Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books
Jul 22, 2015 • 35min
BYP 40 – Sales Strategies with Donald Kelly, The Sales Evangelist
Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]
Jul 15, 2015 • 27min
BYP 39 – Next Level: Course, Coach, or Consultant? How To Know Which To Invest In
One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]
Jul 8, 2015 • 20min
BYP 38 – Next Level: How To Connect With Rising Stars
One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]
Jul 1, 2015 • 29min
BYP 37 – Next Level: Never Join A Mastermind That Lacks These 3 Things
The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re not sure what a mastermind group is or how it works, this episode is for you. Today’s episode is in response to a […]
Jun 24, 2015 • 35min
BYP 36 – Pivot: How To Turn Your Blog Into A Business (While Working Full Time)
Today we wrap up this series on making a career pivot. I share my story of how I turned my blog into a business. I’ll also mention a chance for us to work together if you want to take a look at making a career pivot more seriously. A Quick Preview of the Podcast: How […]
Jun 17, 2015 • 33min
BYP 35 – Pivot: How To Price Your Services When Starting Out
I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors including your market and competition, but in most cases I’ve found people charge less than they should. A Quick Preview of the Podcast: […]
Jun 10, 2015 • 24min
BYP 34 – Pivot: How To Find Your First Clients
We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out. These are the same steps I used locate and communicate with my first clients, and they’re a lot easier to do than you might imagine. Check out the episode for more. A Quick […]
Jun 3, 2015 • 29min
BYP 33 – Pivot: How To Position Yourself As An Authority
We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in your new industry — even if you don’t feel like one. These are the same steps I used when starting my career pivot, and they are a lot easier than you might think. Check out […]
May 27, 2015 • 28min
BYP 32 – Pivot: 3 Things Successful Personal Brands Know That Others Don’t
What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand building journey. Today I share 3 things that I wish I knew more clearly at the start of my business. […]
May 20, 2015 • 26min
BYP 31 – 3 Reasons Why A Podcast May Be More Important Than A Blog
Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are […]
