

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Sep 30, 2024 • 18min
572. Let’s talk about our mental health. ImpactUp: PAUSE - Jon McCoy and Becky Endicott
Ready to hit pause ⏸️ on the grind? This #ImpactUp, we’re gathering on World Mental Health Day to dive into powerful conversations by day and take them to local meetups worldwide by evening🌍 Listen in as Jon + Becky share what’s coming up on October 10th and why you don’t want to miss it. It’s time to build cultures of well-being from the inside out. Grab your (free!) spot now at weareforgood.com/impactup.💡 LearnThe importance of pause and mental health in our sectorFindings from We Are For Good’s Mental Health SurveyOverview of the Impact Up gathering on October 10tEpisode HighlightsAn invitation to pause on October 10th (0:45) Mental Health Survey findings (5:00)Call to action + Personal reflections (7:20) What to expect at ImpactUp (12:35)Jon’s One Good Thing: We want you to embrace the pause. You are worthy of intentional reflection. You're worthy of community connection. (15:30)For more information + episode details visit: weareforgood.com/episode/572.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 25, 2024 • 35min
571. How to Build Organizational Cultures Where Your Teams Can Thrive - Laura Buckley
Meet Laura. She's a leadership coach and consultant who helps leaders create thriving cultures. From integrating work and well-being to making meetings meaningful, she’s sharing practical strategies to build inclusive and supportive environments. Tune in to learn how small, intentional changes can transform your org into a place where everyone thrives🌱💡 LearnThe importance of bridging the gap between work and well-beingHow to build thriving cultures Practical tips for improving meetingsToday's GuestLaura Buckley, Coach and ConsultantEpisode HighlightsLaura’s story and journey to where she is today (3:15)Workplace dynamics (5:50)How can we build the bridge between work and well-being (9:20)What to do individually to build organizational cultures we can all thrive in (13:30)Reframing team building so we can build thriving cultures (18:50)Talk to us about the art and science of meetings that actually move us toward collective action. (25:00)A powerful moment of philanthropy in Laura’s life (29:35)Laura’s One Good Thing: Schedule your meetings for 25 minutes or 50 minutes and always have space at the end to get up from your desk. (31:50)How to connect with Laura (33:20)For more information + episode details visit: weareforgood.com/episode/571.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 23, 2024 • 38min
570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.💡 LearnHow to know it's time for a rebrandWhat goes into a rebranding processThe importance of research + community involvement in a rebrandToday's GuestPam Morrisroe, Chief Marketing Officer, Breakthrough T1DEpisode HighlightsPam’s story and journey to where she is today (4:00)How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)How Breakthrough T1D got buy-in on the rebrand (11:30)Tentpole moments of the rebrand (15:50)How key information was gathered and with stakeholders (19:20)Challenges and lessons learned along the way (21:35)How this rebrand addresses misconceptions around type 1 diabetes (24:50)A powerful moment of philanthropy in Pam’s life (29:40)Pam’s One Good Thing: You’re only new once. (34:30)How to connect with Pam + Breakthrough T1D (35:45) For more information + episode details visit: weareforgood.com/episode/570.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 18, 2024 • 39min
569. The Subscription Economy + Building Subscriptions for Good - Dana Snyder
Dana Snyder, speaker and founder of The Monthly Giving Mastermind, dives deep into the subscription economy's impact on nonprofit fundraising. She explains how to build effective monthly giving programs that empower micro philanthropists. Dana shares key strategies to engage donors, the importance of community in fostering loyalty, and lessons learned from her journey. Her powerful message emphasizes storytelling as a tool to inspire everyone to become a philanthropist. Tune in for a roadmap to transform your nonprofit's giving model!

Sep 16, 2024 • 38min
568. Tackling Equity + Unleashing the Power of Volunteers + 30 Years of Impact at AmeriCorps - Michael D. Smith
Meet Michael. He has dedicated his career to social justice by reducing barriers and expanding opportunity for children and families in underserved communities, like those where he grew up. He’s the CEO of AmeriCorps, the federal agency that connects people and organizations through service and volunteering to tackle the nation's most pressing challenges, with over 200,000 AmeriCorps members serving in 40,000 locations across the United States. Michael is sharing his incredible personal journey and the story of AmeriCorps’ 30-year legacy of transforming lives and communities💪Tune in to celebrate the power of volunteerism with us🎉💡 LearnAmeriCorps 30 years of impactHow AmeriCorps meets urgent needsThe Importance of national service + volunteerismToday's GuestMichael D. Smith, CEO, AmeriCorpsEpisode HighlightsMichael’s story and journey to where he is today (:00)Overview + history of AmeriCorps (9:00)How Americorps is meeting urgent needs (12:00)Equity and inclusion in AmeriCorps (17:25)The transformative power of service (21:50)A powerful moment of philanthropy in Michael’s life (27:30)Michael’s One Good Thing: People closest to the pain have to be closest to the power. (31:50)How to connect with Michael and AmeriCorps (36:20)For more information + episode details visit: weareforgood.com/episode/568.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 11, 2024 • 29min
567. Building Communities of Resilience: Inside the Mission of Tuesday's Children - Becky Rossman
Becky Rossman, CEO of Tuesday's Children, passionately discusses their mission to uplift communities impacted by 9/11 and military losses. As she shares her journey, Becky reveals how the organization innovates to meet evolving needs of grieving families. The importance of personalized support shines through, especially for young adults navigating trauma. With insights on leadership mindsets, she inspires listeners to embrace lifelong learning and mentorship, transforming pain into purpose while building resilient communities.

Sep 9, 2024 • 39min
566. Transformative Storytelling: Creating Cultures of Change in Nonprofits - Christina Blacken, The New Quo
Meet Christina. She’s the founder of The New Quo💭 She’s trained 14,000 leaders across 9 industries using her unique The New Quo Change Model, which uses neuroscience, equity principles, and narrative intelligence (a.k.a the science of story), to help people overcome bias, deepen trust in their relationships, and achieve equitable, status-quo breaking goals. Tune in as we explore how you can build your storytelling muscles + create cultures of storytelling. Spoiler: this episode is for everyone on the team - not just marketing folks ✍️💡 LearnThe Power of StorytellingHow to use the New Quo Change ModelThe importance of questioning assumptionsToday's GuestChristina Blacken, Founder + Chief Narrative Strategist, The New QuoEpisode HighlightsChristina’s story and journey to where she is today (3:15)The New Quo change model (8:00)Applying The New Quo Change Model at nonprofits (12:00)The power of personal storytelling (15:55)Building a culture of storytelling in organizations (16:55)The role of leadership storytelling (25:00)Christina’s One Good Thing: Question your assumptions. (34:30)How to connect with Christina (36:10)For more information + episode details visit: weareforgood.com/episode/566.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 26, 2024 • 48min
565. 5 Takeaways + The Best of Season 9 - Jon McCoy, Becky Endicott and Julie Confer
Grab your headphones - it's time for a season wrap-up episode! 🎉 Jon, Becky, and Julie are breaking down the biggest takeaways, game-changing insights, and unforgettable stories that made season 9 one for the books. We’re talking favorite quotes, pinch-me moments, and all the feels as we wrap up this chapter and gear up for what’s next. Tune in and take notes✍️Episode HighlightsA look back at Season 8 (0:35)Through lines from Season 8The power is in the collective (5:30) Embrace tension (11:45) We need your missions' stories (16:00)What is your culture strategy? (22:30)Taking care of ourselves starts internally (27:00)One Good Thing (40:15)Jon: Build scaffolding around your growth mindset.Becky: "Taking space will help you find space.” -Jeff ShuckJulie: "Caring doesn't mean you have to carry it all." + “You have your own back."For more information + episode details visit: weareforgood.com/episode/565.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 21, 2024 • 45min
564. Disrupt. Grow. Adapt. Repeat: Future-Proofing Strategies for Modern Orgs - Brooke Richie-Babbage, Erin Davison, Nelvin Johnson, and Amy Freitag
Meet Amy, Nelvin, Erin + Brooke. Are you looking for insights on future-proofing your organization against the ever-evolving landscape of challenges and opportunities in the sector? They’ve got you covered in this Responsive Nonprofit Summit Replay. From embracing failure to building resilient teams and fostering innovation, discover actionable approaches to ensure your nonprofit remains agile, sustainable, and impactful in the face of uncertainty.💡Learn Ways to Create a Culture that Embraces Failure + Innovation How to Focus on Sustainability - Organizationally + as Individuals The Importance of Leveraging the Power of CommunityToday’s GuestsAmy Freitag, President, The New York Community Trust Nelvin Johnson, Director of Advancement, Feed the ChildrenErin Davison, President & CEO, Big Brothers Big Sisters of Southwest LouisianaBrooke Richie Babbage, Founder + CEO, Bending Arc ConsultingEpisode HighlightsHallmarks of a future-proof organization (2:30)Personal and organizational sustainability (7:40)Limiting factors in the nonprofit sector (12:10)Fostering urgency to adapt and evolve (16:30)Embracing failure (20:40)How community foundations work together to tackle major issues (25:05)Building resilience and adaptability (29:00)Cultivating growth and impact through community engagement (36:15) One Good Things from Amy, Brooke, Erin + Nelvin (38:35)For more information + episode details visit: weareforgood.com/episode/564.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 19, 2024 • 41min
563. How to Manage Change in a Rapidly Evolving World - Mia Henry, Taneshia Nash Laird, Tammy Tibbetts, and Shaun Lee
Meet Mia, Taneshia, Tammy + Shaun. In this Responsive Nonprofit Summit replay, our expert panel explores how to manage change within the nonprofit sector, especially as the need to adapt and innovate grows. They share practical strategies, case studies, and lessons learned. While 'managing change' can present challenges, we view it as an opportunity. Join us to discover how embracing transformation can unlock potential within your teams and missions.💡Learn The importance of creating a culture of empowerment The role of safety when it comes to taking risksTips for open and transparent communicationsToday’s GuestsMia Henry, Founder + CEO, Freedom LiftedTaneshia Nash Laird, Inaugural President & CEO, Greater Roxbury Arts & Cultural CenterTammy Tibbetts, Co-Founder + CEO, She's the FirstShaun Lee, Co-Founder + CEO, 6 LeversEpisode HighlightsMindsets around change (2:25)Hallmarks of healthy cultures (9:00)Justice-centered leadership (11:50)How to communicate about change (17:35)Creating a culture of stability + innovation (24:15)Power dynamics that prevent change (29:30)One Good Thing (35:00) For more information + episode details visit: weareforgood.com/episode/563.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


