CFO Insights
Mitchell Fasanya, founder at SearchLand and Fanbytes discussing pivots and the power of staying lean
Sep 4, 2023
Mitchell Fasanaya, founder with three businesses to his name, discusses startup pivots and the power of staying lean. He shares real-life examples from his ventures and emphasizes the importance of moving fast with platform decisions. Mitchell also talks about the qualities he looks for in his first finance hire for SearchLand. Throughout the podcast, he explores the importance of practical skills for young entrepreneurs, the birth and journey of Fanbytes as an influencer marketing agency, pivoting into the property sector with Searchland, funding approaches and finding product-market fit, and how Searchland is revolutionizing the construction industry with technology.
41:20
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Quick takeaways
- Fan Bytes adapted their influencer marketing strategy by pivoting from one social media platform to another, following their target audience and changing trends.
- Starting a business with a lean approach reduces risk and allows for faster adaptation to market changes.
Deep dives
Pivoting Platforms and Pricing at Fan Bytes
Mitch Versenia shares how Fan Bytes had to pivot from one social media platform to another, focusing on YouTube, Snapchat, and then TikTok as their primary channels for influencer marketing. They realized the importance of following their target audience and adapting to changing trends. Additionally, Fan Bytes made a pricing shift, increasing their prices to reflect the value they provided, rather than undercutting competitors.
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