Brand You Personal Branding

What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx. The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain. Tune in and you'll learn: How your customer's identity can change because of unforeseen circumstances (such as illness) How that psychology affects people's purchasing decisions and brand loyalty How the healthcare industry brands super-villains: sickness, symptoms, disease How the healthcare industry (controversially) names diseases to take the power back from disease The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve. Mentioned On This Episode: Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week. This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels. ​Record an evergreen webinar Automate your webinar recording Write your email copy Automate your email delivery Create your upsell Establish your follow-up system There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here. Mentioned On This Episode The Epic 8,000 Word Guide To Creating An Evergreen Funnel That Sells Your Course 24/7 Ray Edwards' Copywriting Academy Live in Franklin, TN Follow Neal on Twitter @NealSamudre Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life. These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks: 1. We can make one-time decisions that make a thousand future decisions so we don't exhaust ourselves asking the same questions again and again. 2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates. 3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple "first" things 4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn't just about mental discipline. It's about the emotional discipline necessary to say no to social pressure. 5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great. 6. Without great solitude, no serious work is possible. - Pablo Picasso 7. We need to be as strategic with ourselves as we are with our careers and our businesses. Also mentioned on today's episode: The One Question That (Actually) Helped Me Define Success (VLOG) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital. But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more. In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible: Survey the room Sit in the worst seat in the room Optimize my slides Set the rules of engagement Wear the right clothes You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans: https://youtu.be/zYeGmlN9Tds Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

The key to clarity lies in asking the right questions. In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out. In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Get Your Message Heard Podcast with Michael Hudson michaelhudson.com jodymaberry.com Donald Miller and StoryBrand Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people. In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team. I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Meeting Room Fidget Set on Amazon Get Your Message Heard Podcast with Michael Hudson michaelhudson.com Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry. Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business. To Connect with Ernie: Ernietheattorney.com PaperlessChase.com Ernie on Twitter Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen. We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space. How did he pivot so many times, so successfully? He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold. Mentioned In Today's Episode: Grab Kent's bonuses on building a speaking business here Register for my limited-time (all new) Build Your Brand Bootcamp training here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person. Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences. We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards. You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible! Mentioned In Today's Episode: Apply For Brand You LIVE here. Get a free fitness assessment with Jeff here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you! Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life. Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out! Mentioned In Today's Episode: Apply For Brand You LIVE here. Grab a copy of Alissa's book, From Frustrated to Frickin' Awesome on Amazon. Grab the bonuses Alissa has just for us here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV