Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books
Mar 7, 2017 • 24min
BYP 109 - Why 10x Thinking Is Better Than 2x Thinking
One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making. In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take. Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Feb 27, 2017 • 25min
BYP 108 - Making Margin: 3 Tips For Creating More Space In Your Life
Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work. Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week. These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Feb 20, 2017 • 16min
BYP 107 - How To Earn Easy Revenue By Reviews
One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from: More Web Traffic More Connections More Revenue Here's what I typically include in a review: Backstory about why I chose to invest in it Price & Length Additional Costs Workload What You Get What You Won't Get Results Here's a list of just some of my reviews: Platform University by Michael Hyatt Copywriting Academy by Ray Edwards Podcasting A to Z by Cliff Ravenscraft Tribe Conference by Jeff Goins Platform Conference by Michael Hyatt Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Feb 13, 2017 • 22min
BYP 106 - How to Get Better Clients, at Higher Fees, With Less Hassle
On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve. But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple: Results-driven copywriting. In today’s episode, I share several scripts you can use — whether you’re a coach, consultant, copywriter, designer, or any other professional services provider. You can also download a BRAND NEW COPYWRITING GUIDE called Get Coaching Clients Now: 5 Proven Templates That Bring You Better Clients, at Higher Fees, With Less Hassle. Grab your copy here >> Inside, you’ll find scripts for 5 types of coaches: Undecided coaches Business coaches Executive coaches Career coaches Relationship coaches You’ll also get swipe copy for Twitter posts, LinkedIn posts, and email pitches. Grab your copy here >> Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Feb 6, 2017 • 26min
BYP 105 - 3 Money Mindsets that Will Help You Raise Your Rates
Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve. Mentioned on Today's Podcast: speaker and coach Michael Hudson Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jan 30, 2017 • 20min
BYP 104 - What To Say On Your Website (5 Things Your Customers Need to Hear You Say)
Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression. I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers: The lack of clarity on their website. When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath. Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear. Get "What To Say On Your Website" here >> Have you checked out this invite-only Facebook group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jan 23, 2017 • 24min
BYP 103 - The Hierarchy of Trust (Does Your Brand Pass the Test?)
In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something. Your site must meet a user's basic trust needs before you demand they enter information or engage with you. In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test? View today's show notes to see the actual "Pyramid of Trust" Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jan 16, 2017 • 25min
BYP 102 - Are You Making These 5 Branding Blunders?
When it comes to personal branding, a little goes a long way. Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust. And there's nothing clients value more than trust. In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand. And I highlight the "quick fixes" you can implement that will take you from amateur to professional. Enjoy! Join the Brand You Community on Facebook: Have you check out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jan 11, 2017 • 22min
BYP 101 - What's New In Personal Branding in 2017
Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business. I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore! The big takeaway from today: document, don't create! Join the Brand You Community on Facebook: In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group? Click here to request access to the Facebook Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Nov 30, 2016 • 27min
BYP 100 - 3 Ways to Win This Winter So You Succeed in 2017
We're finally here: episode 100! Wow, what a journey it's been. In today's episode (which comes to you from Bangkok, Thailand while I'm on the road!) you'll discover: the winners of the Brand You Podcast episode 100 contest, a special surprise for EVERYONE who participated in the contest, 3 things I'm doing to set myself up for success in 2017, why I decided to come to Thailand to work with a non-profit, and why it's important to set more than just SMART goals Join the Brand You Community on Facebook: In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
