The Candy Valentino Show

I’m joined by Jessica Zweig, the founder of The SimplyBe. Agency, author, and podcast host. We talk about the importance of building a business on the foundation of your core values, outside-the-box business metrics, and her strategy for creating authentic personal branding. Jessica illustrates what her life was like when she was stuck in a cycle of victim mentality and the tools that helped her grow out of that mindset. We also touch on why every entrepreneur should be doing personal development work and lead from a place of radical responsibility.  IN THIS EPISODE, WE TALK ABOUT: What is means to be authentic  The consequences of ignoring your intuition  How Jessica trains her team to stay connected to the values of The SimplyBe. Agency Protecting your peace by being selective with the clients that you take on  The differences between growing revenue and actually scaling a company Practicing being still, silent, and listening to your wise inner-voice   RESOURCES: Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH JESSICAFollow Jessica: @jessicazweig Follow The SimplyBe. Agency: @simplybeagency Get your copy of Jessica’s book: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Listen to The SimplyBe. Podcast  CONNECT WITH CANDY Learn more about your ad choices. Visit podcastchoices.com/adchoices

There are a ton of ways that you can generate money and create wealth, but real estate is by far my favorite. In today’s episode, I break down exactly how I research the market, find deals, and analyze the numbers. I explain how to figure out what to pay for a property and then what the process looks like for securing financing and funding. I detail how to calculate rental and renovation costs, and how I build a team of trusted contractors. I also dig into how to price and sell a house, and touch on how to keep more of the money that you make.  IN THIS EPISODE, WE TALK ABOUT: One of the most expensive lessons that I learned along my investment journey The six phases of a flip  How to find the right property for you  Different tax reduction strategies Tips to quickly calculate renovation costs   RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m joined by Lia Key, founder of Valencia Key Jewelry, to discuss overcoming generational poverty, creating opportunities, and focusing on millimeter choices. As a child, Lia’s mother always told her to never leave the house without earrings on because they represent the sparkling light inside of her. In our conversation, she describes how she embodied that wisdom and turned it into her hand-sketched jewelry line. We also talk about finding lessons in rejection and how Lia stays rooted in her faith as she confronts challenges in life and business. Plus, she takes us behind-the-scenes at QVC and walks us through how she launched her own collection with the network.  IN THIS EPISODE, WE TALK ABOUT: How Lia broke the cycle of generational financial instability and housing insecurity  Cultivating joy and leading from a place of love  The process Lia went through to bring her sketches to life  Lia’s advice for anyone who has been told that their idea is ‘oversaturated’  Tangible ways to set micro-milestones and stay focused on your next steps  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH LIAFollow Lia: @liavalenciakey Follow Valencia Key Jewelry: @valenciakeydesign Shop Valencia Key Jewelry: valenciakey.com  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization Learn more about your ad choices. Visit podcastchoices.com/adchoices

Investing in real estate is one of the main ways that Americans become wealthy, but there are three main questions that you should ask yourself before you sign on the dotted line. I break down what those three things are, the pros and cons of both short-term and long-term rentals, and some guidelines that can help you determine if an investment is likely to be profitable. I get into my own experience with renting out properties on Airbnb and explain why I don’t consider them to be a source of passive income. Plus, I share two simple rules that are designed to help investors avoid the mistake of underestimating expenses and overestimating profits.  IN THIS EPISODE, WE TALK ABOUT: Figuring out what type of investor you are  How to do a solid cost analysis to make sure you’re making the right purchase  The most common difficulties that landlords experience  How the work involved with short-term rentals has changed since I first entered the market in 2015 The 1% and 50% rules of real estate investment   RESOURCES: Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today I have Patrick Leonard on the show. Patrick is a business entrepreneur in the software and IT space who has successfully grown, scaled and exited two companies that he built, including My IT and Cornerstone, which were full-service IT solutions providers. It was a 20-year period from beginning these companies, building and scaling them, to eventually exiting them — so always remember we are playing the long game! Patrick later founded a SaaS company called BackUp Radar in 2015 and sold it in 2021, just 7 years after founding it. He is now working on 3 new SaaS apps. Patrick and I dive into the nitty gritty tactics and strategic steps you can take to build a business that will be appealing to investors or buyers.  IN THIS EPISODE, WE TALK ABOUT: How to build a business with the end in mind The importance of transparency with your staff How to build a legacy in your business Why it is so important to have the right company culture The importance of implementing systems and processes  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH PATRICKConnect with Patrick on Linked In CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

My first ever book is out! Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom is here and I am so honored and grateful for the response that we've had already. In today’s episode, I discuss the nuggets and the goodness of making this dream a reality. There are a couple of key takeaways and lessons that I've learned in this whole process that I want to make sure to share with you.  IN THIS EPISODE, WE TALK ABOUT: How my decades of experience made me ready to write this book now Why it's so important to take the next step, the next action forward and how it's more strategic to continue to show up and not try to force something Being clear on your vision and not compromising  RESOURCES My first book, Wealth Habits, is available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oftentimes we think that in order to have a trust, you have to be rich and wealthy. Well, good news: trusts can be for everyone, and they give you much more control where a will does not. In today’s episode, I am going to share eight benefits of trusts and the types of trusts that you can set up so you can decide which one might work for you.  IN THIS EPISODE, WE TALK ABOUT: The difference and the benefits of both revocable and irrevocable trusts. The difference between the three roles in a trust. The difference between a will and a trust, and why you should have both and not one or the other.  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

When it comes to creating wealth and reaching your financial goals, it’s all about building your habits on the ground level. I’m breaking down my top five strategies for achieving the wealth that you deserve, including exactly how much of your income you should be investing and illustrating the difference between good and bad debt. I explain what a ‘broke mindset' looks like, why it’s so important to surround yourself with positive people, and how being with the wrong partner can be the biggest financial hit you’ll ever take (and I’m not just talking about divorce). More than 64% of Americans say that money is a significant source of stress, so listen in to learn how you can keep yourself out of that statistic.  IN THIS EPISODE, WE TALK ABOUT: How to know when you’re overspending and living beyond your means  Two ways to get out of bad debt ASAP  The best way to mitigate losses and risk in your investment portfolio  Taking a critical look at your relationship with money  The role that the people in your life play in your ability to build wealth  Understanding that being wealthy isn’t just about the amount of money in your bank account   RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brian Scudamore is the founder of 1-800-GOT-JUNK and O2E Brands. Brian shares the story behind how he went from hauling junk in his $700 truck to owning and operating a $600 million company. He opens up about his non-traditional path to business, why he believes in learning-as-you-go, and the real story behind why he fired his entire team and restarted from scratch. Brian shares his simple ‘beer-and-barbecue’ litmus test for hiring, and how that differs when it comes to taking on a new franchise partner. He breaks down what he looks for when he wants to invest in a new vertical and why he values the Net Promoter Score (a market research metric) above all else. We also talk about his unique perspective on what it means to be wealthy and his go-to strategy for avoiding burnout as a serial entrepreneur.  IN THIS EPISODE, WE TALK ABOUT: What inspired Brian’s entrepreneurial spirit  Brian’s mission and vision behind franchising 1-800-GOT-JUNK  The most common problem that he sees business owners struggling with  Key factors in Brian’s decision-making process for investing in a new company  The connection between your health, happiness, and success of your business   RESOURCES The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber   The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld   Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH BRIAN Follow Brian: @brianscudamore  Connect with Brian on LinkedIn: Brian Scudamore  Visit Brian’s website: brianscudamore.com  Check out Brian’s new book: Learn more about your ad choices. Visit podcastchoices.com/adchoices

Cody Jess is one of the top-rated Business Litigation attorneys in Phoenix, AZ. His practice focuses on complex commercial litigation, commercial bankruptcy, creditors’ rights, and business law. I’m excited to share our conversation because regardless of if you’re an LLC, S corp, or C corp, you will want to hear from the guy that finds these discrepancies in business documents and get some insight into the common mistakes that he sees people making.  Cody and I talk about how to get really clear in your contracts and keep them updated, key differences between independent contractors and employees, and why you want to increase your personal liability umbrella as your assets grow. Cody breaks down what to look out for when you’re thinking about taking on a board position and critical legal areas where you don’t want to cut corners. Plus, I share my top tip for moving past the fear and dread that a lot of us feel about reviewing and organizing legal documents.  IN THIS EPISODE, WE TALK ABOUT: The biggest mistakes that entrepreneurs tend to make their first few years in business (and how to avoid them)  The types of contracts that entrepreneurs should get comfortable putting into place  Why it’s crucial to have your corporate books in order, regardless of the size of your company  The attorney fees clause that you want to have in all your contracts The first thing that Cody asks when he’s been invited to sit on a board   RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH CODYConnect on LinkedIn: Cody Jess  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices