Brand You Personal Branding

Mike Kim
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May 25, 2016 • 13min

BYP 80 - What's The One Thing You Must Do Before You Die

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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May 19, 2016 • 12min

BYP 79 - Stop Being Over-Responsible For Your Clients

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover: the difference between over-delivering vs. being over-responsible the one word we all need to re-introduce to our vocabulary One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud.  Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.  I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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May 11, 2016 • 32min

BYP 78 – Market Your Book Like A Best-Selling Author with Jessica Turner

Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional. I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show. Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today. A Sneak-Peek of What's Inside: The step-by-step outline of Jessica's book promotion plan, several years in the making Where Jessica spent her marketing dollars, and more importantly, where she didn't A simple but effective tactic to getting more people to share content about her book, including on Instagram The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release Connect with Jessica on Social: Twitter: @jessicanturner Facebook: TheMomCreative Instagram: jessicanturner
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May 4, 2016 • 36min

BYP 77 - How To Build a TEDx Brand On the Side with Jon Harrison

Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx. In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames. Find out more about Jon at: http://classicallytrained.net
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Apr 27, 2016 • 10min

BYP 76 - Networking Tips (From Social Media Marketing World)

This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event.  You may be able to use the same approach the next event you go to. Enjoy!
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Apr 6, 2016 • 19min

BYP 75 - When Your Personal Life Affects Your Personal Brand

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.
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Mar 23, 2016 • 30min

BYP 74 - The Art of Public Speaking with Ken Davis

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking.  One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL. If you'd like to join me there, two quick details: Ken has offered a discount code for you: KIMAFTERSCORRE Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE.  To register: http://www.scorreconference.tv/live-conference/ Use the code: KIMAFTERSCORRE
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Mar 16, 2016 • 16min

BYP 73 - 9 Ways To Repurpose Your Content

One of the keys to becoming more efficient in marketing is to repurpose your content.  I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source material is a podcast: podcasts transcribed into blog posts blog posts repurposed into articles articles repurposed into keynotes If the source material is a blog post: blog posts repurposed into podcasts podcasts become series, repurposed into coaching courses coaching courses repurposed into e-books If the source material is a webinar: webinars repurposed into keynotes keynote slides repurposed into lead magnets lead magnets repurposed into a product
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Mar 10, 2016 • 27min

BYP 72 - The Exact Process Behind My Flagship Product Launch

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.
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Mar 2, 2016 • 24min

BYP 71 - You Can't Just Buy A Personal Brand with Michael Hyatt

Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever. In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention. Michael has also written a new book called Living Forward with executive coach Daniel Harkavy.  It's an excellent read and I highly recommend it. Purchase "Living Forward" on Amazon here.

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