The Playbook With David Meltzer

On this episode of #ThePlaybook, David Ross, Head of Growth, Partnerships and Sales at Community.com, shares his thoughts on: [1:29] - The real power of text messaging at scale as a way to communicate [9:55] - The marketing data behind the billions of texts that have been sent on their platform [14:34] - Why attending a birthday party as a kid helped to inspire his entrepreneurial journey [19:30] - How the world’s biggest brands work to give their fans a return on their time Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Today's episode is from a speech I gave to a mastermind group last week, and I am going to tell you about the superpower of gratitude and why Chris Gardner and Will Smith both got it wrong, there is no Pursuit of Happiness. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Sadhguru, Yogi, Mystic, and Founder of the Isha Foundation, shares his thoughts on: [7:00] - Why being pragmatic does not preclude a person from being spiritual [9:21] - How a person’s well-being becomes the core component of crafting their destiny [19:51] - Why he’s not a fan of learning from his failures [25:04] - The two different ways that a person can live a long life Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

A leader’s mindset is derived from his or her thought processes, whether that comes from his or her conscious, subconscious, or unconscious mind. In order to get your mind right, one must evaluate the value that their thoughts, both new and repetitive, bring to their conscious and subconscious mind. Are your thoughts providing you the necessary confidence or value? Or are you wasting time and energy on those thoughts needlessly? If the new or repetitive thoughts are not valuable, then cut them!There are all sorts of pressures that we experience (or create for ourselves) when we are making a tough call, but with the right mindset, we can avoid common pitfalls, such as negative self- talk or decision fatigue.THE CONSCIOUS, SUBCONSCIOUS, & UNCONSCIOUS: Our conscious mind evaluates what people think, what people say, and what people do. It takes time to get the conscious alignment necessary to make a decision. The subconscious mind deals with the countless things that we believe. Our unconscious competencies are tasks, abilities, or decisions you are able to execute successfully without thinking. (i.e. breathing or public speaking). Lastly, having a positive mindset is a major asset at work and at home. In order to attain this mindset, we must build and train our minds with a simple philosophy of, “cancel, clear and connect.”  When you think of conscious thoughts that are negative, “cancel” them.  When you recognize the subconscious thoughts that are attracting the conscious thoughts, “clear” our whole mind.  When things do not leave us and they sit within our unconscious, we must utilize a mechanism to “connect” to what inspires us. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Click here to follow the Road to Revenue playlist on Spotify

I always say the only person that likes change is a wet baby. They key to pivoting is to understand that any mistakes, lessons or pain that you are learning along the way is simply an indicator that you have a lesson to learn. Learn the lessons in the mistakes or setbacks, and have faith that everything will come in the right way at the perfect time. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Danny Cortenraede, CEO of InStudio Ventures and Co-Founder of Wannahaves, shares his thoughts on the value of having superstars like Christiano Ronaldo and Paul Pogba as an active part of their channel and community, as well as what you can learn from the mindset of the world’s best athletes.Cortenraede and host of #ThePlaybook, David Meltzer, chat about topics including the three most common reasons why entrepreneurs fail in launching or scaling their business, why Danny focuses on the team that a startup has in place more than any other aspect, and the right way to approach an apparent setback.

5 STEPS TO THRIVE IN YOUR BUSINESS:1. Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business.2. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professionalcollateral and an explanation of true value.3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation.4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’toversell, rather help them manage and develop their expectations.5. Thrive: Make a lot of money, help a lot of people, and have a lot of fun!Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Kara Goldin, Founder & CEO of Hint, Inc., author, and podcast host, sits down to discuss: [2:10] - Her thoughts on how to leverage curiosity in your career in order to be happier [4:24] - Why being a “visionary” can also present challenges for a CEO [8:47] - What it means to be an “accidental entrepreneur” and why that isn’t necessarily a bad thing [15:09] - The only problem that she tried to solve, which led to the creation of Hint

There are two simple ways to get what you want in life or business:1. You can ask for it.2. You can attract it.ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action.Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average.ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined.An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

On this episode of #ThePlaybook, Vince Guzzo, President and CEO of Cinémas Guzzo, sits down to discuss: [2:51] – How he identifies whether entrepreneurs are coachable enough for him to work with [5:25] – Why leaders must understand “when to act like a general” [6:10] – The origins of his “Mr. Sunshine” nickname [15:00] – Why it is essential to challenge other entrepreneurs about the assumptions they make