Brand You Personal Branding

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here's a bit of the copy I used as an example in today's episode: A Poor Example: Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses. A Better Example: Alan is a 38 year old freelance graphic designer from Mississippi. He spends about 4 hours a week reading blog posts and following links on Twitter, and that is where he discovered a link that pointed to Harpoon. Alan makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn’t really have a good grasp on how much he is going to make in the next year, so he’s not sure if he should hustle for more work, or tell his wife: “Yes, we can easily take that vacation this summer”. Alan spent 4 years working for a large agency in town, when he realized that he could do better on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills. Alan is thinking that this could be the service that helps him to gain the needed control over his finances, giving him the confidence to embrace fatherhood without financial fears. His wife is excited that they can take that vacation without Alan worrying about how much it all costs and his lost work income. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You. In this episode, I help you differentiate between these three you's and give you a strategy on how to lead with The Pending You. Get Your Copy of The NEW Pivot Profiles » Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door. Your lights are off. Your shades are down. Your path is full of shrubs. There's no welcome mat. You didn't answer last time. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN. I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting. The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in this episode.  Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics. If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations.  Free Resource (It's Awesome, I've Used It Many Times): Get your copy of Michael's 52 Speaker Secrets here.

In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode. Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business. As a 20-year Naval Officer and Motivational Psychologist, she speaks, trains, and consults with businesses, associations, institutions, and non-profits to help them develop strong, confident, effective women leaders. Two Free Trainings From Ann: How To Be More Confident in 7 Day or Less How To Lead with More Confidence Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

Today's episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always on the hunt for new tips and tactics -- and this is stuff I've used time and time again. Check out Marshall's article on my blog: http://mikekim.com/use-this-grid Visit Marshall's blog at: http://marshallbone.com Get Your Copy of the Copywriting Grid Today. Click the button below to get a PDF copy of the grid that you can type into and use repeatedly to write better copy. Click Here to Download Marshall's Guide Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too. Get Matt's Marketing Kit here: http://dobber.co/mikekim Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell. Like my new podcast art? Hire Jason Clement: http://redletterdesign.com Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV