

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Jul 23, 2018 • 24min
[28] Everything You Need To Know About Shopify Plus
Everything You Need To Know About Shopify Plus
Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus.
We talk about all things Shopify Plus including...
When you need Shopify Plus
What's possible with Shopify Plus
3 Shopify Plus automations you'll love as a store owner
Not so secret future features coming soon to Shopify Plus
Listen now.
Links:
Wavebreak
Shopify Plus
Shopify Plus Case Studies
Chat with a Shopify Plus Guru
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Black Friday will be here before we know it.
Now is the time to take your email marketing to the next level - before it's too late.
At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jul 16, 2018 • 43min
[27] Multi-Channel Online Retail
Amazon and other marketplaces are growing every year.
If you're not selling on any other sales channels, you're missing out.
Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else.
Listen to learn why you should be selling on other marketplaces and the easiest ways to get started.
Links:
Wavebreak
Sellbrite
SalesPad
TradeGecko
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Black Friday will be here before we know it.
Now is the time to take your email marketing to the next level - before it's too late.
At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jul 9, 2018 • 53min
[26] Growing to 7-Figures and Beyond with Steven Sashen of Xero Shoes
It's hard to hire a good marketing agency.
There are countless horror stories.
But if you can find great marketing agencies to work with, you can take your business to the next level.
Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and lots more.
Learn:
3 questions to ask marketing agencies before you hire them (to avoid becoming another horror story)
Hiring strategy: who, what, when, how
And many more great behind the scenes tips!
Listen now.
Links:
Wavebreak
Xero Shoes
Fooled by Randomness Book
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Black Friday will be here before we know it.
Now is the time to take your email marketing to the next level - before it's too late.
At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jul 2, 2018 • 33min
[25] How to grow your Shopify store with Conversion Rate Optimization
You know you should be doing conversion rate optimization, but where do you start?
It's not sexy, but it's insanely valuable.
CRO consistently increases sales and grows online stores, no matter what you sell.
Today on the show I chat with Justin Christianson from Conversion Fanatics.
He's helped dozens of online stores increase their conversions.
Listen now to learn how he does it and how you can too!
Links:
Wavebreak
Free Conversion Analysis
HotJar
Wavebreak Podcast: How to write captivating product descriptions
Justin's LinkedIn
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Black Friday will be here before we know it.
Now is the time to take your email marketing to the next level - before it's too late.
At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jun 25, 2018 • 39min
[24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad Rubin
There is never enough time in the day.
Imagine being able to automate, delegate, and get rid of the things you don't want to do.
Then you can focus only on the work that interests you.
Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana.
Listen to learn how he's so productive while running two companies.
Links:
Wavebreak
Skubana
Think Crucial
Cheaper Easier Direct (Chad's Book)
Basecamp
UpWork
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Black Friday will be here before we know it.
Now is the time to take your email marketing to the next level - before it's too late.
At Wavebreak, we've got proven frameworks for generating serious revenue Black Friday and beyond.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jun 18, 2018 • 35min
[23] Behind the Scenes of a $30 Million Skincare Brand
100% PURE grew from nothing to nearly $30 million in annual revenue without any outside investment.
Today on the show I chat with Ric Kostic, co-founder and CEO of 100% PURE.
In this episode, learn:
How 100% PURE scaled to 8-figures in revenue
The productivity secret Ric learned from his advisor Mark Cuban
Their marketing strategy 100% PURE is focusing on for 2018 and beyond
And much, much more!
Links:
100% PURE
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jun 11, 2018 • 33min
[22] 9x ROI with Facebook Video Ads
Travis Peterson from Joker Greeting achieves a 9x ROI on his Facebook ads using videos.
Learn how in today's episode.
He also shares:
His #1 secret for saying productive as a solopreneur
How he rebuilt his brand after receiving tons of negative reviews because his inventory unexpectedly went bad
Links:
Joker Greeting
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jun 4, 2018 • 31min
[21] How to Write Captivating Product Descriptions
Selling candles online is hard.
You can't smell through an iPhone, so how do you convince someone to order a candle online?
Today on the show I've got Tamara Mayne from Brooklyn Candle Studio.
She sells candles online and she's really good at it too.
We dive into the power of great branding and imagery, as well as how to write captivating product descriptions.
Links:
Brooklyn Candle Studio
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

May 28, 2018 • 34min
[20] Systems for Staying Productive as a Solopreneur
Do you want to be more productive?
Do you want to work less and get more done?
Today on the show I interview Rachel Jones, owner of ontheround - a Shopify store that sells yarn.
Learn:
How Rachel systemizes tasks to maximize productivity
Rachel's top time-saving strategies
How Rachel decides what to prioritize in her business
Links:
ontheround
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before you miss out.
Click here to learn more and schedule a call.

May 21, 2018 • 25min
[19] Instagram Influencer Marketing in 2018
Instagram is always changing their algorithm and it's hard to keep up.
But it's still an insanely powerful marketing platform.
Today on the show I chat with Keegan Pafford, co-owner of w.o.d.welder.
He knows Instagram marketing like the back of his hand.
Learn:
His best Instagram strategy for 2018
How he finds influencers and what criteria he looks for
The best post format for influencer content
How to structure your influencer marketing campaigns
Links:
w.o.d.welder
Keegan Pafford on LinkedIn
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before you miss out.
Click here to request your free consultation.