

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books

May 25, 2016 • 13min
BYP 80 - What's The One Thing You Must Do Before You Die
In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

May 19, 2016 • 12min
BYP 79 - Stop Being Over-Responsible For Your Clients
This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover: the difference between over-delivering vs. being over-responsible the one word we all need to re-introduce to our vocabulary One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

May 11, 2016 • 32min
BYP 78 – Market Your Book Like A Best-Selling Author with Jessica Turner
Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional. I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show. Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today. A Sneak-Peek of What's Inside: The step-by-step outline of Jessica's book promotion plan, several years in the making Where Jessica spent her marketing dollars, and more importantly, where she didn't A simple but effective tactic to getting more people to share content about her book, including on Instagram The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release Connect with Jessica on Social: Twitter: @jessicanturner Facebook: TheMomCreative Instagram: jessicanturner

May 4, 2016 • 36min
BYP 77 - How To Build a TEDx Brand On the Side with Jon Harrison
Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx. In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames. Find out more about Jon at: http://classicallytrained.net

Apr 27, 2016 • 10min
BYP 76 - Networking Tips (From Social Media Marketing World)
This is a short (but hopefully sweet) episode from San Diego at
Social Media Marketing World where I share how I planned to network
at the event.
You may be able to use the same approach the next event you go
to. Enjoy!

Apr 6, 2016 • 19min
BYP 75 - When Your Personal Life Affects Your Personal Brand
It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business.
My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

Mar 23, 2016 • 30min
BYP 74 - The Art of Public Speaking with Ken Davis
Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking.
One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL.
If you'd like to join me there, two quick details:
Ken has offered a discount code for you: KIMAFTERSCORRE
Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast
If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE.
To register: http://www.scorreconference.tv/live-conference/
Use the code: KIMAFTERSCORRE

Mar 16, 2016 • 16min
BYP 73 - 9 Ways To Repurpose Your Content
One of the keys to becoming more efficient in marketing is to repurpose your content.
I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:
podcasts transcribed into blog posts
blog posts repurposed into articles
articles repurposed into keynotes
If the source material is a blog post:
blog posts repurposed into podcasts
podcasts become series, repurposed into coaching courses
coaching courses repurposed into e-books
If the source material is a webinar:
webinars repurposed into keynotes
keynote slides repurposed into lead magnets
lead magnets repurposed into a product

Mar 10, 2016 • 27min
BYP 72 - The Exact Process Behind My Flagship Product Launch
In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

Mar 2, 2016 • 24min
BYP 71 - You Can't Just Buy A Personal Brand with Michael Hyatt
Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever.
In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention.
Michael has also written a new book called Living Forward with executive coach Daniel Harkavy.
It's an excellent read and I highly recommend it.
Purchase "Living Forward" on Amazon here.