - https://talkbase.io/
Community Club - https://www.community.club/
CMX Community - https://cmxhub.com/community/
Talkbase Friends - https://talkbase.io/community
Cassie Mayes - https://www.linkedin.com/in/cassiemayes/
Jamie Langskov - https://www.linkedin.com/in/jamielangskov/
Andrew Claremont - https://www.linkedin.com/in/andymci/
Erica Kuhl - https://www.linkedin.com/in/ericakuhl/
Brian Oblinger - https://www.linkedin.com/in/brianoblinger/
--- --- ---
Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Feb 21, 2023 • 1h 14min
How being product-led has helped Murtaza build a passionate community for Heartbeat
Murtaza Bambot is the cofounder and CEO of Heartbeat - an awesome platform for building online communities. It combines the powers of Slack, Notion, Luma, Meetsy, Zoom and other platforms that community builders often need to stitch to get a functioning community.
In this episode we talk about:
00:00 How Murtaza keeps it together when times are difficult
03:40 Favourite communities on Heartbeat
09:34 Heartbeat's community Hearth - how it started and how it helps them
19:47 How Murtaza thinks about hiring as an early stage founder
28:11 Day to day work as co-founder at Heartbeat
36:24 How Murtaza learnt to code even after failing coding classes in college
39:46 Why Murtaza quit building to focus on selling
43:55 How to nail down sales as an introvert
49:53 Homeless but keeping it all together by being mission oriented
58:54 Building your (interconnected) network
01:05:29 Doubling down on what works
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Links and Resources:
Heartbeat - https://www.heartbeat.chat/
TOGKnowledge - https://www.joeedelman.com/togknowledge-community
The Cat and Dog Coexistence Club - https://www.praiseworthypets.com/
Founding Sales - https://www.foundingsales.com/
--- --- ---
Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.

Feb 15, 2023 • 53min
Taking paycuts to move forward, validating your startup idea, what a founder values in an employee
Jakob is the cofounder and CEO of Butter - a startup that is bravely going against the video conferencing incumbents like Zoom and Google Meet by building a fun, interactive and delightful video conferencing tool.
In this episode:
00:00 Looking at salary as points in the game of life does not make sense
01:50 How Jakob's career plan did not work out
08:35 Risk and reward early in your career
14:21 The fundamental step/skill to build a product-based startup
19:21 Deciding when to shut shop
26:43 Camaraderie with Co-founders: Building 2 companies without ever being in the same room
29:57 Why is Jakob all in on Butter
42:14 Product-led vs Community-led
45:57 What a founder values in an employee
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Links and Resources:
Butter - https://www.butter.us/
The Mom Test - https://www.momtestbook.com/
Startup School - https://www.startupschool.org/
--- --- ---
Thanks for listening! If you have come this far you’ll love other episodes. But you probably don’t have 1 hr every week to listen to all the episodes. That’s why you should sign up for our newsletter.
We recently started it to share the key insights from these conversations in a more digestible, readable format.
So go to beginnermaps.com to sign up for our weekly newsletter.
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