The Candy Valentino Show

A common misunderstanding with business owners is that they don’t truly understand the difference between a business that is growing and a business that is scaling. They see signs of growth and get super excited that they’re business is gaining traction, but with that, they’re expenses are also increasing at the same rate as the growth. So in turn, they’re not actually scaling. And that’s because they’re not actively and constantly measuring the KPIs that determine how to scale a business. Today, I’m diving into what these KPIs are, plus some additional ways to stop creating a job for yourself, and instead create a well-oiled machine that can generate revenue on its own. IN THIS EPISODE, WE TALK ABOUT: A concrete example showing the difference between growth and scale The most important KPIs you need to measure to start scaling The most common, and detrimental, “diseases” that I see many business owners adopt When and how to scale  RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH CANDYInstagram: @candyvalentinoListen to Generation WealthLearn more about Founders OrganizationWork with Candy Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m joined by Tom Hatten, founder of Mountainside Fitness, the number one health club in Arizona and number 14 in the entire country. The gym membership is the OG recurring payment program, so I ask Tom to share his wisdom on customer acquisition and retention. As a lifelong athlete, Tom unpacks how his competitive mentality has both helped and hindered Mountainside’s growth, and how he’s learned to move out of the way and trust his team.  When Governor Ducey forced gyms to shut down during the pandmeic, Tom sued him and the state of Arizona, and made national news for fighting back. He refused to step aside and just accept that gyms were ‘super-spreaders’ during the pandemic, despite adhering to the CDC guidelines and doing everything he could to be part of the solution. His resilience and dedication to his community gained him thousands of customers, including me! We round out this session with questions from the audience about team building, consistent branding, and scalability.  IN THIS EPISODE, WE TALK ABOUT: Tom’s strategies for standing out and setting trends in the fitness industry  How customer acquisition has changed since Mountainside opened its first location in the 90s  The importance of staying authentic to yourself and proudly showing your customers what you stand for  Getting comfortable in the unknown Efficiently working with the customers that you already have Why you need to get really clear about your KPIs and create a plan for scaling   RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH TOMConnect on LinkedIn: linkedin.com/tom-hatten Learn more about Mountainside Fitness: mountainsidefitness.com  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m highlighting another fascinating Q&A session from our first Wealth & Business Summit, and this time I’m joined by Rick Steele, the founder and CMO of Select Blinds. I ask Rick to break down his process for totally disrupting the window coverings industry and becoming an e-commerce titan. Rick and I talk about his unconventional, but highly effective, scaling method and how to set your business up for a big exit strategy. He shares his advice for how to create your own motivation, what he considers when bringing on a partner or co-founder, and how he would build himself back up if he lost it all tomorrow. Rick also takes questions from the crowd and covers topics like building a business on a credit card, responding to negative feedback, and mastering backend data analytics on a budget.  IN THIS EPISODE, WE TALK ABOUT: How firing himself from his own business led to massive, company-wide growth  Learning to embrace the process instead of rushing to the finish line  The importance of having both negative and positive online reviews  Surrounding yourself with people of the opposite skillset  How Rick balances business, Ironman training, and spending quality time with family  Rick’s experience and perspective on sharing equity with partners and co-founders   RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH RICKFollow Rick: @ricksteeleofficial Shop Select Blinds: selectblinds.com  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I get asked all too often how I have built and exited several multi-million dollar businesses, and I can tell that whoever is asking, is looking for some hidden, mind-blowing secret that I heard in a super exclusive meeting. Well, good news! It’s really not that complicated. There are truly just four ways you can increase your business revenue and in today’s episode, I’m sharing what those four ways are, plus some of the strategies you can implement to really move the needle on your monthly revenue. IN THIS EPISODE, WE TALK ABOUT: How to increase your number of customers 5 ways to increase your average transaction amount on a single purchase How to keep customers coming back A cautionary tale on raising your prices  RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH CANDYInstagram: @candyvalentinoListen to Generation WealthLearn more about Founders OrganizationWork with Candy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why aiming high and falling short is always better than the alternative How to reverse engineer your goals.How the lack of specificity is preventing you from getting what you want.My spin on one of Beyonce’s songs… oh boy lol.The dress rehearsal and its importance to your dreams.BONUS: Listen to the end for 2 kryptonites that are killing your dreamsText your questions to 480-781-0363 Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

What you may be doing right now that is actually de-valuing your brand.How to use this time to do, create, and start all of those projects you've always wanted to do but never had the time to implement.Why this time can be an opportunity in your business to organize and plan while gaining marketshare and exposure.The keys pieces to focus on right now to get the most impact later.Text your pressing business questions to have them answered on air at 480-781-0363Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

We talk about the current state of our the world and go over 10 ways to reduce anxiety during uncertain times.Why it's important to FACT CHECK your feelings. How to avoid anxiety spikes that stay elevated in a perpetual stateWhy arguing the opposite and the other side of your current feelings will shift your perspective.How to re-wire your brain and change your mindset away from worry and fear Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Being in business for over 20 years, I've had to manage large teams and thousands of clients while navigating through the terror attacks of 9/11 and the recession of 2008. In this episode, we'll be covering what those times taught me and how you can use those lessons from then, today.-What to focus on and where to focus you efforts. -What strong leaders do to choose their your next best steps in order to move forward.-What 5 things you can do right NOW to raise capital and generate cash flow during difficult times.-Why to listen to the DATA, and not your feelings in times of fear and anxiety. Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

What to do in place of panic.What 3 questions to ask yourself when faced with challenge or adversity.How our brains processes fear and anxiety and how switch it to off.Why uncertain times also brings times of opportunity.How we process situations differently and how to choose a different, more positive experience.Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

How filling out a fraudulent credit card application led to tens of million of dollars.Identifying what the beliefs and stories we have and what they mean to our future.What we actually need to change in order to get to the next level.The exercise that will help you avoid getting to another birthday and looking back with regret.Why knowledge isn't powerful, and what actually is.Connect with me on Instagram: @candyvalentinoLearn more: candyvalentino.com Learn more about your ad choices. Visit podcastchoices.com/adchoices