CFO Insights

In this episode we talk to Joe Knowles, VC and partner at Smedvig. We learn about the Smedvig approach to investing and make a deep dive into the challenges making that first finance leadership hire.Joe explains how the CFO role is different from others in the C-suite and how the team at Smedvig seek to persuade founders of the ROI in that hire. He talks through what the investor director looks for in a strategic CFO, and how a focus on ‘hiring-up’, bringing in someone with experience running a Tech business at scale, can so often pay off for their portfolio companies.

In this episode Guy Hutchinson steps into the guest seat to share some insight on why the Startup CFO community is such an amazing resource for Tech CFOs. Guy had an accomplished career as a CFO building startups from seed-to-scale. On this journey he founded a meet-up group with three other CFOs, and that group became Startup CFO the leading community in the space. We discuss in detail how this type of community can offer finance professionals peer-to-peer support, developing events that support signifiant career advancement and how the group now focuses on the key strategic aspects of the CFOs role. He explores why trust and authenticity are the one true currency and shares a surprising recommendation for any CFO thinking about becoming a founder.A big thank you for Emily Lincoln-Gordon who interviewed Guy for this. Emily is COO, former General Counsel and founder at table eight. https://www.tableeight.io/

In this episode we talk to Eleena Broadfoot. Eleena is the CFO at Beauty Pie, a great success story with their direct to consumer proposition. She has had an accomplished career, including some great experience working within Virgin Group. Always working closely with passionate founders, she takes us through her personal journey and how she has focused on her career development. We discuss in detail how she assesses new roles and forms a view on a business that is really going to scale. She shares some remarkable insights on how finance professionals should think about their career development and how a commitment to coaching can transform any career.

We have an in depth talk with Anthony Danon, an investor running the Cocoa fund and focusing on fintech.For CFOs in our community, he shares some remarkable tips on identifying a great tech business to work with …..… as well as laying down key identifiers for successful founders. Anthony has spent >9 years in fintech as an operator, VC and angel, having done 34+ investments. He is a pre-seed/seed investor into companies like Atlar, Hyperline, Primer, Pivot, Ramp Network, Tide, TrueLayer, Two and Wayflyer. Most recently, he co-founded Cocoa, an angel fund backed by tech founders.He believes believe 'Fintech is everything' and he looks for single-minded determination in founding teams.

In this episode, we speak with Douglas Squirrel, super experienced Consulting CTO. We focus the discussions on his work in developing a high-performing tech leaders. He includes some remarkable stories from his Tech career on how CTOs can support business outcomes.CTOs and CFOs are often kindred spirits and can drive business transformation when they unlock a close business partnership

Christian Wattig, an FP&A expert with 14 years of leadership experience, discusses what separates exceptional from average FP&A teams, optimizing the planning process, and implementing advanced tools like machine learning models in this insightful podcast.

Shane Leonard, experienced CFO with an entrepreneurial background, discusses becoming a trusted advisor to founders and the role of CFOs in startups. They also cover M&A activity and valuations in the tech industry, building trust with stakeholders, the changing role of CFOs in the age of AI and automation, and the significance of clear storytelling for CFOs.

In this episode, we talk to Ian Sutherland, CFO at Tide the UK company building a modern business current account, optimised for small business ownersIan has been CFO at Tide for six years, and during this time he realised that he could align his passions for tackling climate change and set Tide on a path to achieve Net Zero. In this discussion with him we build an understanding on why Net Zero sits neatly within the skills framework of a CFO.

Mitchell Fasanaya, founder with three businesses to his name, discusses startup pivots and the power of staying lean. He shares real-life examples from his ventures and emphasizes the importance of moving fast with platform decisions. Mitchell also talks about the qualities he looks for in his first finance hire for SearchLand. Throughout the podcast, he explores the importance of practical skills for young entrepreneurs, the birth and journey of Fanbytes as an influencer marketing agency, pivoting into the property sector with Searchland, funding approaches and finding product-market fit, and how Searchland is revolutionizing the construction industry with technology.

In this episode we talk to Patrick Hoogendijk. Patrick is an accomplished professional with 25 years of experience in Angel investing, venture capital, private equity, and building startups from seed-to-scale. Always working closely with passionate founders, he takes on the embedded CFO/COO role to set strategy and execute rapidly. We discuss in detail what it takes to operate as an in-demand portfolio CFO in the US tech scene and he shares some deep insights in how CFOs can operate commercially and work closely with founders and the C-suite.