We Are For Good Podcast - The Podcast for Nonprofits

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎💡LearnThe importance of policy change for lasting impactMoving beyond empty talk to effect real changeHow partnerships can bridge divides and boost impactToday’s GuestMichael Sheldrick, Co-Founder, Global CitizenEpisode HighlightsMichael’s story and journey to where he is today (4:30)The importance of policy change (12:45)Michael’s book: From Ideas to Impact (17:45)Leaning into activation (26:15)Collaboration and partnerships for social impact (30:50)A powerful moment of philanthropy in Michael’s life (38:35)Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)How to connect with Michael (50:00)For more information + episode details visit: weareforgood.com/episode/539.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟💡LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief Marketing Officer, Usher's New LookEpisode HighlightsKim’s story and journey to where she is today (3:15)Usher’s New Look + Their Marketing Strategy (8:40)How It’s Built: Your Marketing Playbook! (13:35)Usher’s New Look’s Programming (21:25)Pro-Tips + Lessons Learned (27:00)A powerful story of philanthropy in Kim’s life (35:30)Kim’s One Good Thing: Being your true self is the key to success. (39:30)How to connect with Usher’s New Look + Kim (41:15)For more information + episode details visit: weareforgood.com/episode/538.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Stacy Huston, Executive Director of SixDegrees.Org, sharing award-winning strategies for crafting campaigns that capture hearts and minds. Topics include catalyzing change, #BacontoPayson campaign case study, and the power of impactful storytelling in driving social impact.

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁💡LearnHow the Tim Tebow Foundation grew to 19,300 monthly givers How to Build a Scalable Monthly Giving ProgramPro Tips + Lessons Learned Today’s GuestKyle Roosen, Senior Director of Marketing and Communications, Tim Tebow FoundationEpisode HighlightsKyle’s story and journey to where he is today (3:20)Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)How It’s Built: A Recurring Giving Community (14:55)Develop + Implement your data layer (16:50)Create your branded product/community (18:45)Build your audience (24:40)Become elite storytellers (26:50)Creating content that is authentic (34:40)Pro Tips (37:00)Don’t overlook data & trackingDon’t forget immediate touchpointsA powerful moment of philanthropy in Kyle’s life (41:05)Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)How to connect with Kyle (49:55)For more information + episode details visit: weareforgood.com/episode/536.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!💡 LearnWhat Liberatory Leadership is How to center the sector on racial equity + social justiceCase Study: Healthy Liquid FoundationToday’s GuestApril Walker, Founder + CEO, Philanthropy for the PeopleEpisode HighlightsApril’s story and journey to where she is today (3:00)April’s mindset and approach to her work (6:00)Liberatory leadership + how listeners can embrace it (8:00)What is scarcity costing us? (12:00)Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)Behaviors or structures that are causing frustration so we can address and overcome them (26:00)Case Study example (34:00)A powerful moment of philanthropy in April’s life (39:00)April’s One Good Thing: Be gentle with yourself. (44:00)For more information + episode details visit: weareforgood.com/episode/535.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️💡LearnInnocence Project’s Digital StrategyHow to Build a Winning Digital Strategy for Exponential Audience GrowthPro Tips + Lessons LearnedToday’s GuestAlicia Maule, Digital Engagement Director, Innocence ProjectEpisode HighlightsAlicia’s story and journey to where she is today (3:05)Overview of the Innocence Project (5:50)How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)Lessons learned throughout building their digital strategy (20:20)How to bring people around a shared vision through strategy (23:15)A powerful moment of philanthropy in Alicia’s life (28:05)Alicia’s One Good Thing: Compassion for people over everything. (30:00)For more information + episode details visit: weareforgood.com/episode/534.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉LearnTurning missions into movements Investing in media to fuel conversations + action around causesHow to get activated around Red Nose DayToday’s GuestAlison Moore, CEO, Comic Relief USEpisode HighlightsMission + history of Comic Relief US (3:45)Red Nose Day (11:25)Turning moments into movements (15:00)Media Scales Impact (21:10)How Comic Relief US reaches audiences where they are. (28:10)Red Nose Day This Year + How to Get Activated (36:30)A powerful story of philanthropy in Alison’s life (42:35)Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience  (45:10)How to connect with Comic Relief US + participate in Red Nose Day (48:10)For more information + episode details visit: weareforgood.com/episode/533.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁💡LearnHow to activate a Giving Tuesday campaign that’s fueled by believersWays to cut through the noise on GivingTuesday or any giving dayTips for creating movement that resonates year-round, not just one dayToday’s GuestsCeleste Flores, Director, US + Canada Hub, GivingTuesdayAmanda Liaw, Communications & Marketing Manager, Spur LocalMegan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community FoundationEpisode HighlightsOrigins of GivingTuesday and opportunities that exist today (2:15)How nonprofits can leverage GivingTuesday (5:40)Strategies to cut through the noise and increase engagement (11:10)GivingTuesday strategies (17:00)Capacity building, personalized messaging and leveraging relationships (26:50)Leveraging resources and storytelling (31:00) Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)Megan’s One Good Thing: Lead with gratitude. (40:05)Amanda’s One Good Thing: Tend yourself like a garden. (40:25)For more information + episode details visit: weareforgood.com/episode/532.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Passionate fundraiser Ronen Tal from Nature Conservancy of Canada shares insights on donor cultivation strategies, challenges in donor acquisition, and nurturing long-term relationships. Learn about the art of turning supporters into true believers and the importance of multi-channel marketing campaigns for nonprofits.

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀💡Learn Gen Z's motivations + where they hang outHow to build a Gen Z donor baseHow TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impactToday’s GuestsDuyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor ProjectKathryn Baccash, Head of Communications + Digital Marketing, TWLOHA Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant For more information + episode details visit: weareforgood.com/episode/530.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter