The Playbook With David Meltzer

Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community.Ekeler and host of #ThePlaybook, David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach Anthony Lynn what he could do to make the team, what it felt like to sign his extension with the Chargers, and why sleep plays a vital role in a young NFL player’s career. The pair also share their thoughts on how to take advantage of current trends in streaming content and gaming.

People connect through emotion, and everything is your stage. I try to find two ambassadors a year.  The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors. So , how do you start? Focus in on one thing: Your first customer Think: what is that frequency? How am I going to connect emotionally to them?  The quantitative reasons, impact, and capabilities will all be provided once you connect emotionally Once you have a frequency, you can test the frequency through your social media. You can post a message or piece of content and see what it attracts. And if it starts attracting what you want in terms of engagement, hits, click- throughs, comments, or some other measurable way, you can post more content along the same lines.Original content gives followers insight into your life (and mind), which aids in developing a stronger connection.Content needs to be:Consistent - Your audience needs to know what you are going to deliver in terms of content and when you need a consistent product.Authentic - The truth is what vibrates the fastest, and the more truthful and authentic your message is to you, the better it will resonate with others.With the pervasiveness of the Internet, with a few clicks of a button you can buy more ads to that content (or you can buy ads for other brand- aligned content with similar emotional appeals or messaging), and you can thus continue to build that brand around consistent messages, themes, and values. In fact, a major part of the process is refining and adjusting the frequency you give off. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on: [4:00] - How a random act of kindness led to Steven coming to America [10:40] - Why Brittany chooses to define luck differently from other entrepreneurs [12:43] - The journey the pair took across the country to better connect with their consumers during COVID [16:10] - Their strategy for ensuring that purpose is the driving force in their business

I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals.CONSISTENCY- Meaning Do It Every DayConsistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results.You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on: [1:49] - The one question that content creators who are starting out shouldn’t ask themselves. [7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community. [11:17] - The consequences of “chasing money” as a young entrepreneur [18:13] - Why Lauryn advises people to be very thoughtful about the content that they watch

When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor.I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation.What Attributes Make a Good Mentor?Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across.A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees.What Attributes Make a Good Coach?There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions theygive. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach.No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.

If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this:If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,000 mark. If a specific model car is selling fast, it means that it is likely to be selling for under its fair or intrinsic value. Once I’ve identified those target car models, I reach out to anyone selling them and offer them $1,000 cash for the car and keep offering that deal until I find the right seller. It usually takes a bit to find a person who is motivated to sell, but you need to be consistent and persistent in your pursuit.Once you’ve purchased that car you believe is worth $3,000, then sell it! Work to get as close to that $2,000 profit as possible. Create that margin! Once you’ve done that, then repeat the process. Apply the exact same strategy and find the fastest-selling cars at $5,000 this time.The best part about this strategy is that you can apply it wherever your passions lie. Find a market where you can consistently build in margins for yourself, instead of spending your efforts focused on identifying when the markets dip and peak.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry.Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.

Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss: [4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College [9:00] - Why a successful business “rises all tides” along with it [21:52] - What it means to elevate your standards of social justice and why it’s so valuable  [23:48] - How to react when someone seemingly doesn’t fit in the culture