Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books
Sep 29, 2015 • 39min
BYP 50 – Time Management Magic with Disney’s Lee Cockerell
Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]
Sep 23, 2015 • 28min
BYP 49 – My One-Page Productivity Plan
Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]
Sep 16, 2015 • 24min
BYP 48 – How To Pick Your Niche
You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]
Sep 9, 2015 • 25min
BYP 47 – The Key To Attaining ‘Rising Star’ Status
You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]
Sep 2, 2015 • 34min
BYP 46 – Interview with Bob Burg, The Go-Giver Way of Building A Personal Brand
Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]
Aug 26, 2015 • 23min
BYP 45 – 83% Of Marketers Say This Is More Important Than Web Traffic
Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]
Aug 19, 2015 • 25min
BYP 44 – Forget Products and Services, This Is What Really Sells
It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]
Aug 12, 2015 • 27min
BYP 43 – So, I Quit My Day Job To Be An Entrepreneur
One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]
Aug 5, 2015 • 18min
BYP 42 – THE Most Important Marketing Question
In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way to think outside the box with your marketing. A Quick Preview of the Podcast: The most important marketing question One of the items on […]
Jul 29, 2015 • 27min
BYP 41 – How I Close Over 90% Of My Client Proposals
You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren’t clear on this, you’ll end up leaving a lot of money on the table — either because you’re taking […]
