The 3 Components of Frequency
(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?
(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?
(3) Clarity - What’s the clarity of your frequency? On what level are people understanding?
Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.
The Playbook With David Meltzer