

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

May 14, 2018 • 27min
[18] How to get your products in Nordstrom, Barney's, and more
Miriam Zelinsky is the founder of Lazyjack Press.
Her products are available at a bunch of different retailers, both big and small.
Most recently she got her products in Nordstrom.
Listen to learn how.
Links:
Lazyjack Press
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is almost here.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before summer hits.
Click here to request your free consultation.

May 7, 2018 • 26min
[17] How to Grow Your Shopify Store with Email Marketing
Want to learn how to maximize your Shopify store's email marketing revenue?
Timothy Dann-Barrick interviewed me live on the Shopify Entrepreneurs Facebook group a couple weeks ago.
I answered real questions from actual Shopify store owners.
You’ll learn:
– How businesses that typically don’t see many repeat customers can use an email list effectively
– How I took an email list open rate from 4% to 30% without changing subject lines
– How to keep your email list engaged and weed out the deadbeats who never buy
Listen now.
Links:
Storetasker
Klaviyo
Free Strategy Session
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before summer hits.
Click here to request your free consultation.

Apr 30, 2018 • 29min
[16] Literally changing lives with lingerie
Her business has grown nearly 4x every year since she started it in 2014 and it's literally changed lives.
Today on the show I've got Dana Donofree, founder of AnaOno.
AnaOno sells lingerie and loungewear for people like herself that faced a breast cancer diagnosis, and needed better fitting, better looking options after surgery.
In this episode learn:
How she grew the company 4x every year while bootstrapping
Why she raised a seed round (and how she did it without knowing any investors)
Her advice for hiring an awesome team
Listen now.
Links:
AnaOno
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before summer hits.
Click here to request your free consultation.

Apr 23, 2018 • 27min
[15] How to stand out in a super competitive market
Lynne McNelis is the co-founder of fave4, a hair product brand.
Her competition is full of big brands with insane marketing budgets, large teams, and decades of popularity.
In this episode, learn how she stands out in such a competitive space.
Links:
Fave4
Fave4 on Instagram
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before summer hits.
Click here to request your free consultation.

Apr 16, 2018 • 39min
[14] How to make your Shopify store GDPR compliant
GDPR becomes enforceable starting May 25th.
And if you're not compliant, you face a potential fine of up to 20 million euros.
If you have any customers based in the EU, this episode is a must listen.
Dave Rodenbaugh from Recapture and I dive into GDPR and how it affects your Shopify store.
Learn:
What GDPR is and why you should care
How GDPR affects all Shopify stores (not just stores based in Europe)
How GDPR is changing email marketing and ecommerce
What you need to do to make your Shopify store compliant
Links:
GDPR Website
Recapture
Recapture Shopify App
Dave's Twitter
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
Is bad email marketing holding your store back?
Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.
With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.
With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?
At Wavebreak, we've got proven frameworks to make those gains happen.
Get your email marketing right before summer hits.
Click here to request your free consultation.

Apr 9, 2018 • 28min
[13] How Mannequin Madness has thrived the last two decades
Judi Townsend started Mannequin Madness back when the internet was just beginning.
She's seen tons of marketing channels come and go over the years.
Yet her business has kept growing and evolving.
In this episode, learn:
How Mannequin Madness keeps up with marketing trends
How Judi dramatically increased her sales with segmentation
Why her business doesn't tweet
The Shopify apps that save her hours of time
And how she's competing with Amazon
Links:
Tailwind
InkFrog
BetterShipping
Mannequin Madness
Mannequin Madness's Pinterest
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com

Apr 2, 2018 • 33min
[12] How Luca + Danni grew their Shopify Plus store 400% last year
Luca + Danni is growing like crazy.
In the last year, Luca + Danni's revenue grew by 150% and their Shopify Plus store's sales grew by 400%.
Listen to hear Fred's story and how they're growing so fast.
Links:
Luca + Danni
Luca + Danni Instagram
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com

Mar 26, 2018 • 26min
[11] The Booming Business of Diaper Bags
Beav Brodie is a man's man with lots of tattoos and he loves cars and guns.
But on the internet he's known as the diaper bag guy...
Find out why in today's episode.
Links:
Baby Tactical Gear
Beav's personal Facebook
Beav's personal Instagram
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com

Mar 19, 2018 • 31min
[10] How to know when and who to hire to help with your Shopify store
Unsure of when and who to hire to help you grow your Shopify store?
In this episode, Dylan Jawahir (founder of BattleBalm) shares how he decides when and who to hire, and much more.
You'll also learn how he created BattleBalm to scratch his own itch and grew the business without much traditional marketing.
Links:
BattleBalm
BattleBalm's Press
Slack
Notion
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com

Mar 12, 2018 • 42min
[9] From the dining room table to $18 million in sales
Braydon Moreno cofounded Robo a few years ago with just $1,200 at his dining room table.
Now it's a public company on the Australian Stock Exchange with a team of 30 people and $18 million in sales.
In this episode learn:
How Braydon and his cofounder made their prototype 3d printer with no experience
The strategies they used to raise over $1,000,000 total on Kickstarter
The "secret sauce" that makes their marketing so successful
Why Robo is listed on the Australian Stock Exchange, even though they're headquartered in California
Links:
Robo
Kickstarter
Shopify Capital
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
"I know I could do better with my email marketing"
Does that sound familiar?
Do you feel like you're leaving money on the table with your current email marketing situation?
Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level.
Get it at EmailRevenueChecklist.com