The Playbook With David Meltzer

Step 1: Identify when you’re in ego-based consciousnessThis step requires becoming cognizant of your ego and your feelings involving the current situation. By this, I mean stepping back from the situation to understand how and why you feel this way.For example, every morning I get up at 4:30 am to meditate and workout. On a Saturday, a few months back, I woke up and noticed one of my daughter’s cars was not parked out front. I was upset, and my initial response was to call her and yell at her. But in that moment, I stopped and realized I was acting out of my ego-based consciousness. I wasn’t angry, I was actually just terrified that something may have happened to her. By coming to this realization, I was able to move to step two and figure out how I was going to effectively communicate with her.Step 2: Be ferocious and get yourself to STOPOnce you have figured out why you feel a certain way, stop in your tracks and take a deep breath. Taking a moment for yourself allows you to come back to center before you act.In my daughter’s case, I took a few moments to myself and decided to call her. By taking these few moments to breathe, I was able to call her in a calm, concerned tone rather than out of anger. Due to this action, my daughter and I had an effective conversation where I learned that she was in her room and hadUber-ed home after a party she attended last night. If I had yelled at her, she probably would have yelled at me back and we would have had a completely different conversation that could lead to her making different and potentially less-safe choices in the future.Following these steps will help you become a ferocious buddha enabling you to communicate more efficiently, rather than letting your ego corrode the connection to others. Practice these steps, to become a ferocious buddha that I know we’re all capable of! Remember, the secession of success comes from being an efficient communicator.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

Justin Pugh, offensive guard for the Arizona Cardinals, shares his thoughts on what it’s like to play in a place like New York as a rookie, as well as how an athlete’s mindset and mental preparation impacts their life on and off the field.Pugh and host of #ThePlaybook, David Meltzer, chat about subjects including what Justin did with his first game check (and what he should have done instead), as well as how perspectives on player safety and health have shifted in recent years. The pair also discuss “the offensive lineman fraternity” and why that position group tends to prioritize giving back to their community.

Dr. Brian Lima, renowned cardiac surgeon and best-selling author of Heart to Beat, sits down to chat about what it means to have the license to chase your dreams, as well as how his father’s heart attack ended up inspiring him to help others through the same situation.Dr. Lima and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the influence of having parents who regularly displayed a hard work ethic, and the mindset it takes to deal with the challenges of being a heart specialist. Dr. Lima also talks about the origins of his memoir Heart to Beat and what it means to do things “the heart way”.

Today's episode is about 10 ways you can accelerate your success. Today's episode was put together by my good friend Evan Carmichael, and I am going to talk about the #1 mistake I see people making when trying to accomplish their goals and the reason why you need to have core values if you want to achieve your goals. Tweet me @davidmeltzer which of these was your favorite and don't forget to come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. To join you can email me david@dmeltzer.com or text David at (949) 298-2905.

On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about: [1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand [3:47] - Why M&A strategy is changing for companies big and small post-COVID [5:49] - Three essential components to help a business grow, even when times are tough [7:43] - The two things that he learned playing professional sports that most apply to running a business

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people.There are only two determining factors, whether you're busy or whether you're accessible, and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar. Leverage Your CalendarA calendar is a tool that can change your life. It’s there for a reason, but people often think of using it as a chore.One of the most compelling reasons to be a student of your calendar is that while the amount of time spent on scheduling grows with the amount of appointments that people have, the time needed to actually schedule meetings decreases.This means that the more meetings you schedule, the better you get at scheduling them.Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours.A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible.Understand Your ActivitiesA productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for.This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Paul Rabil, Cofounder of the Premier Lacrosse League (PLL), shares his thoughts on: [1:41] - How being a competitor is key to raising capital for your business [5:54] - Why he’s committed to getting “net new fans” and creating an entertaining product [11:31] - The belief that social media is overtaking traditional media in terms of its importance [18:18] - How sports gambling and live betting has been a part of the PLL’s growth Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

The Five Keys of Time Management1. Create a Habit Machine: Lower the BarA stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time.Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little counterintuitive to some: lower the bar. Tell yourself, "I'm going to do this a minimum of one minute today, two minutes a day tomorrow." Set the bar low, but continually raise it to build momentum, which grows and accelerate when you are consistent and persistent.2. Save 4 Minutes a DayOne of the practices that I've instituted into my habit machine is every day I set a goal or an objective to figure out how I can save four minutes a day. Four minutes a day is a magical number for me because I know it represents three full days of productivity each year.Most people are productive for 8 hours or less every day. If you can save 4 minutes every day that is 24 hours of time, which is 3 full days of productivity. I know any positive habit that I can create or any system or process that I can implement that saves me just four minutes a day has a compounding effect on my results.3. Be a Student of Your CalendarOne of the biggest changes in productivity came for me when I started studying my calendar. This isn’t taking a look at what you have on your schedule, there are three areas to focus on: Study the things you have planned for the day. For the tasks that you regularly plan, look to create efficiencies with your habit machine. For example, I have a 5/20 Rule where I try to schedule five-minute phone calls and keep my in-person meetings to twenty minutes, creating situations where the people that I interact with are ready for our interaction and focused. With a predominance of virtual meetings today, instituting something as minorly different as a 4/19 Rule could allow for more production, creating an extremely effective way to save 4 minutes a day, which results in an extra 3 days of productivity during the year.4. Master PrioritizationAs you're studying your calendar, you it helps to understand what I call the “Do It Now” rule. There's an old saying, “Ask a busy person to do something for you and you'll be much more likely to get it done.” It goes beyond that, though.You have to evaluate your tasks by urgency and importance in order to determine priority. You do this by analyzing the actuality of the situation or event considering your own personal values, not the urgency perceived by others.5. Eliminate DistractionsWhat you focus on, or what you pay attention to and give intention to, will create coincidences in your life, whether you want them or not.One example is I was once given the opportunity to drive around at a real track, in a real race car, with a real professional driver. They had cones set up for us to maneuver around and I kept hitting the cones. My driving instructor told me to stop looking at the cones, to which I replied, "Well, I don't want to hit the cones." He told me to look at the road in front of me, focus on where I wanted to go and not where I didn’t want to go. After that, I didn’t hit a single cone.If you're focused on the distractions you face, you're going to put attention and intention on it, eventually receiving the coincidence of the distraction. Pay attention to what you want for yourself and your business, as well as the tasks you need to accomplish in order to get those results. Stay focused and realize that you will hit the cones if all you're looking at is the cones.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market.Three Components to Frequency:(1) Strength- How Strong is your signal?(2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with?(3) Clarity- What’s the clarity of your frequency?If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education.If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com