Brand You Personal Branding

Mike Kim
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Sep 28, 2016 • 16min

BYP 91 - Keep Pressure On the Wound

What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go. Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a longing -- even a pain point -- that caused you to launch your own brand. Today's episode is all about keeping pressure on that wound, about maintaining the drive and motivation to keep going. Check out my free video series, Build Your Brand Bootcamp -- available now. These videos tackle some of the most common questions I get on building a personal brand. If you've struggled with identifying your ideal client or you're just not sure where to start, these videos will help. I created this mini-course because so many people see the power and leverage a personal brand business provides, but they're just not sure where to start. If that's you, grab 'em for free Go to Build Your Brand Bootcamp here » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Sep 21, 2016 • 39min

BYP 90 - How To Rest, Refuel, and Re-Engage with Bryan Buckley

Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy? Today's podcast features Bryan Buckley, a high-performance coach I got to know during the most recent semester of The Pivot Course. Bryan is the type of guy that just exudes energy, and today he walks us through what he calls "The Exhaustion Cycle" and "The Energy Cycle" -- and how we can tap into better sleep and new levels of energy. Check Out Bryan's Free Online Conference I had the privilege of presenting at Bryan's Successful Entrepreneur's Online Conference. This is a free event you won't want to miss. Check out the Successful Entrepreneur's Online Conference here. Introducing The Pivot Profiles, a 'magazine' featuring 14 real-life pivot success stories. It's yours, absolutely free. The singular goal of this magazine is to give you a wide array of people, personalities, and pivots for you to identify with. This is a powerhouse group. The folks inside hail from a variety of industries: huge corporations, small business, radio, military, ministry, government, academia; the list goes on. We even have a former park ranger! Some of them launched into solopreneur ventures; others started companies. One left business to enter the ministry, while others left the ministry to go into business. It's all here. Get Your Copy of The Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Sep 14, 2016 • 17min

BYP 89 - 3 (More) Ways To Identify Your Ideal Client

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here's a bit of the copy I used as an example in today's episode: A Poor Example: Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses. A Better Example: Alan is a 38 year old freelance graphic designer from Mississippi. He spends about 4 hours a week reading blog posts and following links on Twitter, and that is where he discovered a link that pointed to Harpoon. Alan makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn't really have a good grasp on how much he is going to make in the next year, so he's not sure if he should hustle for more work, or tell his wife: "Yes, we can easily take that vacation this summer". Alan spent 4 years working for a large agency in town, when he realized that he could do better on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills. Alan is thinking that this could be the service that helps him to gain the needed control over his finances, giving him the confidence to embrace fatherhood without financial fears. His wife is excited that they can take that vacation without Alan worrying about how much it all costs and his lost work income. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Sep 7, 2016 • 14min

BYP 88 – The 3 You's Of Building A Personal Brand

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You. In this episode, I help you differentiate between these three you's and give you a strategy on how to lead with The Pending You. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Aug 31, 2016 • 12min

BYP 87 - 5 Reasons Opportunity Isn't Knocking On Your Door

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door. Your lights are off. Your shades are down. Your path is full of shrubs. There's no welcome mat. You didn't answer last time. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Aug 3, 2016 • 10min

BYP 86 - The Top Question I've Been Asked At Copywriting Academy Live

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN. I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting. The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in this episode. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Jul 20, 2016 • 35min

BYP 85 - Designing, Developing, and Delivering Great Speeches with Michael Hudson

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics. If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations. Free Resource (It's Awesome, I've Used It Many Times): Get your copy of Michael's 52 Speaker Secrets here.
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Jul 6, 2016 • 27min

BYP 84 - How To Overcome Imposter Syndrome with Dr. Ann Vertel

In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode. Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business. As a 20-year Naval Officer and Motivational Psychologist, she speaks, trains, and consults with businesses, associations, institutions, and non-profits to help them develop strong, confident, effective women leaders. Two Free Trainings From Ann: How To Be More Confident in 7 Day or Less How To Lead with More Confidence Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Jun 29, 2016 • 22min

BYP 83 - 4 Questions You Must Always Ask When Writing Sales Copy with Marshall Bone

Today's episode features Marshall Bone, a seasoned copywriter who's done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always on the hunt for new tips and tactics -- and this is stuff I've used time and time again. Check out Marshall's article on my blog: http://mikekim.com/use-this-grid Visit Marshall's blog at: http://marshallbone.com Get Your Copy of the Copywriting Grid Today. Click the button below to get a PDF copy of the grid that you can type into and use repeatedly to write better copy. Click Here to Download Marshall's Guide Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
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Jun 22, 2016 • 38min

BYP 82 - How To Build An Engaged, Take-Action Audience with Matt Dobschuetz

Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too. Get Matt's Marketing Kit here: http://dobber.co/mikekim Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

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