The Playbook With David Meltzer

You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life.

Faith is a true currency and an object of energy. Our faith is the aggregate of what we think, say, do, believe, and our subconscious mind. Faith is composed of our characteristics, our obsessions, our addictions, and the energy we put out. The problem I often see is that many are so unconscious about where they invest their faith, constantly create resistance by putting faith in the wrong things. We tend to think about what we don’t want, or even worse put faith in what other people want for us, and then when we get it, we end up resenting them instead.

On this episode #ThePlaybook, Natalie Ellis and Danielle Canty, the co-founders of bossbabe, sit down to discus:[3:05] - The two biggest rules they’ve followed to stay authentic and real[5:22] - Why consistency is essential as an influencer and the number one road block people face on social media[10:40] - How building your personal brand can help you take back control of your career path[17:48] - Why taking an intentional approach to business can lead to massive results

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”.With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it.

On this episode of #ThePlaybook, Mauro Porcini, Chief Design Officer and SVP of PepsiCo, shares his thoughts on:[3:04] - The different ways that top performers are able to innovate in their businesses and personal life [5:50] - What it takes for a change agent to overcome the resistance they experience from people[8:10] - How to realize when you’re in the “Hidden Rejection Phase” and overcome it[12:23] - Why he believes that love is at the center of innovation

At least once I month during my Free Weekly Friday Training I like to share my takeaway of the week with everyone and leverage our community of the Breakfast With Champions: Millionaire Breakfast Club so we can all share the valuable lessons that we've learned throughout the week with one another.What was your takeaway of the week? Tweet me @davidmeltzerEmail Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905

The 3 Components of Frequency(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?(3) Clarity - What’s the clarity of your frequency? On what level are people understanding?Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.

Raji Subramanian, CTO of Opendoor, sits down to discuss how to craft a value proposition that holds in any market, as well as the role that technology has played in the company’s journey to reinvent real estate. She also provides insights on how Opendoor solves some of the most common pain points associated with buying and selling a home.Subramanian and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of topics including the value that comes with certainty in business, strategies for developing new offerings for your customers, and how the Opendoor platform helps buyers and sellers move with certainty, simplicity, and speed, while also providing them control over the transaction.

Today's episode was put together with the help of my friend Evan Carmichael and his 10 tips for success series. Let me know if you enjoy these list style episodes so that me and my team can put together some more for you!

On this episode of #ThePlaybook, Dan Bruder, Co-founder and CEO of Blendification, shares his thoughts on:  [:31] - Why you shouldn’t fall for the work/life balance “myth”  [2:50] - The idea of earned success and why it leads to fulfillment   [7:46] - How to instill an organization's mission into the DNA of its company culture   [15:39] - His favorite parable about finding your purpose in business and life