

Keys To The Shop : Equipping Coffee Shop Leaders
Chris Deferio
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Episodes
Mentioned books

Oct 4, 2018 • 11min
Working Clean : Tips for keeping the bar looking and working well while you work
SHIFT BREAK #21 : Working a busy bar AND keeping it clean is one of the biggest challenges we face in the cafe and the importance of how we present the space to customers cannot be understated. Working clean is the key to having a clear head, a ready bar, efficient service, and a cafe that communicates security to the customer. Today we chat about some elements of working clean that will help you create a culture of cleanliness that both you and your customers will love. Related Episodes: Episode 84: Crushing the Rush Episode 2 "Mastering Your Workflow" w/ Ryan Soeder 4 Keys to Creating an Effective Checklist

Oct 2, 2018 • 57min
114 : The New Rules of Coffee w/ Jordan Michaelman and Zachary Carlsen of Sprudge.com : Winning over consumers, approachability in coffee, challenging perceptions of coffee, selecting the rules, coffee as a love language
Sprudge is here!!! Founders, Jordan Michaelman and Zachary Carlsen join me on the show talk about their new book, "The New Rules of Coffee". In this conversation we unpack their creative process deciding what to include in the book, their goal for the content and tone taken in writing these "rules", and what this book means for both consumers and pros. We dive into select rules from each section of the book and discuss everything from snotty baristas, coffee's colonial heritage, mine and Zachary's grandmother's "special" coffee, why you don't need fancy equipment to make great coffee at home, and how coffee can save the world. Jordan and Zachary have been on the leading edge of what is going on in specialty coffee for the better part of a decade through their work with Sprudge. The distillation of what they have learned, seen, and experienced as integral members of the specialty community is written out in an approachable, gently challenging, and refreshingly practical way in this book. With consumers being both our livelihood as professionals, and the main audience for this book, it would behoove us to take note of these New Rules of Coffee. Enjoy! Links to learn more about Sprudge and the book tour: www.sprudge.com Sprudge on Instagram Become a Stockist: Books@sprudge.com This Episode is brought to you by: www.prima-coffee.com www.pacficfoods.com

Sep 28, 2018 • 59min
113 : Founder Friday! w/ Matt Milletto of Water Avenue Coffee, Portland, OR : Community, partnerships, business advice, slow growth, keys to a successful shop
It's Founder Friday! Today we are welcoming the great Matt Milletto of Water Avenue Coffee to the show! This conversation is packed with extremely valuable insight from someone who not only runs his own shop and roastery but has spent year educating and training others to do the same thing. We discuss his path to choosing coffee from growing up with coffee as the family business, the consulting and training at Bellissimo Coffee Advisors, the founding and running of Water Avenue Coffee, and how they prioritize community and partnerships based on their core values. Matt has an unparalleled body of experience in retail coffee and in this talk he delivers so much great advice and wisdom learned from the front lines of specialty coffee. Links: www.wateravenuecoffee.com www.onlinebaristatraining.com www.coffeebusiness.com Books: Small Giants Blue Ocean Strategy

Sep 27, 2018 • 12min
Career Advice from Joe Marocco of Mill City Roaster : Mission, learning, goals, mindset
SHIFT BREAK #20 : Today we welcome the first ever guest to the Shift Break series, Joe Marocco! A little while ago Joe posted a brilliant piece on his FB page that he has now graciously given to Keys to the Shop in audio form. Joe is the Coffee Educator at Mill City Roasters in Minneapolis, MN and has been in specialty coffee since 2005. He has been a barista, manager, educator, and leader in the Barista Guild of America. He was also the Director of Education for Cafe Imports and is the Chair of the Membership and Communications Committee for the Roasters Guild Executive Council. This distillation of advice is gold to young and old coffee pros alike who are looking to set a trajectory that will guide them to a fulfilling coffee career. I hope you enjoy Joe's words and wisdom! Links: www.millcityroasters.com KTTS Ep. 20 : Transparency, Origin Knowledge, and Your Shop w/ Joe Marrocco Mill City Roaster School on You Tube

Sep 25, 2018 • 41min
112 : The Power of Story w/ James Harper of the Filter Stories Podcast : Building community, understanding perspectives, digging deeper than marketing in coffee, ways to integrate story into your cafe
Stories are at the heart of all we do and to truly know coffee, you must know more than dry facts, you must know the story of the people behind it. James Harper has dedicated himself to discovering and giving a platform to the untold stories of the coffee industry on his new podcast, Filter Stories. In this conversation we talk about James' story and how he came to begin such a project, what are the problems with the way we tell stories now in the industry, what can we do to better understand the stories around us and why is that important for us personally and professionally? James gives us examples from both his personal life and from the lives of those he has interviewed to lay out a framework for us that will give clarity and direction for how story can be, not just another buzz word we use to sell coffee, but a powerful vehicle for how we build a caring and close community. Links: www.filterstories.org Instagram Visit Our Sponsors! Need equipment? www.prima-coffee.com Best Non-Dairy Options! www.pacificfoods.com

Sep 20, 2018 • 10min
PSL PSA : Using seasonal flavors to either alienate or bring together
SHIFT BREAK #19 : Pumpkin spice everything! It's all too convenient to jump on the bandwagon of hating on this, and other, seasonal flavors that may feel to mass marketed for our taste. Today we talk about the best practices and mentality we should have when seasonal flavor expectations are hoisted upon us, and how to view them as a chance to further engage the community and enjoy things together. So grab a pumpkin spice latte and enjoy this episode!

Sep 17, 2018 • 35min
111 : Self-Care 101: Six Ways to Make Sure You are taking Care of Yourself While Taking Care of Others :
Instead of being a normal part of our professional development, self-care is often a last resort after we have pushed ourself past where it was healthy in a bid to further our career and serve well. Today we chat about some practical ways that you can integrate self-care into your daily life and avoid the burn out that is inevitable when it is not made a priority. We also talk about what managers and leaders can do to help facilitate and inspire self-care in their staff. This is a massively important practice and there are many ways to go about it. I hope this episode helps inspire you to make self-care and kindness to yourself a cornerstone of your professional, and personal, life. Enjoy! Visit our sponsors! www.prima-coffee.com www.pacificfoods.com

Sep 13, 2018 • 12min
The Affirmation Vacuum : How to make positive reinforcement a corner stone of your leadership and communication
SHIFT BREAK #18 : Today we talk about one of the most powerful practices for creating a healthy workplace. Affirmation. In leadership, it is easy for us to veer off into being overly critical, nitpicky, and to focus on the problems and negatives as a default modes of operating. Unfortunately this tends to push affirmation and positive reinforcement aside and leaves staff starved for recognition while creating a crisis of morale. In this episode we discuss some practical ways to make affirmation a cornerstone of your leadership and communication. Related Episode: 004: Being a People-First Leader Sponsor: Square Payroll www.square.com/go/keys

Sep 11, 2018 • 1h 4min
110 : A conversation w/ Matt Perger of Barista Hustle : Coffee education, standards, research, problem solving , barista training
Coffee education can often be a mixed bag. While resources presenting information on coffee and barista work abound, it is hard to come by reliable and well researched best practices that will genuinely help you make better coffee. Enter Matt Perger and Barista Hustle. Arguably one of the best coffee education platforms in the world, Barista Hustle focuses on providing trustworthy foundations in coffee education that you can build your knowledge base on and advance knowing it is built on sure footing. Matt's own propensity for wanting to solve tricky problems in the coffee industry along with relying on a strong community of like minded coffee professionals has fueled the success of Barista Hustle and impacted the global coffee scene in a massive way. Today we sit down with him to discuss what drives him in his pursuit of helping the world make better coffee, the founding principles of Barista Hustle, the importance of being expert in the basics, in-house training, proper use of outside resources, how the educational modules are built, the new Barista Hustle Unlimited education Subscription service, and Matt's advice for what we should focus on in the retail coffee world to do better in training and education. I am so thankful and honored to print this conversation to you and I hope you both enjoy and benefit from it! Stay tuned in through the end to hear a clip from upcoming Guest, James Harper's "Filter Stories" podcast. James will be talking with me about the power of story in an episode airing on September 25th. www.filterstories.org Links for Barista Hustle: www.baristahustle.com Facebook Instagram Twitter

Sep 6, 2018 • 10min
Toxic Vulnerability : Barista care, leadership, vulnerability, thoughtful management, coffee culture, coffee family , professionalism
SHIFT BREAK #17 : Being vulnerable in leadership is a great quality but it can turn into something toxic when it becomes an excuse for bad behavior that drives people away and damages their confidence in you and the business. Today we chat about ways to recognize this and make sure to be on the positive and professional side of vulnerability for the benefit of the staff and yourself.


