The Candy Valentino Show

I’m joined by digital fitness and media pioneer Cathy Savage to discuss all things branding and building generational wealth. We talk about how she created a supportive community for women in the fitness industry and really revolutionized the competition space. Cathy shares the foundational steps that every entrepreneur should take in order to build their personal and business brands, as well as how she expanded her own empire and reach. She also highlights specific tools that you can use to set your business apart from your competitors and thrive in your zone of genius.  IN THIS EPISODE, WE TALK ABOUT: How to open yourself up to a larger audience and still keep the integrity of who you are  Cathy’s advice for anyone who wants to start a business How important it is to clarify your brand vision and identify what you want people to get from you Developing your self-awareness and discovering your greatest qualities Cathy’s thoughts on how to avoid imposter syndrome    RESOURCES:  Buy your copy of my book Wealth Habits at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Grab your ticket for the Self Made Event on November 10th & 11th at selfmadeevent.com! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CATHY Follow Cathy on Instagram: @cathysavageofficial Learn more on Cathy’s website: savagecoachingagency.com  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m joined by Jessica Zweig, the founder of The SimplyBe. Agency, author, and podcast host. We talk about the importance of building a business on the foundation of your core values, outside-the-box business metrics, and her strategy for creating authentic personal branding. Jessica illustrates what her life was like when she was stuck in a cycle of victim mentality and the tools that helped her grow out of that mindset. We also touch on why every entrepreneur should be doing personal development work and lead from a place of radical responsibility.  IN THIS EPISODE, WE TALK ABOUT: What is means to be authentic  The consequences of ignoring your intuition  How Jessica trains her team to stay connected to the values of The SimplyBe. Agency Protecting your peace by being selective with the clients that you take on  The differences between growing revenue and actually scaling a company Practicing being still, silent, and listening to your wise inner-voice   RESOURCES: Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH JESSICAFollow Jessica: @jessicazweig Follow The SimplyBe. Agency: @simplybeagency Get your copy of Jessica’s book: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Listen to The SimplyBe. Podcast  CONNECT WITH CANDY Learn more about your ad choices. Visit podcastchoices.com/adchoices

There are a ton of ways that you can generate money and create wealth, but real estate is by far my favorite. In today’s episode, I break down exactly how I research the market, find deals, and analyze the numbers. I explain how to figure out what to pay for a property and then what the process looks like for securing financing and funding. I detail how to calculate rental and renovation costs, and how I build a team of trusted contractors. I also dig into how to price and sell a house, and touch on how to keep more of the money that you make.  IN THIS EPISODE, WE TALK ABOUT: One of the most expensive lessons that I learned along my investment journey The six phases of a flip  How to find the right property for you  Different tax reduction strategies Tips to quickly calculate renovation costs   RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

I’m joined by Lia Key, founder of Valencia Key Jewelry, to discuss overcoming generational poverty, creating opportunities, and focusing on millimeter choices. As a child, Lia’s mother always told her to never leave the house without earrings on because they represent the sparkling light inside of her. In our conversation, she describes how she embodied that wisdom and turned it into her hand-sketched jewelry line. We also talk about finding lessons in rejection and how Lia stays rooted in her faith as she confronts challenges in life and business. Plus, she takes us behind-the-scenes at QVC and walks us through how she launched her own collection with the network.  IN THIS EPISODE, WE TALK ABOUT: How Lia broke the cycle of generational financial instability and housing insecurity  Cultivating joy and leading from a place of love  The process Lia went through to bring her sketches to life  Lia’s advice for anyone who has been told that their idea is ‘oversaturated’  Tangible ways to set micro-milestones and stay focused on your next steps  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH LIAFollow Lia: @liavalenciakey Follow Valencia Key Jewelry: @valenciakeydesign Shop Valencia Key Jewelry: valenciakey.com  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization Learn more about your ad choices. Visit podcastchoices.com/adchoices

Investing in real estate is one of the main ways that Americans become wealthy, but there are three main questions that you should ask yourself before you sign on the dotted line. I break down what those three things are, the pros and cons of both short-term and long-term rentals, and some guidelines that can help you determine if an investment is likely to be profitable. I get into my own experience with renting out properties on Airbnb and explain why I don’t consider them to be a source of passive income. Plus, I share two simple rules that are designed to help investors avoid the mistake of underestimating expenses and overestimating profits.  IN THIS EPISODE, WE TALK ABOUT: Figuring out what type of investor you are  How to do a solid cost analysis to make sure you’re making the right purchase  The most common difficulties that landlords experience  How the work involved with short-term rentals has changed since I first entered the market in 2015 The 1% and 50% rules of real estate investment   RESOURCES: Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today I have Patrick Leonard on the show. Patrick is a business entrepreneur in the software and IT space who has successfully grown, scaled and exited two companies that he built, including My IT and Cornerstone, which were full-service IT solutions providers. It was a 20-year period from beginning these companies, building and scaling them, to eventually exiting them — so always remember we are playing the long game! Patrick later founded a SaaS company called BackUp Radar in 2015 and sold it in 2021, just 7 years after founding it. He is now working on 3 new SaaS apps. Patrick and I dive into the nitty gritty tactics and strategic steps you can take to build a business that will be appealing to investors or buyers.  IN THIS EPISODE, WE TALK ABOUT: How to build a business with the end in mind The importance of transparency with your staff How to build a legacy in your business Why it is so important to have the right company culture The importance of implementing systems and processes  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH PATRICKConnect with Patrick on Linked In CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

My first ever book is out! Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom is here and I am so honored and grateful for the response that we've had already. In today’s episode, I discuss the nuggets and the goodness of making this dream a reality. There are a couple of key takeaways and lessons that I've learned in this whole process that I want to make sure to share with you.  IN THIS EPISODE, WE TALK ABOUT: How my decades of experience made me ready to write this book now Why it's so important to take the next step, the next action forward and how it's more strategic to continue to show up and not try to force something Being clear on your vision and not compromising  RESOURCES My first book, Wealth Habits, is available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oftentimes we think that in order to have a trust, you have to be rich and wealthy. Well, good news: trusts can be for everyone, and they give you much more control where a will does not. In today’s episode, I am going to share eight benefits of trusts and the types of trusts that you can set up so you can decide which one might work for you.  IN THIS EPISODE, WE TALK ABOUT: The difference and the benefits of both revocable and irrevocable trusts. The difference between the three roles in a trust. The difference between a will and a trust, and why you should have both and not one or the other.  RESOURCES Pre-sales for my first book, Wealth Habits, are available now. Buy your copy at wealthhabitsbook.com and become a part of my exclusive book launch team, where you’ll receive early access to the book, a live teaching and Q&A with me, plus more bonuses to be announced. Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now! Learn more from me and proven business experts by signing up for one of my many  online courses.  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

When it comes to creating wealth and reaching your financial goals, it’s all about building your habits on the ground level. I’m breaking down my top five strategies for achieving the wealth that you deserve, including exactly how much of your income you should be investing and illustrating the difference between good and bad debt. I explain what a ‘broke mindset' looks like, why it’s so important to surround yourself with positive people, and how being with the wrong partner can be the biggest financial hit you’ll ever take (and I’m not just talking about divorce). More than 64% of Americans say that money is a significant source of stress, so listen in to learn how you can keep yourself out of that statistic.  IN THIS EPISODE, WE TALK ABOUT: How to know when you’re overspending and living beyond your means  Two ways to get out of bad debt ASAP  The best way to mitigate losses and risk in your investment portfolio  Taking a critical look at your relationship with money  The role that the people in your life play in your ability to build wealth  Understanding that being wealthy isn’t just about the amount of money in your bank account   RESOURCESBuy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH CANDYFollow me: @candyvalentinoJoin Founders Organization  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brian Scudamore is the founder of 1-800-GOT-JUNK and O2E Brands. Brian shares the story behind how he went from hauling junk in his $700 truck to owning and operating a $600 million company. He opens up about his non-traditional path to business, why he believes in learning-as-you-go, and the real story behind why he fired his entire team and restarted from scratch. Brian shares his simple ‘beer-and-barbecue’ litmus test for hiring, and how that differs when it comes to taking on a new franchise partner. He breaks down what he looks for when he wants to invest in a new vertical and why he values the Net Promoter Score (a market research metric) above all else. We also talk about his unique perspective on what it means to be wealthy and his go-to strategy for avoiding burnout as a serial entrepreneur.  IN THIS EPISODE, WE TALK ABOUT: What inspired Brian’s entrepreneurial spirit  Brian’s mission and vision behind franchising 1-800-GOT-JUNK  The most common problem that he sees business owners struggling with  Key factors in Brian’s decision-making process for investing in a new company  The connection between your health, happiness, and success of your business   RESOURCES The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber   The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld   Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!  CONNECT WITH BRIAN Follow Brian: @brianscudamore  Connect with Brian on LinkedIn: Brian Scudamore  Visit Brian’s website: brianscudamore.com  Check out Brian’s new book: Learn more about your ad choices. Visit podcastchoices.com/adchoices