CFO Insights
Christian Wattig, founder of FP&A Prep, on how CFOs can take their FP&A process to the next level
Oct 25, 2023
Christian Wattig, an FP&A expert with 14 years of leadership experience, discusses what separates exceptional from average FP&A teams, optimizing the planning process, and implementing advanced tools like machine learning models in this insightful podcast.
43:13
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Quick takeaways
- Financial storytelling is a crucial skill for CFOs, enabling them to influence company-wide strategy by identifying and sharing key metrics that truly matter.
- Scenario planning is essential for CFOs, especially in the tech industry, as it allows them to effectively influence strategy by considering various possible scenarios and identifying opportunities and risks.
Deep dives
The Importance of Financial Storytelling for CFOs and FP&A Professionals
Financial storytelling is a crucial skill for CFOs and those working in financial planning and analysis (FP&A). It goes beyond traditional FP&A tasks such as forecasting and budgeting. CFOs who master financial storytelling can influence the company-wide strategy by identifying and sharing the key metrics that truly matter. By focusing on what's signal and what's noise in the data, CFOs can provide concrete recommendations to capture opportunities and mitigate risks. It is about presenting the story of the business accurately and translating it into actionable insights.
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