We Are For Good Podcast - The Podcast for Nonprofits

Meet Dorothy. Her mission is to activate everyone’s capacity to become a more powerful version of themselves—in the workplace and beyond. She helps teams and leaders design the organizational tools, systems, and processes they need to put their values into practice. In this episode of "How It's Built," Dorothy shares how those of us in the social impact sector can create conditions intentionally designed for people to do their best work. Tune in for pro tips on operationalizing values in your work🛠️💡LearnThe Impact + Case for Putting Your Values to Work in Your OperationsThe Importance of Participatory, Community-Driven ProcessesPro Tips + Lessons LearnedToday’s GuestDorothy Chang, Business Operations ConsultantFor more information + episode details visit: weareforgood.com/episode/546.How It’s Built Is Brought To You By Allegiance Group + PursuantThey’re fueling nonprofit missions with innovative digital solutions. If you need a partner in amplifying your brand, expanding your reach and fostering that unwavering donor loyalty, visit teamallegiance.com. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kamilah. She’s successfully led and stabilized internal teams during several CEO and Executive Director transitions, known for her ability to heal fractured teams and lead with humanity. She’s sharing insights from her experience leading those teams with adaptability and curiosity.  Tune in for expert advice on fostering thriving, equitable cultures through human-centered leadership. This episode is for anyone looking to create healthier, more resilient nonprofit workplaces🫶💡 LearnAll about Human-Centered LeadershipHow to Understand + Meet the Needs of Your TeamWays to Thrive Through Organizational TransitionsToday’s GuestKamilah Martin, Founder + CEO, KatalystFor more information + episode details visit: weareforgood.com/episode/545.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨💡LearnThe Impact + Case for establishing a monthly donor base to increase internal capacity and stabilityHow to Build + Nurture a Thriving Monthly Donor BasePro Tips + Lessons LearnedToday’s GuestKatherine Lacefield (Macdonald), Just BeCause Philanthropy ConsultingEpisode HighlightsKatherine’s story and journey to where she is today (3:50)The Impact: what 2,000 monthly donors unlocked for this organization (10:00)The Playbook (14:00)Katherine’s Pro Tips + Lessons Learned (24:00)A powerful moment of philanthropy in Katherine’s life (28:00)Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)Learn more: weareforgood.com/episode/544Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Shanna.  She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to keep your fundraising strong even when emotions are running high and mailboxes are overflowing 📬💡 LearnTone-setting and myth-busting Fundraising Best Practices During an Election YearUsing storytelling to stand out in a crowded, noisy spaceToday’s GuestShanna Birky, VP of Customer Experience, ClassyFor more information + episode details visit: weareforgood.com/episode/543.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨💡LearnThe Impact + Case for Building Modern Donor JourneyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestNicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatchFor more information + episode details visit: weareforgood.com/episode/542.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶💡 LearnThe overwhelm humans are experiencing + what we can do about itThoughtful Human’s story Building Authentic RelationshipsToday’s Guest Maya Smith, President, Thoughtful HumanEpisode HighlightsMaya’s story and journey to where she is today (4:55)The overwhelm humans are experiencing and the role of hope as an antidote (8:30)Thoughtful Human’s origin story (14:50) The impact and ripple of Thoughtful Human cards (19:15)Becky’s story of the impact of sending handwritten cards to donors year after year (23:15)Maya’s experience creating cards (28:00)Authentic relationships, empathy and stewardship in nonprofit work (32:45)The duality of human emotions and experiences (37:00)A powerful moment of philanthropy in Maya’s life (41:30)Maya’s One Good Thing: If you're thinking of someone, tell them immediately. + Take more naps. (51:20)How to connect with Thoughtful Human and Maya (55:37)Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌Episode HighlightsMeet Impact Uprising (0:50)Impact Uprising Theme (4:30)The vision behind an Impact Uprising (7:30)Getting activated (10:20)Meeting up locally (12:00)Reimagining the professional development experience (14:05)Catch the replay in We Are For Good PRO (18:00)It’s time for a shift (22:20)For more information + episode details visit: weareforgood.com/episode/impactup.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 💡LearnThe Impact + Case for Building Your Mid-Level StrategyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestKel Haney, Fundraising Consultant + TrainerEpisode HighlightsKel’s story and journey to where we are today (3:00)Kel’s favorite recent Broadway plays (7:00)The importance of connecting with mid-level donors (8:55)Mindsets + methodology of the 5-minute Fundraising Ask (18:10)How it’s Built: 5-minute Fundraising Ask (21:10)Kel’s Pro Tips (30:15)Lessons learned about growing mid-level strategy (33:40)A powerful story of philanthropy in Kel’s life (37:40)Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)How to connect with Kel (43:35)For more information + episode details visit: weareforgood.com/episode/540.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎💡LearnThe importance of policy change for lasting impactMoving beyond empty talk to effect real changeHow partnerships can bridge divides and boost impactToday’s GuestMichael Sheldrick, Co-Founder, Global CitizenEpisode HighlightsMichael’s story and journey to where he is today (4:30)The importance of policy change (12:45)Michael’s book: From Ideas to Impact (17:45)Leaning into activation (26:15)Collaboration and partnerships for social impact (30:50)A powerful moment of philanthropy in Michael’s life (38:35)Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)How to connect with Michael (50:00)For more information + episode details visit: weareforgood.com/episode/539.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟💡LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief Marketing Officer, Usher's New LookEpisode HighlightsKim’s story and journey to where she is today (3:15)Usher’s New Look + Their Marketing Strategy (8:40)How It’s Built: Your Marketing Playbook! (13:35)Usher’s New Look’s Programming (21:25)Pro-Tips + Lessons Learned (27:00)A powerful story of philanthropy in Kim’s life (35:30)Kim’s One Good Thing: Being your true self is the key to success. (39:30)How to connect with Usher’s New Look + Kim (41:15)For more information + episode details visit: weareforgood.com/episode/538.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter