

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Aug 14, 2024 • 47min
562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery
Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.💡 LearnHeadCount’s Mission + Impact How It’s Built: New Voter Engagement Campaigns Pro Tips + Lessons LearnedToday’s GuestTappan Vickery, Senior Director of Programming and Strategy, HeadcountEpisode HighlightsTappan’s story and journey to where she is today (4:30)Overview of Headcount (6:30)HeadCount’s impact (10:00)Strategies for engaging and activating younger generations (18:00)How It’s Built: New Voter Engagement Campaigns (22:40)How HeadCount engages and activates volunteers (26:40)Pro tips + lessons learned (32:15)A powerful story of philanthropy in Tappan’s life (39:00)Tappan’s One Good Thing: Your vote always matters. (43:35)How to connect with Tappan and Headcount (44:40)For more information + episode details visit: weareforgood.com/episode/562.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 12, 2024 • 40min
561. Building a Durable + Retention Focused Team Culture - Channon Lucas, Lindsey Fuller, Michelle Flores Vryn, and Jennifer Mulholland
Meet Channon, Lindsey, Michelle, and Jennifer. They’re here to help us name the elephant in the room: retention🐘 But, we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. Tune in to this replay from the Responsive Nonprofit Summit that doesn’t hold back on what we need to do to create working environments teams won’t need to heal from.💡Learn About the reality of nonprofit staff retention and burnout crisisThe importance of aligning employee passions, strengths, and growth opportunitiesTips for leaders to model self-care, work-life balance, and transparent decision-makingToday’s GuestsChannon Lucas, Chief Administrative Officer, Mother Cabrini Health Foundation Lindsey Fuller, Executive Director, The Teaching WellJennifer Mulholland, Principal and Co-Founder, PlentyMichelle Flores Vryn, Head of Development, iNaturalistFor more information + episode details visit: weareforgood.com/episode/561.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 7, 2024 • 47min
560. How It's Built: Leadership Transition Planning - Amber Melanie Smith
Meet Amber. Her journey through nonprofit work is winding (literally!)🛣️ In college, she took off on a 3-month cross-country road trip with her best friend to volunteer in over 20 states. When she returned home, she launched Activate Good, a nonprofit that has mobilized over 50,000 volunteers to help hundreds of causes in her hometown, Raleigh, NC. She recently transitioned out of her Executive Director role and is sharing how she did it in this “How It’s Built” episode. Tune in to hear how organizations can priotize succession and transition planning that takes care of all the people involved.💡 LearnWarning Signs of BurnoutHow It's Built: Leadership Transition Planning Pro Tips + Lessons LearnedToday’s GuestAmber Melanie Smith, speaker, nonprofit founder, social entrepreneur + YouTuberEpisode HighlightsAmber’s story and journey to where she is today (3:55)Barriers to people getting started volunteering (10:30)Amber’s observations around turnover in the nonprofit sector (14:55)How It’s Built: Creating a plan for nonprofit leadership transition and succession (20:50)Pro tips and critical lessons (35:55)A powerful moment of philanthropy in Amber’s life (40:20)Amber’s One Good Thing: If you're in a leadership position, make sure that you're listening and paying attention to those in your circle. (42:30)How to connect with Amber (44:30)For more information + episode details visit: weareforgood.com/episode/559.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 5, 2024 • 43min
559. How to Leverage Modern Media to Scale Your Impact - Neda Azarfar, Dr. Bertrhude Albert, Jeff Rosenblum, and Kelly Lyndgaard
Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it. 💡Learn How to leverage storytelling and authenticity to connect with audiencesThe importance of providing value and meeting the needs of your communityTips for leaning into a holistic, multi-channel approach to marketing and mediaToday’s GuestsJeff Rosenblum, Co-founder, QuestusNeda Azarfar, Founder, Nazar WorksDr. Bertrhude Albert, CEO, P4H GlobalKelly Lyndgaard, Founder and CEO, UnshatteredEpisode HighlightsResettings your mindset around media (2:50)Opportunities in media for impact brands (6:00)Busting myths about media use for nonprofits (9:20)Media success stories for Unshattered (15:55)The importance of storytelling (18:25)Starting points for small nonprofits with limited resources (22:30)Empower not interrupt (28:00)How Unshattered plans to use media in the future (32:45)One Good Thing from Jeff, Neda, Kelly + Dr. B (35:40)For more information + episode details visit: weareforgood.com/episode/559.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 31, 2024 • 54min
558. How It's Built: Impactful + Modern Websites for Our Organizations - David Hartstein
Meet David. He’s the co-founder of Wired Impact, which helps nonprofits build websites their visitors will love 💻❤️ He’s a firm believer that good marketing doesn’t exist in a vacuum, and he works to uncover opportunities within websites to help missions do more good in their community. In this episode of "How It's Built”, he’s sharing the essential steps for creating an impactful nonprofit website. Get ready to transform your nonprofit’s website with these tried and tested insights🛠️💪💡 Learn What your website should be doing for your org and your visitorsHow It's Built: Effective and Impactful Websites Pro Tips + Lessons LearnedToday’s GuestDavid Hartstein, Co-Founder, Wired ImpactEpisode HighlightsDavid’s story and journey to where he is today (3:35)The opportunity + impact for nonprofit websites today (8:20)Questions to ask yourself to see if you need a new website (12:10)Playbook: How to build an impactful website (15:25)Website conversion rate killers (27:00)Lessons learned + pro tips (36:00)A powerful moment of philanthropy in David’s life (43:30)David’s One Good Thing: The big things become small and the small things become big. (47:20)How to connect with David and Wired Impact (51:00)For more information + episode details visit: weareforgood.com/episode/558.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 29, 2024 • 44min
557. How to Build a Breakthrough Recurring Giving Program - Miry Whitehill, Vik Harrison, Nhu Te, and Kyle Roosen
Meet Miry, Vik, Nhu + Kyle. They’re here to help you unlock sustainable impact through recurring giving! Recurring giving isn't just a fundraising strategy; it's a catalyst for sustainable impact. In this Responsive Nonprofit Summit Reply, they’re sharing actionable insights, best practices, and innovative approaches to cultivate and maintain a successful recurring giving program. Tune in for a rich conversation with tools and tips to amplify your mission and engage your supporters.💡 LearnHow to treat recurring giving as a product and campaignWays to lean into impactful storytellingTips to balance acquisition and retention strategiesToday’s GuestsMiry Whitehill, Founder + Executive Director, Miry’s ListVik Harrison, Co-creator, charity: water + Founder, Mission CriticalNhu Te, Founder & Content Strategist, NTB ContentKyle Roosen, Sr. Marketing & Communications Director, Tim Tebow FoundationFor more information + episode details visit: weareforgood.com/episode/557.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 24, 2024 • 42min
556. Unleashing Collective Power: Reflections from the Impact Uprising Gathering - Jon McCoy and Becky Endicott
Join Becky and Jon as they relive the incredible energy of Impact Uprising and explore the key themes that emerged from the community. Discover the courage to drive change, the importance of tapping into inner power, and the transformative potential of collective action. Plus, they'll share details about the new Impact Uprising membership. Tune in to be inspired, challenged, and equipped to be part of the movement!💡 LearnAbout the power of collective action and community The importance of tapping into your inner power and authenticityHow to be part of the Impact Uprising membershipFor more information + episode details visit: weareforgood.com/episode/556.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 22, 2024 • 43min
555. How to Create a Modern Donor Journey - Dulari Gandhi, Tiffany Allen, and Brady Josephson
Meet Dulari, Tiffany, and Brady. Are you looking for the playbook to fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates? The answer isn't a complicated one. It's threaded through an intentional donor journey. Tune into this episode as our experts walk us through how to create a modern donor journey within our organizations today. 💡 LearnHow to create personalized, human connections with donors rather than overly complex automated segmentation and journeys.How to leverage storytelling and diverse perspectives to engage donors and build a sense of community and belonging.How to regularly review performance and plan for the future to continuously improve your donor engagement strategies.Today’s GuestsDulari Gandhi, Founder, D. Gandhi CommunicationsTiffany Allen, CEO + Founder, Boss on a BudgetBrady Josephson, VP of Marketing & Growth, charity: waterFor more information + episode details visit: weareforgood.com/episode/555.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 17, 2024 • 45min
554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk
Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself. 💡 LearnThe Impact of the KONY 2012 Campaign + the Movement Surrounding ItHow It’s Built: 4 Core Pillars of a Movement that Sustains ItselfPro Tips + Lessons LearnedToday’s GuestBryan Funk, Managing Director, Modern ProfitEpisode HighlightsBryan’s journey to where he is today (3:20)Bryan’s experience with Invisible Children (9:45)How It’s Built: 4 core pillars of a movement that sustains itself(14:40)Challenges nonprofits face when implementing grassroots strategies (23:05)How can we leverage this moment for our movements right now (30:00)Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)How to connect with Bryan (42:30)For more information + episode details visit: weareforgood.com/episode/554.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jul 15, 2024 • 41min
553. Our Sector Needs Whole Leaders. Here's How. - Diaris Alexander, Carolina García Jayaram, Virginia Almendarez, and Jonah Nigh
Meet Diaris, Carolina, Virginia + Jonah. These four industry experts shared their unique insights into how nonprofit leaders can stay whole during the Responsive Nonprofit Summit. All too often we neglect our personal needs for “the greater good” not realizing that our lack of well-being makes us and our team less effective. Tune in for advice on combating burnout, cultivating a culture of well-being, and showing up as our whole selves to advance our missions.💡 LearnHow to Cultivate Whole LeadersPractical Wellness Strategies for Nonprofit LeadersRecognizing and Addressing Burnout in the Nonprofit SectorToday’s GuestsDiaris Alexander, Founder, InwellthCarolina García Jayaram, Founding CEO, The Elevate Prize FoundationVirginia Almendarez, Founder, Fund StrategyJonah Nigh, Senior Vice President for Development and Alumni Engagement, The New SchoolFor more information + episode details visit: weareforgood.com/episode/553.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


