Brand You Personal Branding

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico. Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue. Listen to the episode to hear Katie's thoughts on: Why it's not wrong to earn income from your blog Her recommendation on the first step to earning income online How to find an audience Her networking strategy for conferences (even when she can't attend) Launch A Blog In Under 7 Minutes If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here: mikekim.com/wordpress » Check out Katie's "Blog Connection" Membership Here Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit. Get more info on the Blog Connection (with discount) here » Liked This Episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd Love to Connect on Social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step. I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales. Gather data Commit to doing more webinars Run social media ads to those webinars Do more video content marketing Create my first low-tier starter product Download Your Copy of the "5-Step Sequential Success Guide" here: Get Your Copy Here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery. In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry. I have pages filled with wisdom, and I'll share a few things in this episode like: the orbit strategy to building your brand how to out-perform your self-image what people really buy from your personal brand (it's not information) what one of the world's largest internet marketers thinks about podcasts the one thing you really need to talk about to create content of consequence Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017. Tune in for some of my personal biggest takeaways from hosting this conference, including: the "3 little pigs" business strategy and why it works why business success is sequential, not simultaneous how I used a strategic approach year-by-year to fill this conference why "small is the new big" when it comes to personal branding why you must be "bilingual" in business to be successful Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here: mikekim.com/128 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017. Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule. Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City. One of our favorite spots is a bar called Fat Buddha. We're regulars, so we've gotten to know the bartenders. One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it. Ever the marketer, I asked Shannon why she did that. She said it was to "salt" the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment. This is the third law of influence: social proof. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse's chance of winning than they did just prior to making the bet. Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all… So why the spike in confidence? It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence. Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play. In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want. In this episode, I share 3 things do whenever my business goes through a transition: Accept that success = change. Re-evaluate who I spend time with, and who spends time with me. Re-evaluate what I spend most of my time doing. Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN. Tune in and you'll learn: The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?" How answering the question, "What is the ONE THING I need to do next that will make everything else easier?" The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN Mentioned On This Episode: Influence and Impact, my 3-day workshop in New Jersey The One Thing (book) My 7-Step Brand You Blueprint (podcast) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimT