We Are For Good Podcast - The Podcast for Nonprofits 570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
- How to know it's time for a rebrand
- What goes into a rebranding process
- The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights
- Pam’s story and journey to where she is today (4:00)
- How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
- How Breakthrough T1D got buy-in on the rebrand (11:30)
- Tentpole moments of the rebrand (15:50)
- How key information was gathered and with stakeholders (19:20)
- Challenges and lessons learned along the way (21:35)
- How this rebrand addresses misconceptions around type 1 diabetes (24:50)
- A powerful moment of philanthropy in Pam’s life (29:40)
- Pam’s One Good Thing: You’re only new once. (34:30)
- How to connect with Pam + Breakthrough T1D (35:45)
For more information + episode details visit: weareforgood.com/episode/570.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com