Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment.

This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event and ensuring I know my "why" ... my purpose for attending. When I'm clear on this, nearly every event I attend becomes a success.

What is my purpose for attending this event? What are the "success criteria" necessary for me to accomplish my purpose?
Why is accomplishing this purpose important?
What would be the ideal outcome of attending this event?

Mentioned in Today's Episode:

BYP 55 - Maximizing Your Value From Live Events